A Season to Be Grateful During a Year Like No Other

This holiday season is unlike any other, coming at the end of a year like no other. I am inspired to reflect on how fortunate we are to have made it this far, and I am thankful for those who helped us get here.

The COVID-19 pandemic created such unimaginable and unprecedented pressures on worldwide commerce, especially upon those of us that are part of the global supply chain.

Naturally, we were very concerned that the perishables industry, historically Prime Group’s core business, was so hard hit when the pandemic started. Yet when we were called upon in the earliest days of the crisis to support the massive demand for PPE and other medical supplies, it was due to our vast experience in handing time-sensitive products that we were able to respond so quickly—and with great success.

I am so grateful that we had the flexibility and know-how to be able to step up to deliver these life-sustaining materials to people all across the world in their greatest time of need. I am also extremely thankful to the Prime Group employees who made it possible for us to do so—and so proud of every single one of them.

Mission Focused

Not to say we didn’t also focus on ways by which we could support our long-time commitments in South America, because it was crucial that we did that too. Once the worldwide lockdowns and border restrictions were lifted, and the fields in Ecuador and Colombia began producing fresh flowers, fruit, and produce again, reality set in. The word’s cargo capacity at that point was being deployed to distribute essential medical goods only. So our mission here was to find solutions to get our customers’ fresh products out of country and to market.

Suffice to say, our people burned the candle at both ends to address this bottleneck situation. We not only introduced innovative solutions, such as a Sea-Air service to move product, but we also worked closely with our major air carrier partners to bring passenger freighters into the market. I am so grateful for their willingness and ability to step up—so too are the people of Ecuador and Colombia that desperately needed to keep local commerce alive.

Next Steps

Prime Group is made up of professionals who know how to act fast on their feet. Through their creative thinking, innate agility, and commitment to our customers, we were not only able to survive those darkest days, but to reposition the company to go forward.

The next phase of the global fight against the spread of COVID-19 is massive distribution of vaccines, medicines, and related supplies. This will continue well into 2021 and beyond. I am so grateful we made it through the storm and will be able to keep doing our part for the health of the world.

Miles to Go

Though we are moving into a new and better year ahead, my concern for the safety of our customers, our employees, our company—and the world—is still top of mind. After all, we have many hurdles and responsibilities to fulfill before the last chapter of this pandemic closes. Or to paraphrase the immortal words of Robert Frost, we have miles to go before we sleep.

This holiday season, all of us here at Prime Group wish you moments of peace amid the difficulties, connections with family and friends even if they can’t be in person, and the warmth of memories from holidays past.

Stay safe and healthy!


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