Prime Fresh Handling is Ripe for Success in Post-COVID World

Once the economy fully “turns back on,” the most resilient players in the shipping industry will be able to quickly return to the same level of work they have always done – and in some cases, come out of the pandemic even stronger. Chief among them is the Prime Group of Companies.

Early on, this Miami-based global logistic conglomerate demonstrated a keen ability to regauge and pivot in response to the upending of world  markets caused by COVID-19.

This is due in great part to their long history of being able to quickly adapt to changes in the volatile shipping business. But also because of an aggressive reinforcement of its sales and marketing efforts that were already well underway.

Certainly one of the Group’s fastest growing divisions, Prime Fresh Handling (PFH) has a successful plan for survival – and success – that includes expansion of their commercial presence on the U.S. West Coast. PFH specializes in providing logistics and services supporting the growing international perishables market.

This strategy included the addition of Margarita Duron to the PFH team. As the division’s new sales executive she will lead commercial initiatives out of the company’s Los Angeles office. Duron brings more than 20 years of experience in freight-forwarding, most recently with one of the largest forwarders in the region, specializing in fresh and frozen commodities.

A Perfect Fit
“We knew we wanted a sales executive with extensive knowledge of the produce market out here and ‘Maggie’ was the exact fit,” says Cristina Moscoso, PFH Commercial Manager in Los Angeles. “Fortunately for us, she was able to join our team now, after a long stint with one of our top competitors in this market.”

Already making great strides into the region’s seafood market – having just signed on with a major importer of salmon – PFH is now ripe and ready to make a foray into the area’s lucrative produce market.

Berry Successful
“Already, Maggie has made big advances for us in this niche market,” Moscoso said, noting how news of Duron’s appointment has stirred a new interest in PFH among several notable berry importers. “They know of her reputation and are eager to start working with her now that she’s with Prime Fresh Handling.”

Duron is also targeting local and regional contacts in the pharmaceuticals industry, yet another emerging specialty market for PFH on the West Coast. It’s all part of a well-planned the effort that will allow the company to swiftly return to – and exceed – pre-coronavirus service levels.

About Prime Fresh Handling
Prime Fresh Handling strives to be a strategic ally for its clients by managing wide ranging logistics needs – from start to finish – and achieving safe and fresh delivery of perishable goods to the final destination.

PFH warehouses and handling facilities are located in Miami, Los Angeles, and New York, as well as Bogota, Quito, and Amsterdam. Each station offers a complete menu of logistics services, from crating and packaging, and cold storage and inventory services, to document processing and customs clearance.

PFH is one of four separate divisions of the Prime Group of companies, including PrimeAir, Prime Logistics, and Prime Fresh Products. For information, visit www.prime-fresh.com

Prime Fresh Handling’s West Coast sales and services office is located at 5250 West 102 Street, Los Angeles, CA, 90045. For information, contact PFH Commercial Manager Cristina Moscoso at 323-328-8650, or via email at Cristina.Moscoso@primeair.aero.

In Related News
In light of the company’s continued growth into serving the pharmaceuticals and medical supplies industry, as well as numerous other commercial product lines, Sales Manager Yulieth Onofre recently joined to the Prime Logistics team. With more than 20 years of experience, including serving with multiple ocean carriers, Onofre focuses on commercial efforts on the freight forwarding side of the company’s client portfolio.


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