March 8 may be the official day that we celebrate International Women’s Day (IWD), officially designated in 1910 by countries worldwide to pay tribute to the substantial achievements of women. But it is also Women’s History Month. So, whether you celebrate one day, the whole month, or all year long (as we probably should!), it is important to underscore that as an employer, Prime Group is extremely proud of the women in our workforce.
Day after day, we see the valuable contributions the women of the Prime Group make to help ensure our company’s success. But beyond the workplace, it’s also wonderful to see strong, accomplished women making significant contributions to their communities, countries, families, and society as a whole.
This year’s IWD designated theme is #EmbraceEquity. Equity isn’t simply nice to have. Rather, it’s essential. Equity recognizes that each person has different circumstances and allocates the exact resources and opportunities that an individual needs to reach an equal outcome. It’s important for women to be embraced by a global culture that actively promotes and supports them in all aspects of their lives, from education to the workplace to health.
Fortunately, we also get to celebrate women’s achievements during the entire month of March. Since 1987, the United States, United Kingdom, Australia, and some other countries also have formally recognized March 8 as National Women’s History Month to honor the economic, political, and social contributions of women. Other countries too celebrate the role of women in different ways, and some do so at different times of the year.
Did you know that in many countries, IWD also ranks right up there with Mother’s Day, as children give small presents to their mothers and grandmothers? Well, it seems fitting that on March 8 or anytime in March, many of us will show appreciation for the women we value in our lives by giving the gift of flowers. Certainly, Prime Group plays a vital role as shipping and handling fresh flowers is one of our top business specialties.
We’re Working Overtime
Currently, massive shipments of fresh-cut flowers of all varieties are now headed to markets all across the globe with Bogota and Quito being at ground zero for those outbound shipments. Our PrimeAir team is working overtime to keep up with demand, while at the same time providing the highest quality customer service. Likewise, Prime Fresh Handling is providing expert logistical support on the ground and while this precious product is in transit – handling everything from cold storage warehousing and documents processing for time-sensitive perishables.
So, to all the women in our workforce, let me take this opportunity to thank you for all you do. You’re valued in so many ways. As team members, you make our company a better place. Separately, throughout March, I’m planning to recognize the women who’ve helped me along my own life’s journey, with flowers of course, but perhaps also with a special dinner or a night out on the town – and I urge others to do the same.
– Roger Paredes