In my 20-plus years in global logistics, I’ve come to learn that success in business is all about human connection. In fact, PrimeAir has pinned its entire approach to business on this core principle.
Consistent, timely, and direct interpersonal communication – it’s how we understand customer needs, and expertly match our services to satisfy those demands.
Every day, across our entire system, we use a broad spectrum of communications options to network and make connections that will attract new business, ensure the best in customer satisfaction, and solidify relationships with our existing clients.
But the big news I wish to share is that finally, after a long hiatus, we are back on board with the most impactful method of sales outreach – trade shows. And topping the list is Expo Flor Ecuador.
Prior to the pandemic, major trade shows such as Expo Flor, which is one of the largest international flower fairs in the industry, served as the primary way to meet with key customers, prospects, and peers – all under one roof.
Expo Flor Ecuador
We are extremely excited to announce that we will be back at the show in full force, Oct. 5-7 in Quito. This is a huge opportunity, and we want to make the best of it, which is why our entire PrimeAir sales staff from Colombia, Ecuador, and Miami will be present.
After so many years, this show is a “reunion” opportunity of course, but make no mistake, we are keenly focused on gaining solid sales traction by bolstering relations and expanding business with our existing forwarders, GSAs, and airline customers, while also opening the door to new business.
Events of this caliber attract top players in the floral and perishables logistics industries – and in great numbers: this first Expo in four years is expected to feature 125 exhibitors and attract more than 1,650 flower buyers hailing from 42 countries around the world.
The Show Must Go On
Face it, we are social animals, and no advancements in video or telecommunications technology could ever hope to match the effectiveness of direct human connection –
and the business it generates. So, I am so pleased that we are cued up and ready to immediately and confidently step back into the most impactful arena for human connection in the fresh flower industry.
Communication is what brings people together in our business and paves the way for future success. I look forward to connecting with you soon.