Better Together: Celebrating Hispanic Heritage, Broadening the Horizon

As we enter fall 2021, it’s time to celebrate “National Hispanic Heritage Month,” which kicks off September 15 and runs through October 15. It’s a great way to reflect upon and honor the contributions and importance of Hispanics and Latinos to the U.S., as well as the achievements of those American citizens whose ancestors came from Spain, Mexico, the Caribbean, and Central and South America.

I’m particularly pleased that this year’s chosen theme is “Esperanza: A Celebration of Hispanic Heritage and Hope.” It seems fitting given what our entire global community has endured the past year and a half with the pandemic. Victor Anthony Zertuche, Attorney-Advisor at the U.S. Environmental Protection Agency, submitted that winning theme to the National Council of Hispanic Employment Program Managers (NCHPM).

Speaking from the heart, “the past year has been one unlike any in recent memory,” Zertuche emphasized. “For so many of us our lives have changed; we’ve celebrated life’s milestones at home or spent holidays alone. But despite how our world has changed, we’ve kept our eyes on the horizon – we’ve held onto our hope.”

Certainly, while negativity abounds in society, this year’s theme offers all of us a powerful, uplifting message. Not only does it encourage us to celebrate our heritage, but it also shows how great our tomorrow can be if we simply hold onto our resilience and hope.

Case in point? The Hispanic Heritage observance began in 1968, another challenging time in our nation’s history with the Vietnam War in full swing, racial strife on the rise and violent protests on college campuses. But Hispanic Heritage Week was a positive focus. It began as a weekly celebration under President Lyndon Johnson and was expanded by President Ronald Reagan to cover a 30-day period; it was enacted into law on August 17, 1988.

Personally, I view Hispanic Heritage Month as a great way of honoring cherished ancestors and building on their legacy. Our own company, Prime Group is a minority-based Hispanic enterprise founded 20 years ago in Quito, Ecuador. But from the outset, the fledgling company’s vision was to grow and prosper – becoming a global leader in our field of expertise.

Thanks to the solid partnerships we’ve established and maintained over the years with the world’s top air cargo carriers including Emirates SkyCargo, Atlas Air, and others, we’ve done just that. We also moved our headquarters to Miami, and over the years, have continued to strengthen and expand our international portfolio of services and products.

So, while we’re now considered the top “go to” provider of air cargo logistics and transport for the flower industry in both Ecuador and Colombia, we’ve also widened our business horizon by handling shipping and transportation for all types of sensitive perishables – from seafood to medications, from meat to fresh produce. In addition, Prime Logistics’ shipments are increasingly headed for more distant destinations across the Americas, Europe, the Middle East and Asia.

I think the overall message is that people of diverse cultures and backgrounds have much to contribute and are also “stronger together.” That message definitely reflects our corporate philosophy and is a key element of our dealings with our employees, our partners, and our customers.

So, if you are Hispanic, let me thank you for your contributions to our country, our world – and our company, of course! For those of other cultures or ethnic backgrounds, thanks too for all you do. Together, we are stronger, better, and can create greater “shared” opportunities for future happiness and success.