Being part of the never-ending trade show circuit comes with flying around the globe multiple times a year, racking up millions of miles, jet lag.
Moscow, Berlin, Singapore … It might sound glamorous, but it’s a lot of hard work. Yet important work, because we understand the value of networking at these shows and conferences. They are a powerful and necessary part of doing business in international logistics.
Face-to-face exposure is essential to ensuring that the key decision makers in our industry continue to have a firm grasp of our products, services, and expertise in “carrying the weight of the world,” if you will.
And sometimes we mean that quite literally, as in our recent success in shipping bodybuilding weights all the way to a Pakistani gym. Now there’s an interesting story to share.
But it goes well beyond just show-and-tell. There’s relationship building, brand exposure, and great leads to be had at these events. So allow me to share with you the nine boxes we like to check in claiming success at an industry trade show or conference:
First and foremost, trade shows provide you with an organized stage to advertise your brand to thousands of vendors, prospective customers, and industry leaders.
Keep an eye on your competitors. Prospering in this increasingly competitive environment requires you to know your competitors’ business practices and sales tactics so that you can stay one step ahead of them.
Display your latest products and services. By showcasing your best selling items, such as our new and improved Tostones, you can grow your base of purchasers and give prospective customers the chance to touch and feel your best sellers.
Meet new and existing clients face to face. Trade shows and conferences provide a welcome forum for you to put faces with the names of the customers who you normally only deal with over the phone or via email.
Generate high quality leads. Because many attendees participate in trade shows for the sole purpose of purchasing products or services, you can enjoy a robust collection of high-quality leads.
Evaluate new products. Trade shows are full of companies exhibiting their latest and most innovative products. So, don’t be afraid to take it all in – and learn from what you see and experience from your competitors on the trade show floor.
Close sales. Key decision makers comprise a sizable portion of trade show attendees. With nearly half of these decision makers placing orders during a trade show, you should come prepared to close sales and process payments.
Discover the latest industry trends. Trade shows provide the perfect forum for mingling with industry leaders, pioneers, and business big and small that are experimenting with new ways to make logistics products and services better.
Learn about changes in industry regulations. Many trade shows and conferences include seminars and training opportunities that are designed to educate participants about key changes in related laws and regulations.
Clearly, trade shows, and conferences are excellent forums for learning, networking, and promoting the Prime Group companies – and perhaps yours, too. Ramping up your trade show participation is one of the most effective means of expanding your business.
I’m glad we had this opportunity to connect!