Prime Planet re-engineers an already delicious snack product

They say letting something go creates space for something better. In the case of Prime Planet Tostones, they’re absolutely right.

Since Prime Fresh Products (PFP) let go of the original iteration of its much-loved Tostones chips in order to launch a new and improved version in April – they are flying off the shelf.

That’s because now these delicious green plantain chips not only taste better and come in a better package, now they’re easier to find on the grocer’s shelf. After meeting certain standards in order to be re-designated a more mainstream snack, Prime Planet Tostones have made the critical move from the ethnic section to the all-important snack aisle.

“Since 2016, we have been the pioneers of converting plantains into all natural and better-for-you chips,” says Prime Fresh Planet’s Marcia Tipiana, “So, naturally, we wanted to get the formula for production and distribution right.”

Initially sold only in the South Florida, over the past several months, Prime Planet Tostones underwent a total re-engineering, by taking a really good chip and making it a whole lot better. In fact, when compared with the original chip, existing customers overwhelmingly love this new product, with Original, Lime, and Habanero varieties topping the list.

“Tostones have long been a highly recognized side plate among the Caribbean and South American culture,” says Tipiana. “But that’s now rapidly changing as they are being distributed to U.S. grocery stores well north of South Florida – in fact all the way to the Canadian border.”

What’s more, a recent report on Hispanic food-marketing efforts and consumer behavior points to projected sales in the Hispanic-foods market in the U.S. increasing from $17.5 billion in 2015 to over $21 billion in 2020.

 

Good News Travels

PFP also has been taking its new and improved chip on the road to retail/wholesale food events, such as this spring’s Efficient Collaborative Retail Marketing Company (ECRM) Snack Food Show in Las Vegas. Here, the company focused on presenting the new snack item to buyers from across all U.S. retail channels.

According to Tipiana, it was also here that Prime Planet introduced its new re-sealable packaging, “because we understand that portion control is a big concern for consumers before they choose their snacking option.

 

The Difference

Prime Planet’s palm oil is certified RSPO (Roundtable on Sustainable Palm Oil). The difference between regular banana chips or plantain chips is the taste, texture, and health benefits. The company focuses on ensuring its all-natural plantains have no added sugars or preservatives, since 47 percent of U.S. consumers indicate natural and non-added sugar is a main driver for putting an item into their grocery buggy.

“We are constantly innovating and adapting to the current snacking trends, which is the main reason we changed our packing image to target not only Hispanic/ethnic market but the mainstream market,” Tipiana added.

PFH also innovated the type of bag they offer, featuring a re-sealable a stand-up package, since demand for such pouches used in the candy and snack industry is forecast to increase 3.8 percent annually through 2022 to $3.4 billion.

 

About the Company

Founded in 2016 PFP finds the finest food products from around the world and then import, distributes, and transports them to the shelf in the U.S. Prime Planet is a brand of PFP that that focuses on the production of ready-to-eat tropical snacks for the retail and wholesale industry.

 

PFP is a division of Prime Group Holdings, located at 1301 NW 84th Ave. Suite 127, Miami, FL 33126. For information, visit www.primefreshproducts.com or contact Marcia Tipiana at 305-592-2044 or via email at opscoordinator@primefreshproducts.com.

Prime Fresh Products brings on its classic chip with pride baked in

Here’s some fresh news! Over the past few months, Prime Fresh Products, a division of Prime Group, has expanded distribution of its tasty new treat all across Miami and beyond. These distinctively packaged “Prime Planet” Tostones, now showing up on local grocers’ shelves, are proof positive that Prime Fresh Products takes real pride in their products.

For South Florida snackers who don’t know yet know the joy of biting into a crispy delicious tostones, these popular chips are standard fare among local latinos and chip aficionados. The Prime Planet variety is made from fried plantains grown and harvested in Ecuador using traditional techniques – and even packaged there on the spot to ensure the highest standards of flavor and quality.

Each step is controlled by Prime Fresh, from sourcing the plantains to the final packaging, which is specially designed to deliver Tostones to consumers in the freshest possible way.

“We took our time to find the best possible quality ingredients because anything else simply wouldn’t do,” says Prime Group CEO Roger Paredes.

“Just one touch and it’s clear that even our packaging is top notch,” he continued. Rather than using the same every-day foil you might find in a bag of other leading-brand chips, Prime Planet chips come in a thicker, more securely sealed bag that feels high-quality – because it truly is.

“This may increase the price ever so slightly, but it is well worth the investment because the flavor is that of a freshly fried patacon,” Paredes noted.

Prime Planet Tostones come in three flavors, chili, lime, and salted. All three of these are fantastic flavors on their own, but the tradfitional salted flavor works incresdibly well with toppings like sour cream and guacamole.

Located in almost 400 smaler stores throughout South Florida – and now in 190 Publix Supermarkets across in the region – the chips are also available in the Prime Fresh online store, sold along side the company’s Maduritos chips which are packaged and sold in the same high quality manner.

Prime Fresh Products is the youngest of the Prime Group brands. As an innovative international food and beverage company, Prime Planet mission is to bring delicious and nutritious products to people’s lives. In addition to Tostones and Maduritos, other products under the label include Prime Natural Hearts of Palm and Prime Natural Avocado Oil.

For more information visit http://primeplanet.net/ or to order right away, to enjoy during your world cup celebrations, shop now at http://a.co/28Ydz3w.

Prime Group is a worldwide cargo shipping company and an international fresh food shipping enterprise with locations in major cities from Los Angeles to Bogota and beyond. For information visit https://primegroup.aero/.