Take heart, take care, and stay well

In an effort to be as transparent as possible during these most difficult of times, I’d like to share my thoughts on recent events, and the aftermath that is proving to be heartbreaking for so many, and filling us all with conflict.

It goes without saying that what we witnessed in Minneapolis on video has affected us all deeply.

Firstly, it’s incumbent upon me to say that the Prime Group family counts as a core value the condemnation of injustice and discrimination, and we are united in fighting inequality.

We acknowledge and are in solidarity with the peaceful protesters in the United States, and around the world. And we support local and national organizations that are standing up to social injustice.

In the face of senseless loss, it often seems impossible to find the words to express such deep pain, frustration, and sorrow – but these words I know I must share with you now: Please take heart, take care of each other, and stay well. We will overcome – together.

Emirates SkyCargo Route Network June 1st

PrimeAir takes pride in working with Emirates SkyCargo, a world-class cargo airline serving Quito with flights around the globe via Passenger Freight (PF) aircraft and Main-Deck Full Freighters (FF). Get a detailed look at the newest update to Emirates SkyCargo’s worldwide network map.

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Prime Fresh Handling is Ripe for Success in Post-COVID World

Once the economy fully “turns back on,” the most resilient players in the shipping industry will be able to quickly return to the same level of work they have always done – and in some cases, come out of the pandemic even stronger. Chief among them is the Prime Group of Companies.

Early on, this Miami-based global logistic conglomerate demonstrated a keen ability to regauge and pivot in response to the upending of world  markets caused by COVID-19.

This is due in great part to their long history of being able to quickly adapt to changes in the volatile shipping business. But also because of an aggressive reinforcement of its sales and marketing efforts that were already well underway.

Certainly one of the Group’s fastest growing divisions, Prime Fresh Handling (PFH) has a successful plan for survival – and success – that includes expansion of their commercial presence on the U.S. West Coast. PFH specializes in providing logistics and services supporting the growing international perishables market.

This strategy included the addition of Margarita Duron to the PFH team. As the division’s new sales executive she will lead commercial initiatives out of the company’s Los Angeles office. Duron brings more than 20 years of experience in freight-forwarding, most recently with one of the largest forwarders in the region, specializing in fresh and frozen commodities.

A Perfect Fit
“We knew we wanted a sales executive with extensive knowledge of the produce market out here and ‘Maggie’ was the exact fit,” says Cristina Moscoso, PFH Commercial Manager in Los Angeles. “Fortunately for us, she was able to join our team now, after a long stint with one of our top competitors in this market.”

Already making great strides into the region’s seafood market – having just signed on with a major importer of salmon – PFH is now ripe and ready to make a foray into the area’s lucrative produce market.

Berry Successful
“Already, Maggie has made big advances for us in this niche market,” Moscoso said, noting how news of Duron’s appointment has stirred a new interest in PFH among several notable berry importers. “They know of her reputation and are eager to start working with her now that she’s with Prime Fresh Handling.”

Duron is also targeting local and regional contacts in the pharmaceuticals industry, yet another emerging specialty market for PFH on the West Coast. It’s all part of a well-planned the effort that will allow the company to swiftly return to – and exceed – pre-coronavirus service levels.

About Prime Fresh Handling
Prime Fresh Handling strives to be a strategic ally for its clients by managing wide ranging logistics needs – from start to finish – and achieving safe and fresh delivery of perishable goods to the final destination.

PFH warehouses and handling facilities are located in Miami, Los Angeles, and New York, as well as Bogota, Quito, and Amsterdam. Each station offers a complete menu of logistics services, from crating and packaging, and cold storage and inventory services, to document processing and customs clearance.

PFH is one of four separate divisions of the Prime Group of companies, including PrimeAir, Prime Logistics, and Prime Fresh Products. For information, visit www.prime-fresh.com

Prime Fresh Handling’s West Coast sales and services office is located at 5250 West 102 Street, Los Angeles, CA, 90045. For information, contact PFH Commercial Manager Cristina Moscoso at 323-328-8650, or via email at Cristina.Moscoso@primeair.aero.

In Related News
In light of the company’s continued growth into serving the pharmaceuticals and medical supplies industry, as well as numerous other commercial product lines, Sales Manager Yulieth Onofre recently joined to the Prime Logistics team. With more than 20 years of experience, including serving with multiple ocean carriers, Onofre focuses on commercial efforts on the freight forwarding side of the company’s client portfolio.

Route Network Update Puts Quito on the Map

A new route-network update published by Emirates SkyCargo prominently places Quito on the map!  No surprise since the carrier’s dedicated fleet of B777-300ER Passenger Freighters played such a significant and relieving role in March 2020 right when the seasonal demand of fresh-cut flowers for Mother’s Day was kicking in – and producers desperately needed to get their time-sensitive product to market!

At PrimeAir, we take pride in being associated with Emirates SkyCargo, a world-class cargo airline that continues to show great initiative with new and unique services — such as this “new-found” capacity from Ecuador. For details, check out Emirates SkyCargo’s recently updated worldwide route network.

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Prime Logistics is Charting a Course to Deliver Capacity

With a finite number of air freighters in existence across the world, and very little belly space to be had, the industry is busy trying to deliver on ways to boost capacity. With the demand for shipment of medical supplies and pharmaceuticals so high right now, any and all options are on the table.

One of those options is through the use of charter aircraft operations – expertly executed by Prime Logistics. With its global hub in Miami, this highly reputable firm has contacts in the air and on the ground ready to meet the pressing needs of pharmaceutical giants, government entities, and relief organizations that need air transport support – right now.

What makes Prime Logistics stand out is its time-tested relationships with many of the major international cargo carriers, as their trusted General Sales Agent (GSA) at airports all across the world. With its know-how, expertise, and 24/7 availability, Prime Logistics is stepping up now more than ever to provide top-tier charter ops solutions.

“We know just about all the main freighter airlines in the world,” says Roger Paredes, CEO of parent company Prime Group. “Couple that with our vast understand of the charter business and our signature fast-and-now service, we are working nonstop to keep up with the demand for charter services – and succeeding quite well in doing so.”

Prime Logistics cut its teeth in the charter business by managing cargo charters for the demanding fresh-flower industry in Europe and South America. Over the years, they been able to parlay their vast knowledge of shipping time-sensitive perishables into serving other major industries –most recently, the pharmaceuticals and medical industry.

“What’s needed most to succeed in the charter businesses is obviously a basic shipping know-how, but the ability to do it a fast, efficient, and cost-effectively,” he said.

Key Word is ‘Cost’
With prices for some recent charters from Asia commanding top dollar, cost is one of the biggest considerations when booking a charter. That’s why it takes knowledge of how to manage such an operation in the most efficient way possible.

With factory closures and bottlenecks at many warehouses and airports in Asia the initial cause for the precipitous drop in cargo traffic on the Asia-North America, the stage was set for airfreight rates to shoot through the roof. Add to that the enormous loss of wide-body belly capacity when thousands of passenger airline flights were quickly cancelled around the world.

This left charters as the only viable source for much-needed capacity – until just recently when passenger carriers started operating cargo-only passenger flights, such as Emirates SkyCargo’s newly launched Passenger Freighter (PF) service.

While manufacturing has started to come back and demand for Personal Protective Equipment (PPE) is increasing all over the world this only means capacity will remain severely constrained for the foreseeable future.

Time is Money
Never before has the well used maxim, “time is money,” been so true. But Prime Logistics knows how to pull the stops out when it comes to maximizing efficiency.

When a customer requests a charter to carry their shipment from point A to B, Prime Logistics is already attuned to the available levels of services at origin and destination, knows how to best manage the paper work, and has a firm grasp on breakdown and expediting for the customer at the destination.

“It’s obviously not just about securing a charter plane – you’ve got to have real-world expertise, and big-world ability to custom create a smart solution that shortens the process, cuts transfer times, and quickly resolves complications along the way,” says Paredes.

To sum it all up in one sentence, Paredes simply says, “Call us, because we know what we’re doing.”

That was easy!

Prime Logistics is a division of the Prime Group, a Miami-based air cargo and international logistics conglomerate founded in 2001. For information in the U.S., call 305-592-2044. Also visit www.primelogisticsgroup.com.

The Inside Story on Staying Inside

“How are you doing?”

Remember when we used this line as a simple pleasantry to get a conversation started – never really expecting a response. Well, we still say it these days, but we genuinely mean it!

It’s a small but telling example of how so many things have changed in the age of the coronavirus.

One of the biggest changes is not so much how we are conducting business, but where. Right now I am writing these words at my dining room table. Earlier, I “clocked in” at my home office down the hall. And perhaps later on, I’ll pick up and move over to the kitchen island to check my email.

Working from home is not a new concept, but working from home everyday is. And although we were forced to do so to remain safe – and operational – I am not so disappointed to be realizing the everyday benefits of being here.

Number one is commute time. I used to spend hours a week traversing the highways of Miami back and forth, home to work, and out to lunch and back. Now I am at “the office” each morning in 10 seconds flat. And lunch is, well, right over there on the kitchen counter – a few seconds away by foot!

Notice I didn’t say, a few seconds away barefoot. Because while some folks might be doing that, I do wear socks, and a business shirt and slacks so I’m always ready for the next Zoom call. Which brings me to my dry cleaning bill, or rather I should say the lack thereof – and my non-existent gas and mileage expenses, as well …

At-home working brings a whole host of noteworthy cost benefits, some bigger than others, of course. Seriously though, with all this newfound time and built-in efficiencies achieved while working remotely, I’ve been able to check off a lot of the administrative items I’ve wanted to get to over years.

With none of the tedious office distractions to get in the way, I am also taking a serious look at some smart new back-office initiatives that could allow the overall Prime Group team to deliver more value to our customers over the long-term.

I am also busy brushing the dust off several to-do lists outlining possible new marketing initiatives and business growth. In the past, for instance, we only dabbled with the idea of promoting our air-cargo charter abilities. Now, rather than being solely focused on the day-to-day, I am leading the charge at accelerating expansion into this market. And it’s already paying off in the form of an all-new series of high-visibility messaging via social media and other targeted-marketing platforms.

Then there’s our sudden increased reliance on Teams, Zoom, Skype, and the like. Few examples of how COVID-19 has forced us to change the fundamental ways we work is the widespread use of video conferencing. Since instituting a company-wide ban on business travel in early March, meetings via video has become the ultimate solution to connect with our remote workers and customers. Sure it takes away many of the benefits of direct contact with sales prospects and customers – but we’ll live with that!

Have I got more time to think these things through and envision new ideas? Absolutely. Am I am appreciative of the opportunity to sharpen my focus on the health and future success of our business. Yes.

But at the same time, please know that I am also deeply concerned with the health and well being of our customers, employees, their families and friends during this time of turmoil.

So when anyone with the Prime Group asks “How are you doing,” we’re not just happy to hear your voice, we truly want to know.

We’re here, we care, and we wish you good health.

Capacity Opens for Flowers with introduction of Emirates SkyCargo Passenger Freighters

It is relieving for many in the industry to see the enormous boost in capacity that Emirates SkyCargo is bringing to the air-cargo market, with a fleet of B777-300ER Passenger Freighters (PF).

This move comes at an especially crucial time, due to the current burst in worldwide consumer demand for fresh-cut flowers for Mother’s Day – and an understandable eagerness throughout the flower-producing regions to be able to get their product to market.

There is no question that vital health and medical supplies must get to where they are needed, and there has been a doubling of demand for pharmaceutical shipments that are critical to COVID-19 crisis.

Air cargo carriers worldwide have been grappling with high demand since freight capacity started to nosedive in February. In fact, by March, IATA reported that freight capacity had fallen nearly 23 percent as a result of belly cargo space in passenger airlines being pulled from the market due to flight cancellations.

With such insufficient capacity, this innovative move by Emirates SkyCargo is helping in the short-term by adding capacity to cargo market with passenger aircraft that would otherwise be sitting idle.

Using dedicated passenger B777-300ERs for cargo only, they are able to cater to the humanitarian response, as well as help with the wider range of existing logistics needs worldwide.

PrimeAir is grateful to be able offer this “new-found” capacity to its customers in the flower industry. The arrival of the very first PF flight deployed by Emirates SkyCargo into Quito was a very assuring sight to see, indeed.

We are also proud to be associated with Emirates SkyCargo, a world-class cargo airline that has shown real initiative by introducing this unique service – and right on time!

Prime Logistics is ready when you are

As the world works together to fight the spread of the coronavirus, Prime Logistics is stepping up to do its part, by providing expert logistics services to customers who need immediately delivery of essential goods to the most affected countries.

Because timing is everything during this crucial period, and there is no room for error, the company has staff and representatives positioned and ready in key locations around the globe – right now.

To make the world aware of Prime Logistics’ availability and expertise, they are sharing this important message via direct outreach to government agencies, public and private interests, and freight forwarders around the world.

Standing by, 24/7, their highly-capable team of movement managers has the necessary expertise to work with most major industry types. From pharmaceutical companies and makers of hospital equipment, to electronics and heavy equipment manufacturers – and of course, distributors of time-sensitive perishables – Prime Logistics has the know how.

They are widely respected for their skills in custom creating smart logistics solutions that shorten the process, cut transfer times, and quickly resolve complications that arise along the way.

Prime Logistics is a division of Prime Group, a Miami-based air cargo and international logistics conglomerate founded in 2001.

With hundreds of contacts around the globe, Prime Logistics reps are skilled at finding competitive rates and ample space via air and ocean shipment to virtually any destination.

Cargo handled/services provided worldwide by Prime Logistics include:

  • Pharma
  • Medical Supplies
  • AOG
  • Perishables
  • Hazardous Material
  • Project Cargos
  • Time-Sensitive Cargo
  • Live Animal
  • Human Remain
  • Military Cargo
  • Pick up
  • Delivery
  • Customs
  • Crating
  • Warehousing
  • Pre-Cooling
  • Valuable Cargo

Big or small – whether it’s one box or multiple pallets, customers team up with Prime Logistics to avoid the need to juggle multiple service providers all over the world.

For information, call 305-592-2044 or visit www.primelogisticsgroup.com.

Home sweet home – with a bag of Tostones!

If you’re stuck at home right now with a bag of Tostones, you’re not alone.

As the nation struggles due to the spread of the Coronavirus, many companies, including Prime Fresh Products, have dispatched staff to work remotely at home.

While this may present whole new set of “workplace” challenges, the employees here are as committed as ever to being responsive to customers, especially to retailers of Prime Planet Tostones. Because they’re really taking off these days.

It appears homebound consumers are looking for a healthier chip while working or watching the kids all day – and they are finding Tostones irresistible.

With orders for all four varieties on the rise, one might say we are doing our part to help people snack their way through this crisis.

“We have seen an increase of more than 40 percent in orders for April,” says Marie Gonzalez who heads up business development for Prime Fresh Products and the Prime Planet brand.

“This may be due in part to a big spring promotion, and the introduction of our Tostones in Puerto Rico and Orlando, but it is also clear that this COVID-19 situation has nudged end costumers who desire a really good healthy snack.”

Historically, during emergency situations such as hurricanes and major snowstorms, there is a precipitous increase in demand for cookies, basic chips, and other salty snacks due the families remaining at home.

But because consumers are being more health conscious these days, they are looking for alternative, better-for-you snacks. Add to that the fact that Americans are increasingly more multicultural, so they also are open to trying new products.

“Clearly the big selling point is its appeal as an all-natural product,” Gonzalez added. “Not to mention the overall quality and flavor of our crunchier chips when compared among competitors.”

She says the other standout is the wide range of flavors available, with the sweet chili variety being the latest to be introduced. This delicious chip serves to complement the existing lineup of popular flavors that includes Habanero, Lime, and the Original chip.

One last point is that at a time when many people are staying at home and self-isolating, they are looking for products that not only taste great, but also have a long shelf life.

About Prime Fresh Products
Founded in 2016 PFP finds the finest food products from around the world and then import, distributes, and transports them on to the shelf in the U.S. Prime Planet is a brand of PFP that that focuses on the production of ready to eat green plantain chips, called Tostones, for the retail and wholesale industry.

PFP is a division of Prime Group Holdings, located at 1301 NW 84th Ave. Suite 127, Miami, FL 33126 USA. For information, visit www.primefreshproducts.com or contact Marie Gonzalez at 305-592-2044 or via email at bdm@primefreshproducts.com.

Stop Being Afraid of What Could Go Wrong And Think of What Could Go Right

Right before our eyes, the outbreak of the coronavirus COVID-19 is changing the world as we know it – and along with it, the cargo and logistics industry.

As the coronavirus continues to be profoundly disruptive to the global supply chain, few companies have been able to escape its devastating impact, and many may not survive.

Prime Group will not be among them.

On Course
Long before anyone had ever heard of COVID-19, Prime Group had already charted a course of successful diversification. So although our core business of shipping fresh cut flowers is taking a big hit right now, we’ve been able to trim our sails and swiftly move into supporting the logistics needs of myriad other specialized industries.

And right on time.

As long-time experts in handling perishables, fortunately we’ve been able to stay busy helping to meet the worldwide demand for fresh fruit, vegetables, and fish. After all, people still need access to food supply.

And not to make light, they also have to snack while at home all day self-isolating. So our product line of Tostones is coming in quite handy for that.

But more than anything, because of our agility as a company and our well established ability in handling highly specialized pharmaceuticals and other commodities related to the medical field, this is where we are now putting great emphasis.

Doing Our Part
I know I speak for the entire Prime Group team, when I say we are very proud to be able to play this important role in helping countries across the world get access to the essential goods they need right now.

This pandemic doesn’t look quite like anything we’ve seen in our lifetime. Trying to plan or make predictions in a time of such uncertainty is really hard.

But what I do know is, as the COVID-19 situation continues to evolve, the people of Prime Group will continue to be there for you, our customers.

Protecting Our Team
In order to maintain the highest levels of service while protecting the health of our team, many of our employees are currently working remotely. A small staff remains in the office, where there is restricted access for all non-essential employees and visitors. Also, as our warehouses are still receiving and dispatching as normal, rest assured, we are in accordance with local health mandates and advisories.

The dedication exhibited by our team, many of whom are also facing immense personal challenges at this difficult time, has been truly remarkable.

I am confident will we make it through this trying time and come out on the other side stronger, healthier, and more resilient than ever.

I believe it was Tony Robbins who once said, “Stop being afraid of what could go wrong, and think of what could go right.” So, please stay calm, think positively, and be healthy my friends.