A perfectly balanced bouquet of service

Last month, Prime Group got wind of an opportunity to potentially expand operations in the flower-rich region of South America. This would be good news, as it would allow Prime Group to not only grow its network as a dedicated provider of operations, sales, and ground handling services – but to continue boost its brand here.

“To be able to expand into, Medellin, Colombia, for example would be an exciting prospect indeed, said Roger Paredes, CEO of Prime Group. “From a logistics and transport standpoint, it would be ideal to be in the three top flower-producing origins, by adding a second Colombian city.”

The world buys about $1.35 billion worth of Colombian flowers every year, making the country the world’s second largest producer of cut flowers after The Netherlands.

However, launching operations in a new city is no small task. Work on such a project would involve extensive outreach and examination, from meeting with flower farms and grower’s associations, to checking and double-checking whether a new airport would even be suitable.

“Everything from determining whether we could store the volume of pallets necessary, to warehousing and cooler capacity would need to be looked at,” said Paredes.

But for Prime Group, opening the door to Medellin would allow the company to achieve a long-awaited goal of market expansion in Colombia. “We would love to cross Medellin off our bucket list,” he said.

Responsibilities here would mirror those in Bogota and Quito, in that Prime Group subsidiary PrimeAir would supervise all operations and customer service on the ground, Paredes added, “With an eye on safety and quality of service, we ensure everything goes smoothly, supervising all the vendors – and managing all aspects of cargo transport.”

Quito, Bogota, and Medellin would be a perfectly balanced bouquet of service.


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