Everything’s Bigger – and Crunchier in Texas

They say everything’s bigger in Texas. Now things are getting crunchier, too.

Prime Planet’s new and improved crunchy Tostones have made their debut in the snack aisle of one of the Lone Star State’s most favored specialty supermarkets, Central Market.

“This is really big news for us,” says Business Development Manager Marie Gonzalez of Prime Fresh Products, as the new and improved snack chip continues its journey into mainstream American stores outside the South Florida market.

“Our Tostones are part of a category that has been growing over the past two years as the U.S. market is adopting an appetite for better-for-you snack options,” says Gonzalez. “The current trend is for low sodium, low sugar, and high-quality ingredients – exactly what Prime Planet delivers.”

Tostones are made from hand-picked plantains manually processed and cooked in Ecuador under the highest standards, and then packaged there under the Prime Planet name, a division of Prime Fresh Products (PFP). “Along with being simply irresistible, it’s also important to consumers that these chips are non-GMO, gluten free, and kosher,” she added.

Gonzalez says this move is rooted in a new strategy for Doral-based PFP to expand its existing partnership with KeHE Distributors in order to introduce Prime Planet elsewhere across the U.S. Illinois-based KeHE distributes natural, fresh, specialty, and organic food products to more 30,000 vendor partners and retail grocers across the country.

“We have been working with KeHE since they helped us introduce our product into about 1,000 Publix stores across the Southeast over the past year,” she said, “and so now we’re on mission to grow our distribution – which includes this exciting expansion into Texas.”

With about 25 total stores, Central Market is well recognized in Texas as a specialty market, like Trader Joe’s. Product placement here will allow PFP to focus on delivering a much better product for Central Market customers, while establishing key brand awareness in the Texas community. Central Market is part of H-E-B, a growing family of stores with more than 3,000 points of sale in 150 communities around Texas.

According to Gonzales, “In the snack world, Central Market is known to be very exclusive and not easy to break into. They have high standards for product selection. That’s why everyone wants to distribute their products there – because mainstream American people go there to look for unique new quality products.”

Since PFP launched its a new-and-improved Tostones in April 2019, these delicious green plantain chips not only taste better and come in a better package, they’re easier to find on the grocer’s shelf.

Tostones have long been a staple on Caribbean and South American tables. “But that’s all changing now,” she says.

The stand out quality of Prime Planet Tostones is that they are prepared with palm oil that is certified RSPO (Roundtable on Sustainable Palm Oil). The difference between regular banana chips or plantain chips is the taste, texture, and health benefits. The company focuses on ensuring its all-natural plantains have no added sugars or preservatives, since 47 percent of U.S. consumers indicate natural and non-added sugar is what they want when purchasing a snack.

Gonzales noted that Prime Planet has also recently made its way into the New York metropolitan market, with a chain called Christmas Tree Shops, a bargain department store like Burlington Stores that now sells food and beverage items in the front-end cashier area. Here shoppers are treated to such fine foods items as gourmet cookies from Switzerland, coconut water from Thailand – and now crunchy delicious Prime Planet chips from Ecuador.

About the Company
Founded in 2016, PFP finds the finest food products from around the world and then import, distributes, and transports them to the shelf in the U.S. Prime Planet is a brand of PFP that that focuses on the production of ready-to-eat tropical snacks for the retail and wholesale industry.

PFP is a division of Prime Group Holdings, located at 1301 NW 84th Ave. Suite 127, Miami, FL 33126. For information, visit www.primefreshproducts.com or contact Marie Gonzalez at 305-592-2044 or via email at opscoordinator@primefreshproducts.com.


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