Prime Planet is on course to change the face of healthier-for-you snacking across the world

With its growing line of unique and delicious Tostones, Prime Planet is determined to build the best possible relationships with customers by providing value and quality – while making great inroads to the mainstream American snack market.

 

Promoted as a “better for you” product, Prime Planet  is a natural snack brand made from fresh green plantains sourced from Ecuador, hand-crafted, and packaged there on the spot following strict production protocols. What results is a fresh and flavorful plantain chip that’s packed with all-natural ingredients – and an irresistible crunch.

 

“We took our time to find the best possible quality ingredients because anything else simply wouldn’t do,” says Marie Gonzalez, with Prime Planet Business Development.

 

Prime Planet Tostones come in a range of flavors, from Lime and Sweet Chile to Habanero and the Original salted variety.

 

The History of a Chip

Initially operating under the heading of Prime Fresh Products, Prime Planet launched in 2016 – and almost immediately set a trajectory toward success. After testing the waters with its initial line of Tostones in the Miami/South Florida market, and recognizing that the popularity of this new snack was taking off, by 2018 the time was right to further grow this fledgling division.

 

One of the first steps was to introduce a new slogan, “A Natural World of Flavor.” This creative tag line was conceived to drive home the point that by using simple yet innovative ingredients, snacking can be incorporated in a balanced diet while delivering to consumers the tastiest flavors on the planet.

 

Concurrently, in response to consumer testing and other key market factors, Prime Planet rolled out a new and improved version of the original thicker chip. Now lighter and crispier than ever, the reengineering of the product made them taste even better.

 

Says Gonzalez, “We are the pioneers of converting green plantains into all natural and ready-to-eat chips, and so perfecting the formula for production and widespread distribution was key. Essentially, we took a good chip and made it a whole lot better. In fact, when compared with the original chip, existing customers overwhelmingly loved the newer product.”

 

Prime Planet Tostones were also made easier to spot on grocer shelves. As a result of meeting certain standards that allowed the product to be re-designated a “mainstream snack,” Prime Planet made the critical move from the ethic section of stores to the official snack aisle.

 

 

The Prime Planet Difference 

Prime Planet continued its mission to strike a difference between other traditional banana chips or plantain chips on the market. By 2019, the manufacturer doubled down on the growing demand for their significantly better-tasting, better-textured chip, by aggressively touting the product’s multiple health benefits.

 

Turns out, nearly 50 percent of U.S. consumers say that natural ingredients and non-added sugar are the top reasons for adding snack items to their shopping baskets. So, not only do consumers get to enjoy a top-selling all-natural snack product with no added sugars or preservatives, they are also comforted to know Prime Planet’s unique plantain chips are also certified low sodium, NON GMO, GF, BASC, and RSPO palm oil.

 

What better way to call out these essential qualities than to prominently position the insignia for each across the front of every bag. And a packaging redesign in 2019 did just that, allowing health-conscious consumers to quickly spot the healthier snack benefits they desire.

 

Reaching for Regional Growth

As one of Prime Planet’s earliest retail distributors, Publix Supermarkets now features the highly popular chip brand in more than 900 grocery store locations across Florida and five other states in the Southeastern U.S.

 

“Additionally, we’ve been growing distribution and marketing of our product via Central Market in Texas, Safeway stores in Northern California, Burlington Stores in the Northeast U.S., and multiple other independent grocers,” says Gonzalez, noting that Prime Planet also is now the preferred Tostones snack brand in Puerto Rico and The Bahamas.

 

“During 2020 and 2021, our focus also included expanding our presence in e-commerce market through alliances with Amazon, Kroger Marketplace, Walmart Marketplace, and other online services. Tostones are also available from the Prime Planet online store.

 

Looking Ahead

Going forward, Prime Planet as a brand will continue to pursue opportunities to grow partnerships with many of the biggest names in retail food distribution, in order to make its outstanding product available in multiple new markets nationwide.

 

The company is also busy developing new and natural snack products and flavors – ensuring that Prime Planet stays ahead of the wave in the ever-changing and highly complex U.S. snack food market.

 

Prime Planet Roots

Based Prime Planet is the youngest entity among Miami-based Prime Group. As an innovative international food company, Prim Planet’s corporate mission is simply to bring delicious, nutritious, and healthier products to people’s lives.

 

Prime Planet’s roots stem from the formation of its parent company that was founded in 2001, managing the export of fresh-cut flowers from Ecuador to the U.S. Over two decades, the company has grown to become on of the most trusted suppliers of perishables and other retail and wholesale foods, while at the same time establishing its high standards of customer service and quality products all across North and South America, Europe, Asia, and the Middle East.

 

Knowledge, expertise, and direct access to leading global logistics and retail/wholesale food distributors are the prime benefits of being affiliated with its sister companies under the Prime Group umbrella, whereby allowing Prime Planet to find the shortest and most efficient commercial routes for ideal product placement.

 

Other successful Prime Group companies include Prime Fresh Handling, PrimeAir, and Prime Logistics.

 

Contact Us

Prime Planet is located at 1301 NW 84th Ave. Suite 127, Miami, FL 33126 USA. For information, visit www.primeplanet.net; or contact Marie Gonzales with Prime Planet Business Development at 305-592-2044; or via email at bdm@primefreshproducts.com.

 

Hope Continues to Bloom

With springtime comes flowers and Easter, typically one of the largest floral holidays on the calendar – which means, this is one of the busiest times of year for the Prime Group of companies.

 

Traditionally, Easter Sunday and spring weddings make this one of the highest demand periods for growers, florists, flower importers, and shippers, and of course logistics companies such as Miami-based Prime Logistics, Prime Fresh Handling, and PrimeAir.

 

Last year, coronavirus shut down churches and restaurants – two major consumers of flowers for Easter services and brunches. Shelter-in-place orders meant fewer families could host Easter dinners at home. Spring weddings also were postponed, all severely impacting growers across the world.

 

But this year, hope is in the air – in the form of the new life-saving vaccines developed to help control the spread of virus that has plagued us for so long. Company names like Pfizer, Johnson & Johnson, and Moderna now play large in the world of pharmaceutical logistics. These names have also become part of our everyday conversation, signaling an awakening from the darkest period of the pandemic and providing overwhelming sense of relief, re-emergence, and renewal.

 

Aren’t these the very themes of Spring itself? The season associated symbolically with dramatic changes such as rebirth, resurrection, and waking from sleep.

 

Turning the Corner

What a difference a year makes – in stark contrast with April 2020, when the pandemic was in full swing, international trade had altogether halted, and the entire global economy was collapsing before our eyes. Like most business in the world economy, needless to say, the cut-flower industry was very severely impacted.

 

Thankfully though, we’ve turned the corner, as traditional importers who sell to wholesalers who sell to retailers, supermarkets, big box retailers, online distributors, as well as to traders at the world’s largest trading site in Amsterdam – are all now enjoying the resurrection of the industry.

 

Of course, this also includes a resurgence of businesses at the root of the flower industry: the farms, in-country forwarders, and shippers serving the verdant regions of Colombia and Ecuador. Great news for those local economies.

 

Rosier Outlook

Today, global sales related to the spring-time floral business are now booming because of the weddings and other events that had been rescheduled after long delays. This upward trend is expected to continue, reaching the same economic levels as compared to late 2019.

 

Even rosier is the outlook for the worldwide market for flowers and ornamental plants over the next five years. It is expected to grow roughly 6.3 percent, reaching $57.4 billion USD in 2024, up from $42.4 billion USD in 2019.

 

While the global floral market is faring better than initially anticipated, the economy will no doubt continue to be impacted by the consequences of the pandemic. Nonetheless, consumers are thankful they are getting back to being able to brightening the day of their loved ones with flowers this spring.

 

“Let Hope Bloom”

In the midst of the crisis last year, the Dutch Flower Council created a social media campaign called, “Let Hope Bloom.” This uplifting message reminded consumers of the importance of flowers in their lives and in fact did lift spirits – and sales!

 

But for me, it also reflected the resilience of an industry that has endured unexpected turns in the economy, the environment, and a multitude of other unpredictable forces over the years.

 

I am confident hope will continue to bloom this year, and that the floral industry will be stronger than it ever has been as the world continues to emerge from this crisis, and well into the future.

 

Happy Spring – and please stay safe.

Nurturing Community Spirit is a Prime Quality

Having a heart – by “giving back” to the local community, diving into volunteerism, or working directly with charitable organizations – is a positive way to show employees and customers that what’s important in business is more than just dollars and cents.

As Helen Keller said, “Alone, we can do so little, together, we can do so much.”

At Prime Group, we strongly believe that any company – big or small – with a sense of social responsibility and a volunteerism-friendly culture for their employees can truly make a difference. That’s why we strongly encourage all businesses to improve the quality of life in their communities through local projects and volunteerism.

It Takes a Planet

“Over the holidays, most of us had the blessings of food on the table and a home from which our families celebrated,” Marie Gonzalez, manager of Prime Planet Business Development. “But at the same time, so many others were not so fortunate.”

To help, Prime Group provided a Prime Planet Donation for the Miami Global Colombian Lions Club project to feed homeless residents.

“Our employees took to the streets of Miami and provided goodie bags with a sandwich, beverage, and snacks that homeless residents could later enjoy,” Gonzalez notes. “It was a small, but meaningful food donation. Not only was it the right thing to do, but it helped these less fortunate people know that we care.”

On the Frontline for Kids

Individual employees who pick a personal passion for their community service also can enrich their own personal lives, which often makes for a happier employee in general, as well. For example, in the past, Igor Vilas Boas, operations manager at Prime Logistics and his wife Diana have volunteered their time on weekends at His House Children’s Home of North Miami, a frontline provider of residential and foster-care services dedicated to restoring the lives of children.

In addition to helping the kids and teens, the couple soon discovered that volunteering was a great way to disconnect from work after a busy day and foster a good work-life balance. Studies show that the act of giving to others can help employees enhance both mental and physical health.

More Than Just Chipping In

For example, over the past several months, Prime Group’s global headquarters in Miami, served as the local arrival point for Girl Scout Cookies in Miami-Dade and Monroe Counties. More than 60,000 boxes of cookies were warehoused at Prime Group’s Doral warehouse facility, and our company partnered with the Girl Scouts of Tropical Florida for the launch of the 2021 cookie season.

Over several weeks, employees worked side by side with the Girl Scouts to prepare for the launch of the cookie distribution phase of the program from the warehouse.

“It was so much more than just another successful logistics operation,” says Edgar Campana, general manager-Prime Logistics. “It was also our way of being a good corporate citizen and helping to foster the development of future female leaders.” He also points out that volunteering and working on community projects can benefit business too.

According to a recent global study on corporate social responsibility, 93 percent of consumers polled by Cone Communications said they’d have a more positive image of a company that’s socially responsible. Ninety percent of those surveyed also said they’d be more likely to trust that company, while 88 percent would be “more loyal” and continue using that firm’s products or services.

We’ve discovered that when we support our local communities, our business has higher local visibility, more robust networking opportunities, a team-focused sense of accomplishment among our employees, and an enhanced business reputation.

Prime Group encourages all companies to pick their passion – by finding projects that can make their community a better place to live and work. It can change lives.

So why not set up a volunteer action plan within your company? Encourage employees to pick a charity or community project and volunteer. As a business, look for corporate projects that improve the lives of local residents, and in some cases, even save lives.

As the 19th century playwright and theater director Henrik Ibsen said: “Community is like a ship. Everyone ought to be prepared to take the helm.”

Prime Logistics First in U.S. to Receive WCA’s ‘Responsible Person for Logistics’ Certification

General Manager Edgar Campana now recognized by World Cargo Association for compliance with ‘Good Distribution of Medicinal Products for Human Use’

Prime Logistics is now recognized by the World Cargo Association (WCAworld) – and its nearly 10,000 members in 194 countries – as the first-ever U.S. based global logistics company to offer the expertise of a fully credentialed Responsible Person for Logistics.

This highly regarded designation, awarded through London-based WCAworld Academy, signifies that General Manger Edgar Campana has a thorough understanding of the vast regulatory requirements for storage and distribution of materials for medicinal products in the pharmaceutical industry – not just in the U.S. but across the entire freight forwarding community worldwide.

“We are extremely proud to be the first logistics firm in the U.S. to receive this certification,” says Prime Group CEO Roger Paredes. “Having a WCA-accredited Responsible Person on staff not only reinforces our commitment to continually expanding our knowledge base through education, innovation, and adaptation, but also reaffirms Prime Group’s position as a trusted leader in the global logistics industry.”

Prime Group’s four enterprises, Prime Logistics, PrimeAir, Prime Planet, and Prime Fresh Handling combined serve a wide range of industries by providing professional sales and marketing services, ground handling and cold storage, market analysis and yield management, and retail food distribution.

Responsible Person (RP) in Logistics course training provides candidates with a thorough understanding of the regulatory requirements for storage and distribution of materials or medicinal products in the pharmaceutical industry. Once certified in “Good Distribution Practice of Medical Products for Human Use,” the provider possesses a practical understanding of the systems and processes required to be implemented worldwide in delivering services in the most safe and efficient manner.

Along with General Manager Edgar Campana’s certification, the company is now entitled to proudly display the distinctive Responsible Person Certified seal.

Says Campana, “This important RP designation ensures that our customers know Prime Logistics is highly qualified, knowledgeable, and compliant with not only the rules and regulations for shipping in the United States, but for multinational clients and companies depending on us to properly prepare, package, and document their cargo so that it can be accepted without delay at airports and ship ports all across the world.”

Such certification comes at a pivotal time for the air cargo industry, in particular, as logistics companies across the globe are maneuvering into position to support the crucial worldwide distribution of COVID-19 vaccine.

“Certainly, this achievement puts Prime Logistics in prime position, competitively,” Campana said, adding that RP certification is not just focused on moving pharmaceuticals like vaccines, but also covers compliance and needed skills in correctly transporting all types of medicines and medical equipment.

“And though it is very rare, if and when called into service, we are now able to handle the shipment of human organs and tissue for transplant, for customers anywhere in the world,” he added.

WCAworld training also covers all the requirements of Good Distribution Practice (GDP) and associated responsibilities to ensure that products are exported and imported within the legal supply chain. This makes an RP the go-to source for the company and its customers regarding specific requirements in the proper transportation, storage, and distribution of medicinal products. The designee’s company also must have a well-designed Quality Management System (QMS) with a focus on compliance and continual improvement.

Under the umbrella of WCAworld, the largest and most powerful network of independent freight forwarders in the world, the WCA Academy offers both online and classroom-based training and education necessary to achieve and maintain the highest industry standard. Its base of 9,540 members may achieve certifications in a range of areas, from general freight training and problem solving to specialist courses in pharmaceuticals, perishables, and obtaining compliance.

This announcement comes on the heels of announcement of Campana and one other member of the Prime Logistics staff, Cristina Moscoso receiving WCA’s Certification for Good Distribution Practices. Additionally, eight members of the company recently received Anti-Bribery & Corruption Certifications, also issued by WCAworld Academy.

About Prime Logistics

Prime Logistics is a division of Prime Group, a Miami-based air cargo and international logistics conglomerate founded in 2001. Prime Logistics has hundreds of contacts and representatives around the globe, who are skilled at providing expert logistics solutions. Many industries are supported in shipping commodities via air and ocean to virtually any destination.

Prime Group Aligns with Big Names in the Business

Many are right here among our ranks

Smart and innovative firms often surround themselves with other smart and innovative players. The Prime Group has been painstakingly diligent over its 20-year history to align itself with the most prominent air-cargo carriers in the business along with highly reputable vendors, distributors, and global trade organizations.

The caliber of external relationships is a strong indicator of the type of company you are known to be. In other words, you are the company you keep – an extremely telling standard by which a company’s reputation is measured.

There is another important gauge that accurately reflects your business acumen, philosophy, and practices, one that is perpetuated internally – Prime Group’s highly qualified and skilled workforce.

We recognize that our employees also are a clear reflection of the company and our core values: honesty and professionalism, and constant innovation and adaptation. So similarly, we have worked very hard at maintaining – and improving – our place in the industry by selecting, cultivating, and retaining the best possible talent.

As the true face of the company, Prime Group people represent a huge investment, one that deserves the greatest care and attention. One way to gain and retain the best talent is to continually offer opportunities for professional growth.

Education never ends – nor should it. There is always room for growth and knowledge, especially in the form of professional certifications. Investing in employee skills training not only bolsters employee expertise and knowledge, but having certified specialists on staff positively impacts the entire corporation.

In light of this, we keep a keen eye on ways to expand and enhance the skills and aptitude of our team specifically within the area of perishables and pharmaceuticals logistics. Through our relationship the World Cargo Association (WCA), the Prime Group of companies may now boast three new levels of certification among staff in several areas.

Awarded by WCAworld Academy within the last two months, they include:

  • Responsible Person Certification for Good Distribution Practices;
  • Anti-Bribery & Corruption Certifications; and
  • Responsible Person Certification for Logistics (for Good Distribution of Medicinal Products for Human Use).

This third honor, issued to Prime Logistics General Manger Edgar Campana, is most impressive as it makes us the first logistics firm in the U.S. to receive this level of certification. It signifies to the cargo world we have a representative on staff with a thorough understanding of the vast regulatory requirements for storage and distribution of materials for medicinal products in the pharmaceutical industry – not just in the U.S., but across the entire freight forwarding community worldwide.

This announcement truly is a feather in our cap. It reinforces the fact among our many stakeholders and business prospects that we are not only well positioned to do our part in the vital distribution of COVID-19 vaccines, but going forward, in to support the ongoing seasonal distribution of other biologics and pharmaceutical equipment worldwide.

I couldn’t be more proud of our staff and their dedication to elevating their professional skills and abilities while showing the world that Prime Group is succeeding in our pursuit to not only do the best, but be the best. Congratulations, team!

Prime Group looks forward to continuing to align itself with the greatest names in the business – and they are right here among our ranks.

Prime Logistics Launches Distribution of 60,000 Boxes 
of Girl Scout Cookies at Doral Warehouse Facility

Global logistics firm serves as central warehousing and distribution point for the 2021 Girl Scout Cookie program in Miami-Dade and Monroe Counties

MIAMI, FL- Jan. 11, 2021 – Prime Logistics global headquarters in Doral, Fla., served as the local arrival point for Girl Scout Cookies in Miami-Dade and Monroe counties as they partnered with Girl Scouts of Tropical Florida for the launch of the 2021 cookie season.

“Our 20-year-old company is most often identified with managing heavy duty import-export logistics and highly sensitive pharmaceuticals, but Prime Logistics has many other skills sets as well – some sweeter than others,” says Edgar Campana, general manager-Prime Logistics. He added that the mission included providing careful, safe handling, and warehousing of 60,000 boxes of Girl Scout Cookies including Thin Mints, Samoas, and the entire range of favorites.

Prime Logistics signed a 2020-2021 agreement with the Little Brownie Bakers on behalf of the Girl Scouts of Tropical Florida for warehousing services for the cookies. The nonprofit organization serves approximately 3,500 young girls and adult volunteers in Miami-Dade and Monroe counties. Prime Logistics is one of four companies of Miami-based Prime Group, a global logistics conglomerate founded in 2001.

Over the past few months, Little Brownie Bakers has been transporting thousands of cookie boxes to the Prime Logistics warehouse facility in Doral. Here, staff has been busy carefully accepting and housing the eight different colorful box types.

“We’re so pleased to be a part of this annual Girl Scout Cookie Program, which began in 1917,” Campana emphasizes. “The prime purpose is to help young girls develop marketing and other business skills as well as raise funds for Girl Scout troop operations.”

According to Girl Scout Council organizers, between now and Feb. 15 the girls are selling the cookies in several ways. Many girls this year are operating “virtual cookie booths” using the Girl Scout’s Digital Cookie online platform for iOS or Android devices. Through that platform, the girls are offering cookie customers contactless delivery/drop-off or other options including donating cookies for local hometown heroes, such as first responders and medical workers battling COVID-19 on the front line. Customers can click on the Cookie Finder on the GSTF website.

With parental permission, the girls are also creating social-media posts for cookie selling. Organizers note that other options (varying this year based on government restrictions) may include cookie booths at local stores like Milam’s Markets and Winn Dixie, or, alternatively, a drive-through rally – which is a fun, safe way to distribute the cookie boxes.

The program is aimed at helping to prepare young girls for their future careers. “The common goal with the Girl Scout Cookie Program is to teach these young people in our community how to think like entrepreneurs as they engage in the typical functions of running their own small businesses,” Campana stresses.

“We’re happy to assist in a program that teaches such important business skills as goal setting, money management, business ethics, people skills, and decision making,” he explains. “Who knows? Maybe in the future one of these Girl Scouts will become a valuable member of our Prime Logistics management team.”

“There is nothing our G.I.R.L.s (Go-getter, Innovator, Risk-taker, Leader)™ cannot accomplish. Faced with adversity is actually when we shine the brightest,” said Chelsea Wilkerson, CEO of Girl Scouts of Tropical Florida. “Cookie sales are what fuel their goals, and we look forward to a robust season.”

Visit www.girlscoutsfl.org for more information about cookie sales, dates, and specific cookie availability.

About Prime Logistics

Prime Logistics is a division of Prime Group, a Miami-based air cargo and international logistics conglomerate founded in 2001. Prime Logistics has hundreds of contacts and representatives around the globe, who are skilled at providing expert logistics solutions. Many industries are supported in shipping commodities via air and ocean to virtually any destination. For information, call 305-592-2044 or visit www.primelogisticsgroup.com.

About Girl Scouts of Tropical Florida

Girl Scouts is the preeminent leadership development organization for girls. We believe in the power of every G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™ to change the world, and our programs offer each one a chance to practice a lifetime of leadership, adventure, and success. Girl Scouts of Tropical Florida was founded in 1923 and currently serves over 3,500 girls in grades K-12 from nearly every residential zip code of Miami-Dade and Monroe counties. To volunteer, reconnect, donate, or join, visit www.girlscoutsfl.org.

PGL Building

A Humble and Happy New Year Greeting

It can be a tough balancing act to spread holiday cheer while at the same time acknowledging that the previous year was so difficult for many of us due to the impact of COVID-19.

But from a purely business standpoint, I would like to celebrate the fact that because Prime Group was so well established before going into the “storm,” we were not only able to survive, but thrive. And that’s a good thing for our many customers and employees around the world who depend on us every day.

It’s also important to note that it’s not just a happy new year, but an exciting new decade of service as well for the Prime Group. This year we reach a major milestone in the company’s history—our 20th anniversary.

Budding Business

It was July 2001 when the company launched out of one small office near Quito’s Mariscal Sucre International Airport. The plan was to provide the utmost in customer service and know-how in transporting fresh flowers from Ecuador to Miami, and business took off.

At that time, we could hardly foresee that within 20 years Prime Group would grow to be a leader in logistics services with a network of facilities, professional staff, and certified agents all around the world. We have since grown and evolved in all sorts of ways and have a host of accomplishments of which we are incredibly proud.

The Prime Difference

At our core, Prime Group has always been about solving the customer’s most difficult problems. When challenges are presented, we flourish because they bring out the very best in us and give us the stage to show others just how good the quality of our services are.

We are extremely thankful to all of our customers—past and present—for whom we have proudly worked side-by-side as we continually endeavor to support their missions. It continues to be an honor and a privilege.

Upon this milestone, I’d also like to express my sincerest gratitude and appreciation to all of our employees. In my mind, the absolute best part of building and growing a company has been the opportunity to attract, recruit, and retain exceptionally skilled individuals that share the mindset of working together as a team to solve difficult problems. You can draw a direct line between their talents, dedication, and hard work, and our success.

Looking Ahead

World renowned for our attention to detail, we recently turned our attention inward by launching new business-management and marketing initiatives—and this strategy is paying great dividends.

We are expanding and energizing our organization from top to bottom by introducing new talent with specific skills. Their enthusing energy combined with our seasoned team of experts in their respective fields has not only further enhanced the customer experience, but has positioned us as stronger and more resilient in facing the biggest challenges of our times.

New possibilities will be realized as we further grow the commercial side of our operation. Aggressive expansion of our customer base across all divisions remains a top priority this year while staying true to our corporate values of Honesty, Responsibility, Commitment, and Integrity. These core standards not only serve to make us better internally, but define how our customers and our peers perceive us.

As you know, this is also a very challenging year as the world is still in the midst of an unprecedented global health crisis. So while it’s not a time for celebration in the true sense of the word, it is still important for us to humbly recognize what the Prime Group of companies have become over the past two decades and to be excited about what is to come as we crest the horizon of the new normal in global logistics.

So again, from our Prime Group family to yours, we wish you a happy and very healthy new year.

Prime Logistics Is Suited up to Support Cold-Chain Distribution of Vaccines

With the addition of a fleet of all new temperature-controlled freezers at its MIA warehouse facility, Prime Logistics is doubling down its readiness to meet the pressing needs of customers serving the pharmaceuticals industry at a pivotal point in history. 

The company initially ramped up its freezer capacity in response to the soaring popularity of e-commerce distribution of frozen foods, as millions of consumers chose online shopping and delivery rather than leaving home. 

But of course, since the earliest days of the pandemic, Prime Logistics knew there would come a day when much more capacity would be needed to service the imminent release and distribution of a COVID-19 vaccine. That day has come.

In late November, as several pharmaceutical companies began releasing their pandemic fighting inoculations, it officially signaled to global shippers and handlers that their crucial role delivering coronavirus vaccines worldwide was now underway. 

Prepared & Ready

“The good news for Prime Logistics and our customers worldwide is that we’re ready,” says Omar Zambrano, the company’s chief operations officer.

“Between the new 400cbm capacity at MIA and the vast freezer space already in place at our consolidated freight stations at LAX and JFK, we are well positioned to safely store, stage, and transit highly-sensitive vaccines and other pharmaceuticals at a time when the world needs us most.”

Prime Logistics had in fact played a significant role in the distribution of vaccines in normal times through its well-established global time- and temperature-sensitive handling and distribution system. 

Says Prime Logistics Sales Manager Yulieth Onofre, “It is also important to point out, as demand heats up for temperature-controlled refrigerator and freezer units, our strategically positioned facilities have the available space to expand as greater capacity is needed.”

This addresses one of the biggest challenges facing the cold chain distribution process in delivering a temperature-sensitive COVID-19 vaccine. The supply of cold storage facilities is woefully outdated, at least in the U.S., so there is greater need for back-up modernized facilities, such as that which Prime Logistics has to offer.

According to a report from Supply Chain Dive, “Demand for cold storage has been on the incline for years as consumers have slowly adapted to shopping for groceries online, but the coronavirus shot that curve up sharply. So, even within a generally hot market, the supply side for highly desirable cold storage facilities is lagging.”

Onofre notes that maintaining supply chain integrity, from the starting point at the manufacturing site to finish, will require all parties to work together. Knowing that no single agency or entity can do this alone, Prime Logistics is aware of the urgency at hand and is ready to step up to do its part.

“This is where we clearly excel,” says Onofre. “With facilities, partners, and qualified agents all around the world, Prime Logistics is particularly experienced in the global management and delivery of temperature-sensitive products anywhere in the world.”

Every party realizes that supporting the global effort at vaccinating everybody in the country and across the world is going to be a phenomenal logistical feat. Knowing this, Onofre adds, “We absolutely have zero margin for failure. We are going to get this right.”

Information & Control 

Getting it right also means maintaining the integrity of the product from source to destination and every point in between. Beyond the challenge of physically transporting the vaccine across America and internationally, there is the additional obstacle of monitoring deliveries for theft.

This sudden burst of activity and demand, as vaccine producers are now ready to ship, will no doubt create openings for providers of transportation and warehouse facilities that may have poor security practices. The rush to market with large quantities of the inoculation will make it difficult for manufacturers to vet all their suppliers.

Not a problem for Prime Logistics, however, with its reputation for being one of the most professional and trustworthy providers on the industry. Its solid reliance on enhanced state-of-the-art inventory tracking and product monitoring technologies not only serves to answer the customer’s most basic questions—where is my shipment and when will it arrive?—but also adds the much needed element of security. 

Charter Operations

One other important service area where Prime Logistics excels is in the delivery of time- and temperature-sensitive products via its air cargo charter division.

Not only does the company enjoy long-time relationships with some of the world’s largest and most reliable air cargo carriers, Prime Logistics also has proven expertise in managing ad-hoc cargo charter operations. This also well-positions Prime Logistics to step up for its many customers in expediting vaccines and other pharmaceutical products when and where they are needed most.

Zambrano says it’s clear there is going to be an unprecedented demand for cargo space, far greater than there was for PPE at the advent of the pandemic. “Just as Prime Logistics pivoted and performed for our customers then, we’re on hot standby to manage charter flight operations as needed for this next round,” he said.

About Prime Logistics

Prime Logistics benefits from being part of the Prime Group, a network of coordinated cargo and freight specialists with offices and representatives worldwide. Based in Miami, the company has 20 years of expertise working with perishables and pharmaceuticals—two very specialized industries that demand intense attention to detail and infallible transportation solutions at a moment’s notice.

 For information, call 305-592-2044 or visit www.primelogisticsgroup.com

A Season to Be Grateful During a Year Like No Other

This holiday season is unlike any other, coming at the end of a year like no other. I am inspired to reflect on how fortunate we are to have made it this far, and I am thankful for those who helped us get here.

The COVID-19 pandemic created such unimaginable and unprecedented pressures on worldwide commerce, especially upon those of us that are part of the global supply chain.

Naturally, we were very concerned that the perishables industry, historically Prime Group’s core business, was so hard hit when the pandemic started. Yet when we were called upon in the earliest days of the crisis to support the massive demand for PPE and other medical supplies, it was due to our vast experience in handing time-sensitive products that we were able to respond so quickly—and with great success.

I am so grateful that we had the flexibility and know-how to be able to step up to deliver these life-sustaining materials to people all across the world in their greatest time of need. I am also extremely thankful to the Prime Group employees who made it possible for us to do so—and so proud of every single one of them.

Mission Focused

Not to say we didn’t also focus on ways by which we could support our long-time commitments in South America, because it was crucial that we did that too. Once the worldwide lockdowns and border restrictions were lifted, and the fields in Ecuador and Colombia began producing fresh flowers, fruit, and produce again, reality set in. The word’s cargo capacity at that point was being deployed to distribute essential medical goods only. So our mission here was to find solutions to get our customers’ fresh products out of country and to market.

Suffice to say, our people burned the candle at both ends to address this bottleneck situation. We not only introduced innovative solutions, such as a Sea-Air service to move product, but we also worked closely with our major air carrier partners to bring passenger freighters into the market. I am so grateful for their willingness and ability to step up—so too are the people of Ecuador and Colombia that desperately needed to keep local commerce alive.

Next Steps

Prime Group is made up of professionals who know how to act fast on their feet. Through their creative thinking, innate agility, and commitment to our customers, we were not only able to survive those darkest days, but to reposition the company to go forward.

The next phase of the global fight against the spread of COVID-19 is massive distribution of vaccines, medicines, and related supplies. This will continue well into 2021 and beyond. I am so grateful we made it through the storm and will be able to keep doing our part for the health of the world.

Miles to Go

Though we are moving into a new and better year ahead, my concern for the safety of our customers, our employees, our company—and the world—is still top of mind. After all, we have many hurdles and responsibilities to fulfill before the last chapter of this pandemic closes. Or to paraphrase the immortal words of Robert Frost, we have miles to go before we sleep.

This holiday season, all of us here at Prime Group wish you moments of peace amid the difficulties, connections with family and friends even if they can’t be in person, and the warmth of memories from holidays past.

Stay safe and healthy!

PrimeAir Thinks Globally, Acts Locally

The spread of COVID-19 is taking a particularly heavy toll on Colombia and its major economic centers, including Bogota where PrimeAir has a significant presence.

Here in Latin America’s third biggest economy, the unemployment rate is still hovering near 16 percent as economic activity shrunk by 17 percent in the second quarter of 2020. Compared with where the country was during the first months of the pandemic, there is reason for optimism.

Yet there’s still a long way to go, provided that the pandemic is relatively short-lived and the community hangs onto hope—and each other.

“For months now, the government and private sector have been looking at ways to strengthen the national economy, get us through this crisis intact, and get back to the promise of a bright future,” says Jose Luis Vargas, Commercial Manager for PrimeAir in Bogota.

To promote stability and economic development in Colombia, he says the answer is to think globally and act locally. For PrimeAir and its parent company Prime Group, that means continually adapting to the ongoing changes impacting the global supply chain, pursuing emerging market opportunities worldwide, and focusing on what the company and its people do best—provide world-class logistics support to local industries including fruits, fresh fish, aircraft engines, and most importantly, flowers.

“We are truly proud to be able to play such an important part in sustaining business in these important sectors. By working closely with our vendors and cargo airline partners, we are ensuring that our local shippers and forwarders have unfettered access to the capacity they need to continue supporting the farmers, producers, and manufacturers in the region,” says Vargas.

Committed to Keep Flying

Certainly, the surest sign of PrimeAir’s commitment to the market, its customers, and the people of Colombia, was its dogged determination to maintain uninterrupted operations, even in the immediate aftermath of the coronavirus break out.

As the general sales & service agent (GSSA) for Atlas Air in Bogota, it fell upon PrimeAir to ensure their daily B747s continued providing lift in the market, at a time when most carriers abandoned their regular schedules and rotations to go elsewhere for more profitable short-term business.

According to Vargas, “Atlas Air depends on PrimeAir’s expert abilities and long-time boots on the ground, and we deliver.”

PrimeAir currently handles six B747-400 freighter flights per week between BOG and MIA (Tuesday through Sunday); and two additional segments that operate BOG-MIA-AMS (on Wednesdays and Saturdays). In September, PrimeAir celebrated its fourth year of operation with Atlas Air in Colombia.

Rosy Economy

Prior to the sudden and devastating impact of the pandemic on the global economy, Colombia was on a solid path of growth, expecting to top the list of “30 countries preferred for investment by foreigners” published by the United Nations Conference on Trade and Development.

Relying on its rich natural resources, and other important solid sectors like fresh flowers and agriculture, Colombia was anticipating continued prosperity through 2020 and well beyond, a trend that observers remain confident will continue.

Key to the promise of national recovery is Bogotá’s El Dorado International Airport, the largest airport in Latin America in terms of cargo traffic. This major economic engine offering vast air connectivity is a major hub in PrimeAir’s global network. By servicing its many customers here, the company is also facilitating local trade, supporting economic competitiveness, and helping to increase productivity.

“The air cargo industry is a powerful catalyst for economic prosperity at the local level, ensuring delivery of farmers’ products to markets around the world and helping to sustain jobs and economic opportunity,” Vargas added. Of course it’s not just perishables; PrimeAir also supports a growing number aircraft engine overhaul and maintenance stations, transporting many of the industry’s largest aircraft power plants into and out of Colombia.

About PrimeAir

As the biggest GSSA in the country, PrimeAir sets the standard in on-time performance and is proud to deliver best-in-class service to Atlas Air, a global leader in the air transport of Colombian products.

PrimeAir combines extensive experience with local knowledge to ensure expert cargo sales and marketing services, operations, handling, and accounting for airlines across the globe including Atlas Air, Emirates SkyCargo, DHL Worldwide, and Eastern Airlines, among others.

PrimeAir benefits from being part of Miami-based Prime Group, a network of coordinated cargo and logistics specialists with offices, refrigerated and bonded warehouses, and certified handling facilities strategically located in Europe, South America, and the U.S.


For information about the entire family of Prime Group companies, visit www.primegroup.aero.

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