Prime Fresh Handling is playing a small but important role in helping New York’s Jewish community celebrate the high holidays, by managing weekly shipments of a small but important perishable—celebratory etrogs from Israel.
With its thick rind and aromatic skin, this variety of citrus that looks like a large knobby lemon has been used for medical purposes for centuries. But this time of year, the etrog served to decorate ritual huts that are constructed for use during the weeklong celebration of Sukkot, Oct. 3-9.
The Jewish holiday season got underway last month with Rosh Hashanah, the traditional Jewish New Year, and Yom Kippur, the holiest day of the year in Judaism. But it’s during Sukkot that Jews around the world commemorate the 40 years their ancestors wandered in the desert on their way to the Promised Land.
Also known as the “Feast of Booths” for the way by which they were protected while under difficult desert conditions, the etrog is a key component of the decoration of temporary huts that Jews construct this time of year.
Because special care is given by celebrants in selecting the most vibrant etrogs for Sukkot, PFH recognizes its critical role in providing expert handling of these perishable goods in a temperature-controlled environment. After all, the safe and timely transit of these yellow citrons to the homes Jewish people across the New York metro area only comes once a year.
Expert care at the handling facility at JFK Airport must include maintaining the temperature of this delicate citrus at exactly 60°-65°F to ensure freshness upon delivery.
“Chag Sameach” – Happy Holiday!
PFH-New York: Just two miles from JFK, PFH-New York supports importers, wholesalers, and retailers of flowers, fish, and other temperature-sensitive perishables with state-of-the-art facilities, cold chain management, and refrigerated trucking service across the Tri-State/Eastern Canada region.
All the way over on the West Coast, PFH professionals at the LAX handling facility are also keenly aware of their role in handling citrus fruit, namely juicy fresh organic lemons for everyday consumption all across the U.S.
But sometimes things don’t go quite as planned. That’s why exporters and importers of superior fruit worldwide depend on PFH for presorting in order to separate and discard lemons gone bad while transiting.
PFH has cultivated a culture that empowers its people to personally “own” every aspect of a customer operation and to take on logistical hurdles when they arise with fresh and innovative eyes.
So when some lemons in a consignment transiting through LAX were spotted with unsightly brown stains, PFH experts quickly stepped into action. Spotting can occur as a result of even the slightest temperature changes during the shipping process. To protect against spoilage, PFH always keeps lemons in cold storage during handling and shipping.
With a final destination of U.S.-based Whole Foods Market, discerning customers demand and deserve fresh, top-quality produce, and so PFH delivers every time for distributors like Washington-based DOVEX Fruit Company.
PFH-Los Angeles: Featuring a 52,000 sq ft warehouse, PFH-LAX enhances and optimizes a comprehensive menu of logistics services between the U.S. West Coast and all Asian markets and Mexico. Approved to handle organic produce by the California Certified Organic Farmers, and with FDA and USDA compliance, PFH-LAX specializes in export logistics, import logistics, and 24/7 perishable goods handling.
About Prime Fresh Handling
Embodying the very definition of service and expertise in the swift, safe, and efficient delivery of perishables, PFH offices and warehouses are located in Miami, Amsterdam, Bogota, and Quito, as well as Los Angeles and New York.
Every member of the PFH specialized team has extensive knowledge in managing time- and temperature-sensitive cargo, from fresh fish, produce, and cut flowers to pharmaceutical products and vaccines. No matter the distance, PFH delivers ultimate freshness for a wide range of trans-global customers.
Specialized services available at all PFH facilities include:
- Airport-to-door and door-to-door service
- Consolidation and documentation for palletizing
- Import-export management and customs clearance
- Temperature-controlled environment
- Vacuum cooling and pre-cooling
- Presorting and labeling
- Shrink wrapping
- Domestic and international trucking
- Bonded warehousing offsite
- Supply chain management
- Pharmaceutical handling
- Global air charters