A Humble and Happy New Year Greeting

It can be a tough balancing act to spread holiday cheer while at the same time acknowledging that the previous year was so difficult for many of us due to the impact of COVID-19.

But from a purely business standpoint, I would like to celebrate the fact that because Prime Group was so well established before going into the “storm,” we were not only able to survive, but thrive. And that’s a good thing for our many customers and employees around the world who depend on us every day.

It’s also important to note that it’s not just a happy new year, but an exciting new decade of service as well for the Prime Group. This year we reach a major milestone in the company’s history—our 20th anniversary.

Budding Business

It was July 2001 when the company launched out of one small office near Quito’s Mariscal Sucre International Airport. The plan was to provide the utmost in customer service and know-how in transporting fresh flowers from Ecuador to Miami, and business took off.

At that time, we could hardly foresee that within 20 years Prime Group would grow to be a leader in logistics services with a network of facilities, professional staff, and certified agents all around the world. We have since grown and evolved in all sorts of ways and have a host of accomplishments of which we are incredibly proud.

The Prime Difference

At our core, Prime Group has always been about solving the customer’s most difficult problems. When challenges are presented, we flourish because they bring out the very best in us and give us the stage to show others just how good the quality of our services are.

We are extremely thankful to all of our customers—past and present—for whom we have proudly worked side-by-side as we continually endeavor to support their missions. It continues to be an honor and a privilege.

Upon this milestone, I’d also like to express my sincerest gratitude and appreciation to all of our employees. In my mind, the absolute best part of building and growing a company has been the opportunity to attract, recruit, and retain exceptionally skilled individuals that share the mindset of working together as a team to solve difficult problems. You can draw a direct line between their talents, dedication, and hard work, and our success.

Looking Ahead

World renowned for our attention to detail, we recently turned our attention inward by launching new business-management and marketing initiatives—and this strategy is paying great dividends.

We are expanding and energizing our organization from top to bottom by introducing new talent with specific skills. Their enthusing energy combined with our seasoned team of experts in their respective fields has not only further enhanced the customer experience, but has positioned us as stronger and more resilient in facing the biggest challenges of our times.

New possibilities will be realized as we further grow the commercial side of our operation. Aggressive expansion of our customer base across all divisions remains a top priority this year while staying true to our corporate values of Honesty, Responsibility, Commitment, and Integrity. These core standards not only serve to make us better internally, but define how our customers and our peers perceive us.

As you know, this is also a very challenging year as the world is still in the midst of an unprecedented global health crisis. So while it’s not a time for celebration in the true sense of the word, it is still important for us to humbly recognize what the Prime Group of companies have become over the past two decades and to be excited about what is to come as we crest the horizon of the new normal in global logistics.

So again, from our Prime Group family to yours, we wish you a happy and very healthy new year.


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