Prime Fresh Handling positioning for post-virus success

Once the economy “turns back on,” only the most resilient players in the shipping industry will be able to quickly return to the same level of service work they have always done. And in some cases, come out of the pandemic even stronger. Chief among them, the Prime Group of Companies.

Early on, this Miami-based global logistic conglomerate demonstrated a keen ability to pivot and re-position in response to the upending of the market due to COVID-19.

This was due in great part to an aggressive reinforcement of sales and marketing efforts that was already well underway in 2019.

At Prime Fresh Handling (PFH), the division that provides logistics and services supporting the safe and fresh delivery of perishables, one successful plan for survival – and success – has been expansion of the company’s commercial presence on the U.S. West Coast.

This strategy included the addition of Margarita Duron to the PFH team. As the division’s new sales executive she will lead commercial initiatives out of the company’s Los Angeles office. Duron brings more than 20 years of experience in freight-forwarding, most recently with one of the largest forwarders in the region, specializing in fresh and frozen commodities.

A Perfect Fit
According to Cristina Moscoso, PFH Commercial Manager in Los Angeles, “We knew we wanted a sales executive with extensive knowledge of the produce market and ‘Maggie’ fit the exact profile. Fortunately for us, she was able to join us after a long stint with one of our top competitors in this market.”

Already making great strides in the region’s seafood market – having just signed on with a major importer of salmon – PFH was ripe and ready to make a foray into the area’s lucrative produce market.

Berry Successful
“Already, Maggie has made big advances for us in this niche market,” Moscoso said, noting how news of Duron’s appointment has stirred a new interest in PFH among several notable berry importers. “They know of her reputation and are eager to start working with her now that she’s with Prime Fresh Handling.”

Duron is also targeting local and regional contacts in the pharmaceuticals industry, yet another emerging market for PFH on the West Coast – and all part of the effort that will allow the company to swiftly return to – and exceed – pre-coronavirus service levels.

About Prime Fresh Handling
Prime Fresh Handling strives to be a strategic ally for its clients by managing their logistics needs – from start to finish – and achieving safe and fresh delivery of perishable goods to the final destination.

PFH warehouses and handling facilities are located in Miami, Los Angeles, and New York, as well as Bogota, Quito, and Amsterdam. Each station offers a complete menu of logistics services, from crating and packaging, and cold storage and inventory services, to document processing and customs clearance.

PFH is one of four separate divisions of the Prime Group of companies, including PrimeAir, Prime Logistics, and Prime Fresh Products. For information, visit

Prime Fresh Handling’s West Coast sales and services office is located at 5250 West 102 Street, Los Angeles, CA, 90045. For information, contact PFH Commercial Manager Cristina Moscoso at 323-328-8650, or via email at

In Related News
In light of the company’s continued growth in pharmaceutical shipping and several other commercial product lines, Sales Manager Yulieth Onofre also recently joined to the Prime Logistics team. With more than 20 years of experience in the industry, including serving with multiple ocean carriers, Onofre focuses on commercial efforts on the freight forwarding side of the company’s client portfolio.