Stay informed, think global, act local

Every day, PrimeAir keeps close track of the trends and rapid changes now facing the air logistics services industry. This allows us to analyze, anticipate, and mobilize on behalf of our customers – and to ensure they get the best possible service.

One way we stay on top of our game is by constantly monitoring what’s being reported by the biggest and most reliable sources for trade news worldwide.

So here’s the inside scoop on how you, too, can get fast access to some of the same breaking news and info we rely on – it’s right here on the PrimeAir website

So join us as we kick-start your morning and help prep you for the rest of your workday by visiting our scrolling news ticker. Stick with us and stay in the know.

About PrimeAir

PrimeAir is a Miami-based global service that combines extensive experience with local knowledge to ensure the best in cargo services, operations, handling, and accounting easy and reliable for airlines working across the globe.

Since 2001, PrimeAir has been providing the Generals Sales & Service Agent (GSSA) services to the biggest players in the air cargo industry – like Atlas Air and Emirates SkyCargo, just to name a few.

PrimeAir also benefits from being part of the Prime Group, a network of coordinated cargo and logistics specialists with offices and representatives worldwide.

For information about the entire family of Prime Group companies, visit www.primegroup.aero.

HQ Move Signifies New Place on Global Stage

When the Prime Group moved to its new headquarters complex in 2019, we said goodbye to our former place in the landscape of shipping companies just west of MIA – to land a much more promising position on the map.

In making the move, we made a significant investment in what we want to convey about the vision, business strategy, values, customer service, and the environment where the Prime Group of companies operate.

Granted, our new home office and expanded warehouse component in Doral, Fla., is still within proximity to Miami International Airport – which is of key importance to the historic core of our operation as a worldwide air cargo logistics firm.

But as the Prime Group becomes more widely recognized as a sophisticated global player with diverse services and products, we needed a corporate base of operations that signals we are right-placed for continued growth and expansion of our worldwide brand.

Simply stated, we want our headquarters to represent what the company is going to achieve.

A Big Move

Choosing a new location is an extremely important decision for any business. The workspace needs to capture the essence of your brand personality and identity – the emotional connections that customers have with your business and how its competitors perceive you.

In the global logistics business, with customers scattered across the world, the reality is, the vast majority of our clients may never step foot in our Doral offices.

But for those who do, we want to present them with a space that not only represents us well, but affirms they made the right decision in working with the Prime Group. How they are greeted, what technology they see us using, and where we are located, are all strong indicators of what our business stands for and how successful it is.

Internally, the new office environment communicates to our employees the way we want our business to operate. By choosing this workplace, we have created comfortable and collaborative environment where productivity is key.


None of which is to suggest this shift was easy – it wasn’t. At times, the lengthy process of moving and settling in threatened to disrupt daily operations. Nonetheless, staff remained patient and focused on the task at hand – like the professionals they are. For that I am grateful and thank each and every one of them.

We took the time to do it the right way – after all, that’s what we. So please come by for a visit soon, to see what we mean when we say, “the difference is in the details.”

Emirates SkyCargo Route Network June 18th

PrimeAir takes pride in working with Emirates SkyCargo, a world-class cargo airline serving Quito with flights around the globe via Passenger Freight (PF) aircraft and Main-Deck Full Freighters (FF). Get a detailed look at the latest update to Emirates SkyCargo’s expansive worldwide network map.

Click to view full image:

 

Prime Group advances digital logistics capabilities with Salesforce

As a global logistics leader, The Prime Group has arrived at a point in its evolution where advanced automation is needed to integrate marketing tactics, determine how efficiently marketing tactics and sales teams work, quantify the level of service customers receive and ultimately hold itself accountable for business growth objectives while maintaining customer focus. For this reason, Prime Group is now deploying Salesforce – creating more effective customer-focused marketing initiatives and increasing sales capabilities.

Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Salesforce’s cloud-based technologies are built to integrate data from the siloed parts of a company that interact with customers, and by giving teams a shared view, help improve response rates and revenues from marketing efforts, including advertising and social media.

To maximize customer support at scale, Prime Group will now leverage improved efficiency and effectiveness at each stage of the sales process – from setting strategy and implementing initiatives to taking action and measuring results. With a goal of improving customer communications and increasing new business opportunities, the custom-designed implementation for Prime Group began June 1.

“Today, we are stepping in a new direction by investing in a major technology upgrade, data-driven sales and marketing, and aggressive prospecting. This will position us extremely well for success in the pandemic period and well beyond,” said Roger Paredes, CEO of Miami-based Prime Group.

“Prime Group is on the cusp of something exciting,” Paredes continued. “At a time when logistics companies worldwide are struggling to get traction due to COVID-19, we’re already moving ahead by reaching outside the box to yield new types of partnerships and businesses that have not historically been part of the Prime Group portfolio.”

Take heart, take care, and stay well

In an effort to be as transparent as possible during these most difficult of times, I’d like to share my thoughts on recent events, and the aftermath that is proving to be heartbreaking for so many, and filling us all with conflict.

It goes without saying that what we witnessed in Minneapolis on video has affected us all deeply.

Firstly, it’s incumbent upon me to say that the Prime Group family counts as a core value the condemnation of injustice and discrimination, and we are united in fighting inequality.

We acknowledge and are in solidarity with the peaceful protesters in the United States, and around the world. And we support local and national organizations that are standing up to social injustice.

In the face of senseless loss, it often seems impossible to find the words to express such deep pain, frustration, and sorrow – but these words I know I must share with you now: Please take heart, take care of each other, and stay well. We will overcome – together.

Prime Fresh Handling is Ripe for Success in Post-COVID World

Once the economy fully “turns back on,” the most resilient players in the shipping industry will be able to quickly return to the same level of work they have always done – and in some cases, come out of the pandemic even stronger. Chief among them is the Prime Group of Companies.

Early on, this Miami-based global logistic conglomerate demonstrated a keen ability to regauge and pivot in response to the upending of world  markets caused by COVID-19.

This is due in great part to their long history of being able to quickly adapt to changes in the volatile shipping business. But also because of an aggressive reinforcement of its sales and marketing efforts that were already well underway.

Certainly one of the Group’s fastest growing divisions, Prime Fresh Handling (PFH) has a successful plan for survival – and success – that includes expansion of their commercial presence on the U.S. West Coast. PFH specializes in providing logistics and services supporting the growing international perishables market.

This strategy included the addition of Margarita Duron to the PFH team. As the division’s new sales executive she will lead commercial initiatives out of the company’s Los Angeles office. Duron brings more than 20 years of experience in freight-forwarding, most recently with one of the largest forwarders in the region, specializing in fresh and frozen commodities.

A Perfect Fit
“We knew we wanted a sales executive with extensive knowledge of the produce market out here and ‘Maggie’ was the exact fit,” says Cristina Moscoso, PFH Commercial Manager in Los Angeles. “Fortunately for us, she was able to join our team now, after a long stint with one of our top competitors in this market.”

Already making great strides into the region’s seafood market – having just signed on with a major importer of salmon – PFH is now ripe and ready to make a foray into the area’s lucrative produce market.

Berry Successful
“Already, Maggie has made big advances for us in this niche market,” Moscoso said, noting how news of Duron’s appointment has stirred a new interest in PFH among several notable berry importers. “They know of her reputation and are eager to start working with her now that she’s with Prime Fresh Handling.”

Duron is also targeting local and regional contacts in the pharmaceuticals industry, yet another emerging specialty market for PFH on the West Coast. It’s all part of a well-planned the effort that will allow the company to swiftly return to – and exceed – pre-coronavirus service levels.

About Prime Fresh Handling
Prime Fresh Handling strives to be a strategic ally for its clients by managing wide ranging logistics needs – from start to finish – and achieving safe and fresh delivery of perishable goods to the final destination.

PFH warehouses and handling facilities are located in Miami, Los Angeles, and New York, as well as Bogota, Quito, and Amsterdam. Each station offers a complete menu of logistics services, from crating and packaging, and cold storage and inventory services, to document processing and customs clearance.

PFH is one of four separate divisions of the Prime Group of companies, including PrimeAir, Prime Logistics, and Prime Fresh Products. For information, visit www.prime-fresh.com

Prime Fresh Handling’s West Coast sales and services office is located at 5250 West 102 Street, Los Angeles, CA, 90045. For information, contact PFH Commercial Manager Cristina Moscoso at 323-328-8650, or via email at Cristina.Moscoso@primeair.aero.

In Related News
In light of the company’s continued growth into serving the pharmaceuticals and medical supplies industry, as well as numerous other commercial product lines, Sales Manager Yulieth Onofre recently joined to the Prime Logistics team. With more than 20 years of experience, including serving with multiple ocean carriers, Onofre focuses on commercial efforts on the freight forwarding side of the company’s client portfolio.

Prime Logistics is Charting a Course to Deliver Capacity

With a finite number of air freighters in existence across the world, and very little belly space to be had, the industry is busy trying to deliver on ways to boost capacity. With the demand for shipment of medical supplies and pharmaceuticals so high right now, any and all options are on the table.

One of those options is through the use of charter aircraft operations – expertly executed by Prime Logistics. With its global hub in Miami, this highly reputable firm has contacts in the air and on the ground ready to meet the pressing needs of pharmaceutical giants, government entities, and relief organizations that need air transport support – right now.

What makes Prime Logistics stand out is its time-tested relationships with many of the major international cargo carriers, as their trusted General Sales Agent (GSA) at airports all across the world. With its know-how, expertise, and 24/7 availability, Prime Logistics is stepping up now more than ever to provide top-tier charter ops solutions.

“We know just about all the main freighter airlines in the world,” says Roger Paredes, CEO of parent company Prime Group. “Couple that with our vast understand of the charter business and our signature fast-and-now service, we are working nonstop to keep up with the demand for charter services – and succeeding quite well in doing so.”

Prime Logistics cut its teeth in the charter business by managing cargo charters for the demanding fresh-flower industry in Europe and South America. Over the years, they been able to parlay their vast knowledge of shipping time-sensitive perishables into serving other major industries –most recently, the pharmaceuticals and medical industry.

“What’s needed most to succeed in the charter businesses is obviously a basic shipping know-how, but the ability to do it a fast, efficient, and cost-effectively,” he said.

Key Word is ‘Cost’
With prices for some recent charters from Asia commanding top dollar, cost is one of the biggest considerations when booking a charter. That’s why it takes knowledge of how to manage such an operation in the most efficient way possible.

With factory closures and bottlenecks at many warehouses and airports in Asia the initial cause for the precipitous drop in cargo traffic on the Asia-North America, the stage was set for airfreight rates to shoot through the roof. Add to that the enormous loss of wide-body belly capacity when thousands of passenger airline flights were quickly cancelled around the world.

This left charters as the only viable source for much-needed capacity – until just recently when passenger carriers started operating cargo-only passenger flights, such as Emirates SkyCargo’s newly launched Passenger Freighter (PF) service.

While manufacturing has started to come back and demand for Personal Protective Equipment (PPE) is increasing all over the world this only means capacity will remain severely constrained for the foreseeable future.

Time is Money
Never before has the well used maxim, “time is money,” been so true. But Prime Logistics knows how to pull the stops out when it comes to maximizing efficiency.

When a customer requests a charter to carry their shipment from point A to B, Prime Logistics is already attuned to the available levels of services at origin and destination, knows how to best manage the paper work, and has a firm grasp on breakdown and expediting for the customer at the destination.

“It’s obviously not just about securing a charter plane – you’ve got to have real-world expertise, and big-world ability to custom create a smart solution that shortens the process, cuts transfer times, and quickly resolves complications along the way,” says Paredes.

To sum it all up in one sentence, Paredes simply says, “Call us, because we know what we’re doing.”

That was easy!

Prime Logistics is a division of the Prime Group, a Miami-based air cargo and international logistics conglomerate founded in 2001. For information in the U.S., call 305-592-2044. Also visit www.primelogisticsgroup.com.

The Inside Story on Staying Inside

“How are you doing?”

Remember when we used this line as a simple pleasantry to get a conversation started – never really expecting a response. Well, we still say it these days, but we genuinely mean it!

It’s a small but telling example of how so many things have changed in the age of the coronavirus.

One of the biggest changes is not so much how we are conducting business, but where. Right now I am writing these words at my dining room table. Earlier, I “clocked in” at my home office down the hall. And perhaps later on, I’ll pick up and move over to the kitchen island to check my email.

Working from home is not a new concept, but working from home everyday is. And although we were forced to do so to remain safe – and operational – I am not so disappointed to be realizing the everyday benefits of being here.

Number one is commute time. I used to spend hours a week traversing the highways of Miami back and forth, home to work, and out to lunch and back. Now I am at “the office” each morning in 10 seconds flat. And lunch is, well, right over there on the kitchen counter – a few seconds away by foot!

Notice I didn’t say, a few seconds away barefoot. Because while some folks might be doing that, I do wear socks, and a business shirt and slacks so I’m always ready for the next Zoom call. Which brings me to my dry cleaning bill, or rather I should say the lack thereof – and my non-existent gas and mileage expenses, as well …

At-home working brings a whole host of noteworthy cost benefits, some bigger than others, of course. Seriously though, with all this newfound time and built-in efficiencies achieved while working remotely, I’ve been able to check off a lot of the administrative items I’ve wanted to get to over years.

With none of the tedious office distractions to get in the way, I am also taking a serious look at some smart new back-office initiatives that could allow the overall Prime Group team to deliver more value to our customers over the long-term.

I am also busy brushing the dust off several to-do lists outlining possible new marketing initiatives and business growth. In the past, for instance, we only dabbled with the idea of promoting our air-cargo charter abilities. Now, rather than being solely focused on the day-to-day, I am leading the charge at accelerating expansion into this market. And it’s already paying off in the form of an all-new series of high-visibility messaging via social media and other targeted-marketing platforms.

Then there’s our sudden increased reliance on Teams, Zoom, Skype, and the like. Few examples of how COVID-19 has forced us to change the fundamental ways we work is the widespread use of video conferencing. Since instituting a company-wide ban on business travel in early March, meetings via video has become the ultimate solution to connect with our remote workers and customers. Sure it takes away many of the benefits of direct contact with sales prospects and customers – but we’ll live with that!

Have I got more time to think these things through and envision new ideas? Absolutely. Am I am appreciative of the opportunity to sharpen my focus on the health and future success of our business. Yes.

But at the same time, please know that I am also deeply concerned with the health and well being of our customers, employees, their families and friends during this time of turmoil.

So when anyone with the Prime Group asks “How are you doing,” we’re not just happy to hear your voice, we truly want to know.

We’re here, we care, and we wish you good health.

Capacity Opens for Flowers with introduction of Emirates SkyCargo Passenger Freighters

It is relieving for many in the industry to see the enormous boost in capacity that Emirates SkyCargo is bringing to the air-cargo market, with a fleet of B777-300ER Passenger Freighters (PF).

This move comes at an especially crucial time, due to the current burst in worldwide consumer demand for fresh-cut flowers for Mother’s Day – and an understandable eagerness throughout the flower-producing regions to be able to get their product to market.

There is no question that vital health and medical supplies must get to where they are needed, and there has been a doubling of demand for pharmaceutical shipments that are critical to COVID-19 crisis.

Air cargo carriers worldwide have been grappling with high demand since freight capacity started to nosedive in February. In fact, by March, IATA reported that freight capacity had fallen nearly 23 percent as a result of belly cargo space in passenger airlines being pulled from the market due to flight cancellations.

With such insufficient capacity, this innovative move by Emirates SkyCargo is helping in the short-term by adding capacity to cargo market with passenger aircraft that would otherwise be sitting idle.

Using dedicated passenger B777-300ERs for cargo only, they are able to cater to the humanitarian response, as well as help with the wider range of existing logistics needs worldwide.

PrimeAir is grateful to be able offer this “new-found” capacity to its customers in the flower industry. The arrival of the very first PF flight deployed by Emirates SkyCargo into Quito was a very assuring sight to see, indeed.

We are also proud to be associated with Emirates SkyCargo, a world-class cargo airline that has shown real initiative by introducing this unique service – and right on time!

Prime Logistics is ready when you are

As the world works together to fight the spread of the coronavirus, Prime Logistics is stepping up to do its part, by providing expert logistics services to customers who need immediately delivery of essential goods to the most affected countries.

Because timing is everything during this crucial period, and there is no room for error, the company has staff and representatives positioned and ready in key locations around the globe – right now.

To make the world aware of Prime Logistics’ availability and expertise, they are sharing this important message via direct outreach to government agencies, public and private interests, and freight forwarders around the world.

Standing by, 24/7, their highly-capable team of movement managers has the necessary expertise to work with most major industry types. From pharmaceutical companies and makers of hospital equipment, to electronics and heavy equipment manufacturers – and of course, distributors of time-sensitive perishables – Prime Logistics has the know how.

They are widely respected for their skills in custom creating smart logistics solutions that shorten the process, cut transfer times, and quickly resolve complications that arise along the way.

Prime Logistics is a division of Prime Group, a Miami-based air cargo and international logistics conglomerate founded in 2001.

With hundreds of contacts around the globe, Prime Logistics reps are skilled at finding competitive rates and ample space via air and ocean shipment to virtually any destination.

Cargo handled/services provided worldwide by Prime Logistics include:

  • Pharma
  • Medical Supplies
  • AOG
  • Perishables
  • Hazardous Material
  • Project Cargos
  • Time-Sensitive Cargo
  • Live Animal
  • Human Remain
  • Military Cargo
  • Pick up
  • Delivery
  • Customs
  • Crating
  • Warehousing
  • Pre-Cooling
  • Valuable Cargo

Big or small – whether it’s one box or multiple pallets, customers team up with Prime Logistics to avoid the need to juggle multiple service providers all over the world.

For information, call 305-592-2044 or visit www.primelogisticsgroup.com.