Honor and Gratitude: International Women’s Day 

March 8 may be the official day that we celebrate International Women’s Day (IWD), officially designated in 1910 by countries worldwide to pay tribute to the substantial achievements of women. But it is also Women’s History Month. So, whether you celebrate one day, the whole month, or all year long (as we probably should!), it is important to underscore that as an employer, Prime Group is extremely proud of the women in our workforce.

Day after day, we see the valuable contributions the women of the Prime Group make to help ensure our company’s success. But beyond the workplace, it’s also wonderful to see strong, accomplished women making significant contributions to their communities, countries, families, and society as a whole.

Embrace Equality

This year’s IWD designated theme is #EmbraceEquity. Equity isn’t simply nice to have. Rather, it’s essential. Equity recognizes that each person has different circumstances and allocates the exact resources and opportunities that an individual needs to reach an equal outcome. It’s important for women to be embraced by a global culture that actively promotes and supports them in all aspects of their lives, from education to the workplace to health.

Fortunately, we also get to celebrate women’s achievements during the entire month of March. Since 1987, the United States, United Kingdom, Australia, and some other countries also have formally recognized March 8 as National Women’s History Month to honor the economic, political, and social contributions of women. Other countries too celebrate the role of women in different ways, and some do so at different times of the year.

Did you know that in many countries, IWD also ranks right up there with Mother’s Day, as children give small presents to their mothers and grandmothers? Well, it seems fitting that on March 8 or anytime in March, many of us will show appreciation for the women we value in our lives by giving the gift of flowers. Certainly, Prime Group plays a vital role as shipping and handling fresh flowers is one of our top business specialties.

We’re Working Overtime

Currently, massive shipments of fresh-cut flowers of all varieties are now headed to markets all across the globe with Bogota and Quito being at ground zero for those outbound shipments. Our PrimeAir team is working overtime to keep up with demand, while at the same time providing the highest quality customer service. Likewise, Prime Fresh Handling is providing expert logistical support on the ground and while this precious product is in transit – handling everything from cold storage warehousing and documents processing for time-sensitive perishables.

So, to all the women in our workforce, let me take this opportunity to thank you for all you do. You’re valued in so many ways. As team members, you make our company a better place. Separately, throughout March, I’m planning to recognize the women who’ve helped me along my own life’s journey, with flowers of course, but perhaps also with a special dinner or a night out on the town – and I urge others to do the same.

– Roger Paredes

All Good Things Come in Threes

During the first half of 2023, Prime Group’s “Big Three” for fresh flower shipments span Valentine’s Day on February 14, and International Women’s Day on March 8, and then Mother’s Day on May 14. Certainly, Valentine’s Day is basically upon us, with an estimated 250 million roses shipped globally. But the other big days will be here before you know it, too.

I’m proud to say that the teams of workers at our three business units – Prime Fresh Handling, PrimeAir, and PrimeAir teams – are working 24-7 to meet the needs of our various customers who are directly involved in the shipping and handling of millions of fresh blooms across the globe.

That said, our key Prime Group business divisions continue to expand across the globe, serving business customers in a multitude of diverse industries. Currently, we also offer expert logistics for everything from technology to seafood – including aviation parts, pharmaceuticals, heavy machinery, building supplies, fresh produce, and many other perishables and hard products. We also are a top provider of top-notch GSSA services in several markets, where we serve as the dedicated “boots-on-the-ground” team for several major cargo airlines that are providing lift for wholesalers, retailers, and other distributors out of South American.

Homage to Our Company Roots

While we have branched out into serving so many other different industries, with the tremendous annual flower-shipping effort now underway, I believe it’s a fitting time to pay homage to Prime Group’s roots in fresh-cut flowers. That’s how our corporate journey began over 22 years ago.

Initially, our business started with handling fresh flower shipment from Ecuador to North America and ultimately from Colombia as that market blossomed. Over the years, we’ve expanded into managing floral shipment all around the world, going wherever our customers need their blooms, and partnering with Atlas Air and Emirates SkyCargo to handle the immense payloads. Did you know that Mother’s Day, in particular, is the “Super Bowl’ of flowers – accounting for one fourth of all floral purchases annually?” That’s a fact.

For our employee teams, though, after handling such extreme volumes of product, back-to-back for more than two decades, it’s like “just another day at the office.” So, to all the dedicated PG staff across the globe. I’d like to express my thanks for all you do. In addition, as our loyal wholesale and retail clients receive their fresh flower shipments in 2023, I’d like to say that we’re deeply appreciative of your support – and honored to do our part in helping you meet the immense demand for this beautiful product. We simply wouldn’t be the success we are today without you. My deepest gratitude goes out to all and we look forward to serving you this year and beyond.

Certainly, fresh flowers create a good bottom-line revenue stream for many of us – flower growers, our Prime Group companies, air cargo operators, forwarders, and distributors. But I also believe there’s more to the equation. As we’ve all learned through the years, it’s the little moments in life that truly count. So, as consumers give the gift of a fresh bouquet of roses, an arrangement of colorful tulips, or a lovely corsage, that simple gesture can bring great joy to the faces of their loved ones or friends.

We at the Prime Group are happy knowing we’ve helped make some of those poignant moments possible. So, here’s to a good year, creating more of life’s best and most memorable moments, and “saying it with flowers.”

Greatness Starts from Within

In 2023 Prime Group celebrates its 22nd year of providing exceptional global logistics services and products. So, on behalf of the entire Prime Group family – Prime Logistics, Prime Fresh Handling PrimeAir, and Prime Planet – Happy New Year!

We are dedicating 2023 as the year of Integrity in its various forms, namely “completeness,” “adherence” to a solid plan, and commitment to a “sound” future. It is an appropriate theme as we begin to reap the benefits of a comprehensive program, years in the making, aimed at integrating and streamlining the assorted communications systems across the Group so that all four companies might function as one.

Working in collaboration with a major-name tech company, Prime Group has accessed leading technology in the industry – and is now poised to take full advantage of it. It will serve us well by significantly reducing efficiencies, while enhancing growth potential, profitability, and most importantly the customer experience. This is a real game changer for us, but mostly for all our customers.

Also from within, we have re-organized those corporate-base functions that are key to the overall performance and success of the Group. New among the ranks of our management team are highly talented experts in the fields of commercial strategy, information technology, and human resources, to name a few.

Finally, we are aggressively expanding our international scope of operations, commercially, in pursuit of opportunities in new and emerging markets to complement our core businesses. The overarching goal of all our efforts in 2023 is to continually strive to serve the customer better and expand the organization at the same time going forward. It’s a win-win formula!

So, here’s to a happy, health, and prosperous New Year for all our clients – and our employees worldwide. We deeply appreciation the opportunity to work with you.



People and Planning Matter Most: A Year-End Message from the CEO

As we head into the end-of-year holidays, it’s an excellent time to take stock in those things that truly matter most, such as our cherished families, good friends, helpful colleagues, and valued customers.

It’s also a time to look back, and in the process give our industry great credit for making it through yet another hugely challenging year. Despite the continued rise of new variants of COVID-19, and the persistent global supply chain issues, we’ve been able to tap into our new-found ways of coping and adapting to keep on pushing forward. And as if that wasn’t enough, 2022 ushered in an entirely new set of disruptions as well, namely, the looming worldwide recession and the impact of the ongoing war in Ukraine on fuel costs…

Just another day at the office? Hardly not, because on the business side, such conditions and the uncertainties they bring create mind-boggling issues for third-party forwarders, handlers, and shippers – not to mention all the customers downstream. Oddly enough, however, sudden and unpredictable pressures do serve to underscore the importance of readiness, resilience, and shoring up operations that will help us make it through the next biggest storm.

And that’s exactly what we did in 2022. From a business perspective, I’m happy to report that all the Prime Group business units expanded this past year with new services and new products – and new strategies that will help us stay strong and stay the course over the long-term.

At our Prime Logistics division, we set the stage for expansion of our international scope, commercially, by pursuing opportunities and new markets to complement our core service offerings. We are very solid on the air cargo side and ocean freight, and in terms there are so many more opportunities we will pursue in the year ahead.

I’m happy to report that in 2022 Prime Fresh Handling continued to be a real powerhouse provider in international fresh fish and produce shipping and handling – even with ongoing global logistics challenges. And though our historic foothold in fresh-cut flowers remains very strong, throughout the year we continued to focus on diversifying into other commodities that will help the overall organization grow.

On the product side, our Prime Planet division, strengthened its presence beyond the southeast U.S. where we are extremely well established with retailers and wholesalers. Due to the resounding success of our Tostones snack chip line here, we are now in a very good position to aggressively expand northward and nationally in the new year. And there are some more changes underway with this division as well, so stay tuned.

At PrimeAir, we are set to take full advantage of the customized software we introduced in 2022 that reduces the overlapping manual re-entering of information between the different airlines we work with each time we manage an operation. This will free up our agents across the multiple countries we serve to focus more on customer service.

Group-wise, we also selected industry-leading technology this past year to streamline internal systems and processes across all divisions that likewise will allow us to ensure we always put the customer first and expand the organization at the same time going forward.

And because greatness starts from within, we used 2022 to build for the future through a re-organization of several corporate functions that are key to the overall performance and success of the Group. As a result, we welcomed new management staff this year in the fields of commercial strategy, information technology, and human resources, to name a few.

It’s clear to see, 2022 was a banner year, with significant advances on all fronts. For this and more, I want to thank our customers, our entire team, and of course our employees’ families too. Without all your support this past year, we couldn’t do what’s needed to prosper and thrive in this amazing industry.

So, as we trim the Christmas tree, light the Hanukkah menorah, enjoy Kwanzaa, or celebrate other holiday or faith traditions, stay positive. Think good thoughts, and take time to breathe, relax, reflect, and enjoy life.


~ Roger Paredes, CEO


Harvest Blessings and Bountiful Thanks ~ A message from the CEO

Fall is here in the Northern Hemisphere, employees across the logistics divisions of the Prime Group are working 24-7 shipping and handling for harvested agricultural products now heading to their retail and wholesale destinations.

Just-picked grapes are transiting to wine production, fruits are in transport to markets and restaurants customers. Plantains and olives are moving to food manufacturing plants, where, presto, they’ll soon be transformed into snack foods and olive oil.  Glass containers, cardboard, and other materials critical in manufacturing are also on the move, under the watchful eye of Prime Group’s dedicated teams of logistics experts around the world.

Whatever the journey, I’m proud of all our employees who are staying on top of the process in every way. You are to be commended for keeping the global pipeline of fresh products flowing to market or production on time and on budget.

Traditional Celebrations Worldwide
Also, as fall is in full swing, I’d like to recognize a few of the many annual events, both secular or religious – and the diverse traditions taking place across the globe in celebration of the bountiful harvest season.

Just weeks ago, for instance, some employees and customers in the United Kingdom and other northern countries participate in Lammas (“loaf mass”) Day to recognize the start of the grain harvesting season. They bake Lammas bread, make corn dollies and put on large feasts with loved ones. Following that, the annual Harvest Festival typically marks the end of the annual growing season in September.

In Canada, the annual Thanksgiving Day was observed on the second Monday of October. Residents – as their ancestors have done over the centuries – give thanks for the harvest and their god’s blessings for the bounty. In the modern era, the Canadian Parliament officially deemed the day a national holiday in 1957.

Just concluded in Israel, the annual Sukkot is a high holy week and celebration of bountiful harvests. In one tradition, residents hold and shake four species of plants – palm, myrtle, willow, and citron. In another, some eat and/or sleep for a week in small temporary huts with a roof open to the sky; that pays homage to Israelites of the past who wandered within the desert for decades and lived in temporary shelters.

In Magione, Italy, over a two-day period in November, the fall Olivagando festival focuses on “la dolce goccia” or the “sweet drop” of high-quality olive oil. Unfolding in the nation’s Umbria region, it’s celebrated in concert with the feast of St. Clement.

Across the globe, Korean families come together to celebrate the three-day Chuseok harvest festival on the 15th day of the lunar calendar’s eighth month. It’s a time for families to share meals and talk about their ancestors.

Within the United States, I know that many of our employees and customers are looking forward to Thanksgiving Day later this month – officially November 24. While President Abraham Lincoln declared Thanksgiving a national holiday in 1863, the first Thanksgiving celebration took place far earlier. In fall 1621, Pilgrim colonists in Plymouth, Mass., celebrated a successful wheat crop and shared a meal of partridge, wild turkey, and fish with Indigenous Americans.

Southern Hemisphere Celebrations
Of course, in the Southern Hemisphere, harvest comes at a different time of the year. In Mendoza, Argentina, events in the first quarter of the year celebrate the grape harvest, honor centuries of traditions and feature a modern-day wine festival that began in 1936.

In Bali, Indonesia, every May and June, a harvest festival honors the Hindu rice god, Dewi Sri. During this time, farmers place temples to the god in their rice paddies and make offerings of rice-stalk dolls.

Many other countries including India, Swaziland, China, Taiwan, Vietnam, and the Philippines also celebrate harvest season. We appreciate all the traditions and, as we navigate out of the pandemic, it’s an opportune time right now, regardless of where you live, to give thanks for a robust harvest and our many blessings.

I’d also like to again thank the employees representing all the Prime Group companies for their dedication throughout the year in serving our clients. In addition, to our valued clients, I extend heart-felt gratitude for entrusting us with your business. The harvest season signals a hefty ramp-up for our Prime Group divisions as we work to ship your agricultural products and a cornucopia of other goods around the world – on time and on budget. We’re striving to do our best for you as we all navigate through recent global challenges including supply chain issues.

Most of all, wherever you are across the globe, we give thanks for you and wish you a bountiful, happy, and healthy year ahead.

~ Roger Paredes

Better Together: Celebrating Hispanic Heritage, Broadening the Horizon

Here we are in the heart of National Hispanic Heritage Month, the very midpoint of the month-long celebration that got underway Sept. 15 to honor the history, culture, and achievements of Americans whose ancestry can be traced to Spain, Mexico, the Caribbean, Central America, and South America.

I’m particularly pleased that this year’s chosen theme is “Unidos: Inclusivity for a Stronger Nation.” It seems fitting given what our entire global community has endured coming out of the pandemic and since. Ily Soares, Supervisory Accountant at Farm Credit Administration submitted that winning theme to the National Council of Hispanic Employment Program Managers (NCHPM).

Speaking from the heart, “One uniting factor within our Hispanic community is our desire to be included and represented in all aspects of American society,” Soares emphasized. “As has been proven, when different voices are sitting at the metaphorical table and included in key decisions, the entire community benefits from greater solutions that address concerns from all people.”

Certainly, while negativity abounds in society, this year’s theme offers all of us a powerful, uplifting message. Not only does it encourage us to celebrate our heritage, but it also shows how great our tomorrow can be if we simply be united in our resilience – and hope.

The Roots of Our Celebration

Case in point, the Hispanic Heritage observance began in 1968, another challenging time in our nation’s history with the Vietnam War in full swing, racial strife on the rise and violent protests on college campuses. But Hispanic Heritage Week was a positive focus. It began as a weekly celebration under President Lyndon Johnson and was expanded by President Ronald Reagan to cover a 30-day period; it was enacted into law on August 17, 1988.

Personally, I view Hispanic Heritage Month as a great way of honoring cherished ancestors and building on their legacy. Our own company, Prime Logistics is a minority-based Hispanic company and was founded 20 years ago in Quito, Ecuador. But from the outset, the company’s vision was to grow and prosper – becoming a global leader in logistics services and products.

Solid Partnerships and Growth

Thanks to the solid partnerships we’ve established and maintained over the years with the world’s top air cargo carriers including Emirates SkyCargo, Atlas Air, and others, we’ve done just that. Early on, we also moved our headquarters to Miami, and over the years continued to build our expertise and reliability.

So, while we’re now considered the top “go to” provider of air cargo logistics and transport for the flower industry in both Ecuador and Colombia, we’ve also widened our business horizon by handling shipping and transportation for all types of sensitive perishables – from seafood to medications, from meat to fresh produce. In addition, Prime Logistics’ shipments are increasingly headed for more distant destinations across the Americas, Europe, the Middle East, and Asia.

I am also happy to note that Prime Planet is also thriving – our Miami-based snack chip company that produces a line of delicious fried green Tostones from fresh plantains harvested in Ecuador, and then manufactured there, too. Talk about a success story, with a “taste” of Hispanic pride and ingenuity in every bite.

I think the overall message is that people of diverse cultures and backgrounds have much to contribute and are also “stronger together.” That message definitely reflects our corporate philosophy and is a key element of our dealings with our employees, our partners, and our customers.

So, if you are Hispanic, let me thank you for your contributions to our country, our world – and our company, of course! For those of other cultures or ethnic backgrounds, thanks too for all you do. Together, “united,” we are stronger, better, and can create greater amazing opportunities for future happiness and success.

Visit Us at Expo Flor Ecuador

On a final note, I am excited to announce we are heading to Quito, where Prime Group got its start 20-plus years ago, to attend Expo Flor Ecuador, Oct. 5-7. We are extremely excited that our entire PrimeAir sales staff from Colombia, Ecuador, and Miami will be there, in full force. As the one of the largest international flower fairs in the industry, this is a huge opportunity for our team, and we want to make the best of it. So if you are in the “neighborhood” this week, at Centro de Convenciones Metropolitano de Quito, please come by Booth M09 for a visit.

The Essential Ingredient in Business-to-Business Communications: Trade Show Connections

In my 20-plus years in global logistics, I’ve come to learn that success in business is all about human connection. In fact, PrimeAir has pinned its entire approach to business on this core principle.

Consistent, timely, and direct interpersonal communication – it’s how we understand customer needs, and expertly match our services to satisfy those demands.

Every day, across our entire system, we use a broad spectrum of communications options to network and make connections that will attract new business, ensure the best in customer satisfaction, and solidify relationships with our existing clients.

But the big news I wish to share is that finally, after a long hiatus, we are back on board with the most impactful method of sales outreach – trade shows. And topping the list is Expo Flor Ecuador.

Prior to the pandemic, major trade shows such as Expo Flor, which is one of the largest international flower fairs in the industry, served as the primary way to meet with key customers, prospects, and peers – all under one roof.

Expo Flor Ecuador

We are extremely excited to announce that we will be back at the show in full force, Oct. 5-7 in Quito. This is a huge opportunity, and we want to make the best of it, which is why our entire PrimeAir sales staff from Colombia, Ecuador, and Miami will be present.

After so many years, this show is a “reunion” opportunity of course, but make no mistake, we are keenly focused on gaining solid sales traction by bolstering relations and expanding business with our existing forwarders, GSAs, and airline customers, while also opening the door to new business.

Events of this caliber attract top players in the floral and perishables logistics industries – and in great numbers: this first Expo in four years is expected to feature 125 exhibitors and attract more than 1,650 flower buyers hailing from 42 countries around the world.

The Show Must Go On

Face it, we are social animals, and no advancements in video or telecommunications technology could ever hope to match the effectiveness of direct human connection –

and the business it generates. So, I am so pleased that we are cued up and ready to immediately and confidently step back into the most impactful arena for human connection in the fresh flower industry.

Communication is what brings people together in our business and paves the way for future success. I look forward to connecting with you soon.

TCS: Time Critical Solutions, Your “Hand-Carry” Resource for Fast Shipping by Air

In evaluating shipping challenges in 2022 including the ebb and flow of the supply chain, PrimeAir is constantly evaluating how to assist its customers in doing business more efficiently. That’s why I am excited to share with you that we have launched a new onboard courier service – a ‘hand-carry’ resource – to assist local freight forwarders in Colombia and Ecuador.

This premium business service will help freight forwarders get their time-critical shipments where they need to go quickly and with a personal touch – quite literally. While this onboard courier (OBC) service is a commonly used option in Europe and the U.S., it’s a fairly new concept for some small and mid-sized freight forwarders in other parts of the globe including many regions of South America.

What’s making this possible is an agreement we entered earlier this year with Time Critical Solutions Worldwide (TSC Worldwide), a privately owned, independent Dutch company, based at Amsterdam’s Schiphol Airport. So, we are now offering freight forwarders the onboard courier or “hand carry” services to/from Colombia and Ecuador.

Typically, automotive, transportation, pharmaceutical, oil, and manufacturing businesses may – from time to time – face a broken machine that will cause major production delays at a very high cost. Getting the right spare part to where it needs to go is critical.

PrimeAir, which can now tap into “ready to go” couriers in the U.S., the Netherlands, China, and elsewhere, expects the hand-carry option to be useful for transporting all kinds of spare parts, medical samples and other items into and out of both Colombia and Ecuador.

It doesn’t matter if the final client is an importer or exporter, the onboard courier service will solve the problem in the fastest way possible. It’s important to look at the “big picture” when considering the typically higher cost of the hand-carry service, versus normal shipping options.

Bottom line? We believe this new onboard courier service may be the most cost-effective option for freight forwarders to suggest to their clients in certain circumstances. For example, when the spare part being shipped is desperately needed to fix manufacturing machinery, the time saved in the end – by getting production back up more quickly – will more than make up for the onboard courier service price.

Or, when an airplane is parked on the ground day after day because it needs repairs, that’s a financial drain too. It’s not always about shipping an entire engine – sometimes, it’s about just one specific small component that can fit inside a suitcase, to travel speedily with a logistics courier service, thus getting the plane back in the air quicker.

At times, the decision to use a hand-carry service is also about more than cost. It’s about the value of human life. In a medical setting, if a highly sophisticated MRI unit goes down because it needs a key component replacement, that could impede a prompt life-saving medical diagnosis. Quicker transport via an onboard courier service could get the MRI back in service to help save lives.

In general, with the new service, PrimeAir – using TSC Worldwide’s courier – accepts carry-on, checked in and excess baggage including DGR (dangerous goods) and temperature-controlled items in accordance with airline guidelines.

Our PrimeAir team on the ground is always available to talk with any freight forwarders about this new logistics courier service and how it could help your business. In essence, PrimeAir is TCS Worldwide’s agent on the ground in Ecuador and Colombia, with a liaison office in Guayaquil, Ecuador.

Again, the goal, is to provide more options for freight forwarders – helping them to serve their clients during the ebb and flow of 2022 and beyond. For more information or to set up a shipment, contact us via email at ecuador@tcs-worldwide.com or colombia@tcs-worldwide.com.

Roger Paredes

CEO Prime Group

It’s July! Celebrate and Have a Little Fun!

July awaits with national holidays, a chance to look back historically and reasons to celebrate. 

Navigating through 2022, we’ve reached July, the year’s mid-point. The month is certainly symbolic for several cultures as a point of celebration. Prime Group is headquartered in Miami, where July 4th is celebrated as a national holiday. It signifies the important day back in 1776 when 14 American colonies signed their “Declaration of Independence” from foreign rule. So, let me be the first to wish all our employees, partners, and clients in the U.S. “Happy Fourth of July” as they celebrate with fireworks, parades, and concerts.

Also celebrating this July are many of our friends, employees, and clients around the world, such as those in Canada and France. Canada Day on July 1 symbolizes the anniversary that started Canadian confederation in 1867; while France’s “La Fete Nationale” or Bastille Day on July 14, commemorates the storming of that Paris fortress and the unity of the French people in 1790. Around the globe, other nations also celebrate anniversaries this summer and we send our best thoughts to them.

Hail Caesar

Wondering how July got its name? That’s an interesting tale. Let’s “rewind” our thoughts back more than 2,000 years to ancient Rome. Within the lunar-based Roman calendar, July didn’t exist. Rather, it was called “Quintilis,” Latin for “fifth month.” Why fifth and not seventh? That’s because the old Roman calendar counted only 10 months (not two winter months), so the month didn’t fall at the same time of the year as it does today. March was the year’s first month. Let’s just say that calendar was confusing.

Fortunately, Julius Caesar, the Roman emperor, reformed it – taking inspiration from the ancient Egyptians and switching to a solar-based system that tracked the time needed for Earth to revolve around the sun. And so created was a calendar of 365.25 days. An extra day was added in February every four years to make up for that extra quarter day. After the two winter months were added in, Quintilis became the seventh month – positioned mid-year.

Then in 44 BC, after Caesar’s death, Rome changed the month of Quintilis to Julius (or July) in honor of the late ruler’s birth month. The new calendar was appropriately named the Julian Calendar. It was used until the late 16th century when the Gregorian Calendar emerged. But today, thanks to the Romans, July remains firmly rooted mid-year.

Dog Days of Summer

Weatherwise, our employees often see July as a month of extremes. For those in the southern hemisphere, July falls in winter; while for Europe, much of Asia, and North America, we have extreme summer heat and humidity. It’s often, as the Romans would say, “the dog days of summer.” So, I’d like to personally thank all our employees, partners, and clients for their dedicated work during July’s most challenging weather days, whether hot or cold.

Relax, Refresh, Reconnect

On a personal level, though, July brings a great opportunity for everyone to relax, refresh, and reconnect with friends and family. If you have a sweet tooth, perhaps ask friends over to share treats during July’s National Ice Cream Month, Chocolate Day in July, or Pecan Pie Day on July 12.

In addition, July is National Hot Dog Month so it’s the perfect timing for a backyard party. If you’re seeking to put on a fancier soiree, consider National Caviar Day on July 18. Also, for those with a health bent, July is National Watermelon Month and National Blueberry Month, plus Fresh Spinach Day arrives July 16, and World Tofu Day is July 26.

Frankly, I’m amazed at July’s array of fun or quirky celebratory days. Just pick your passion and host a get-together. National Country Music Day is July 4, Video Games Day arrives July 8, Embrace Your Geekness Day is July 13, World Emoji Day is July 17, and National Lipstick Day is July 29. Other days honor relatives or pay tribute to house plants, cowboys, lollipops, sharks, ugly trucks and alas, even snakes.

So, heading into July, let’s take stock of the month, appreciate its historic context – and remember to celebrate and have a little fun. Most of all, have a safe summer!

Roger Paredes

CEO Prime Group

Happy Mother’s Day Proudly Delivering the Flowers and Plants that Honor our Moms

With an estimated $2.6 billion spent in 2021 alone, Mother’s Day in the U.S. absolutely “rules” as the top occasion each year for floral spending here. In fact, the volume of gifts of fresh flowers and plants purchased for Mother’s Day even exceeds what’s spent on floral and fresh plant purchases for Valentine’s Day.

This year, Mother’s Day in the U.S. will be celebrated on Sunday, May 8. It’s certainly a fabulous way for spouses to honor their wives who are moms, and for grateful sons and daughters to say thanks to their moms, grandmothers, and great grandmas.

Personally, I also believe it’s a wonderful opportunity to recognize “other moms” – special women who may have influenced our lives in positive, supportive ways. So, this Mother’s Day, why not honor a favorite mentor who’s also a mom or perhaps a special family friend, mother-in-law, teacher, parent’s spouse, or other special person.


Saying it with Flowers

 Everyone knows that flowers are a perfect way to show love and appreciation – certainly all our busy customers do! Research gleaned from the Society of American Florists’ website shows that 65 percent of Americans “feel special” when receiving flowers. In addition, 60 percent believe a gift of flowers has a special meaning unlike any other gift, and 77 percent perceive those who give flowers to be “thoughtful.”

Most notably, 92 percent of women say the best reason to receive flowers is “just because.” In addition, it’s just as good to give as to receive, as 80 percent of Americans say receiving flowers makes them feel happy, while 88 percent say the act of giving flowers makes them happy.


Expressing My Appreciation

 What all this means to those of us supporting the fresh-cut flower industry, including the employees of the Prime Group of companies, is that it is one of our busiest times of year. I’m deeply appreciative of all our skilled, professional logistics and perishables experts for their care in handling the entire perishables shipping and transport process for our customers – forwarders, retailers, wholesalers, and the like.

Their important role in this highly specialized cold supply chain starts with arranging for the bulk fresh-cut flower shipments to be picked up by refrigerated trucks from producers in Ecuador and Colombia and swiftly transporting the blooms and plants all the way from the airport of export to U.S. markets, coast to coast. There are myriad steps in between, as you might imagine, but suffice to say our Prime Group people know precisely what they’re doing – as we’ve been in the fresh-flower and perishables business for more than 20 years. We also transfer many flowers into and out of at Amsterdam, our major European gateway for floral shipments and other commodities. So we’ve pretty much got the world covered.

Business aside, though, I’d like to wish all our valued customers and employees a wonderful Mother’s Day. And if you’re a mom, thank you for all you do, day in and day out. You inspire, you motivate, you bring out the best in us – and help mold the next great generation.

Wishing my own mom and yours too, a very “Happy Mother’s Day.”


~ Roger Paredes, CEO