By Roger Paredes, CEO Prime Group.
One of the most well-worn business clichés is “thinking outside the box.” It seems that everyone is obsessed with thinking outside the box – even those of us in air cargo logistics where we spend most of our time thinking about what’s inside the box!
But aside from this playful irony, for a business like Prime Group to become a best-in-class company in today’s competitive environment, we must work hard not just on what we do well today, but also on planning what we might do better tomorrow.
This requires thinking and performing outside the box.
So what’s this term all about? Thinking outside the box is supposed to mean confronting challenges in atypical ways, thinking creatively and freely, and encouraging frequent challenges to the status quo. Sounds like common sense, but this way of thinking is rarer than you might think in corporate America.
Not with the Prime Group family. It is evident to our customers that our people work for a company that encourages non-conformity, in an environment that allows them to continually generate new ideas and innovation. Our employees know that the work they do everyday and the ideas they bring to the table can – and do – have a huge impact.
The idea to grow a line of imported snacks here in the U.S. is one such move.
On the face of it, for a company focused primarily on air cargo logistic to leap into an enterprise that is totally unrelated to its core business is rather unconventional, to say the least.
But not the case. After testing the waters by launching our now-popular line of Prime Planet Tostones, we realized it makes great sense to grow this division of Prime Group.
And lo and behold, our outside-the-box thinking brought us right to the parsnip.
Yes, the inimitable parsnip chip is now making its way from select producers in Ecuador, via our well-established transportation and distribution network, all the way to grocer’s shelves in North America. They are tasty, unique, and healthy for a mom to give to their kids. And Prime Planet is right at the head of the pack – by thinking outside the bag, in this instance!
Prime Group is growing and succeeding because we have successfully cultivated a culture that empowers and inspires our team to approach problems in new, innovative ways; conceptualizing challenges differently; and understanding customer needs in a way perhaps they’d never thought of before.
It is important that our customers know this, that the Prime Group imperative is to think inside the box and outside the box – every day.