Few things are as important as giving your mother the undivided love and attention she deserves.
That’s why I am so thankful that by the time Mother’s Day actually arrives each year, those of us in the flower industry have pretty much accomplished everything we need to do in advance of this important day, whereby allowing us to be truly present to honor the amazing women in our lives.
As the busiest time of year for PrimeAir and Prime Fresh Handling, the work we do starts well over a month prior to Mother’s Day – and I must say, the frenetic pace by which our people perform is nothing short of astounding. Night and day, right up to about a week before, they work tirelessly to ensure that your Mother’s Day bouquet makes the journey from farm to florist, fast and fresh, and into mom’s arms by that second Sunday in May.
No complaints though, because we love what we do – and it shows. From a revenue and reliability standpoint, the 2019 season may very well have been our healthiest season ever. Adding up the all the flights from Bogota and Quito we operated on behalf of our air-cargo clients, and the number of kilos we moved across our network, it was a banner year.
What’s more, not surprisingly, the level of satisfaction among our customers is also at an all-time high, as a result of zero problems with shipments, zero reported claims, and zero delays.
What’s it called when news keeps getting better, year after year? It’s called a successful business!
But this year, it’s more than just another good news story. That’s because even as our corporate footprint has significantly expanded over the past year, we were able to exceed expectations in service delivery and reliability even at our newly expanded facilities in Los Angeles, New York, and Amsterdam.
All across the board, we were well prepared for the high season, fully staffed with experts, and more than ready to manage the shipment of fresh flowers in a smooth, professional, and efficient fashion.
At Prime Group, everything keeps coming up roses!
~ CEO Roger Paredes