Sizable Benefits of Shipping by Ocean Freight

Prime Group has long specialized in import logistics and export logistics support for produce and perishables goods such as seafood, flowers, and pharmaceuticals— specialty items that need to be shipped within a limited timeframe with maximum visibility.

But not all cargo is time sensitive and needs to reach the customer tomorrow. If a transit time of up to a month from point to point is acceptable, then sea freight is the best choice, and Prime Logistics is ready to deliver.

To learn more about Prime Logistics’ growing emphasis on ocean freight services, we sat down with Group Sales Manager Yulieth Onofre. Having joined the Miami-based sales team in March 2020, she has vast experience in the ocean cargo side of the business, and is busy working her contacts to expand the company’s reach in this important niche.

Q: Are customers pleased to know that the Prime Group companies have a sales division dedicated to ocean freight?

Yulieth: Prime Logistics is synonymous with air cargo transport, yes, but as a full-service provider of global shipping and handling, a growing number of our customers also rely on us to get their products where they need go when rapid delivery isn’t the top priority.

Q: Why do customers pick ocean freight?

Yulieth: When determining the best mode of transport, shippers, and forwarders not only consider how fast they need delivery, but they also factor in price. As you know, airfreight shipment is considerably more expensive than the same volume of sea freight cargo. So, essentially, it comes down to the nature of the freight, the time frame, and how much the shipper is willing and able to spend.

Q. Why join Prime Logistics right when the pandemic first hit?

Yulieth: Because most global logistics companies were designated “essential businesses,” such as those under the Prime Group umbrella, we continued operating for customers who needed us most, in addition to the new customers involved in the worldwide emergency response. As a result, air cargo space was at a premium, and a lot of resources were put toward meeting that demand.

But throughout this entire period, cargo—like computers and other high-demand non-perishable commodities—were still moving by ocean freight, especially food. People have got to eat! Vessels were still going to the same countries on the same itineraries carrying pineapples, avocados, mangos, and dry goods from companies such as a Goya and Iberia. In fact, we are now working to get more business from Iberia.

We are also working with customers who ship massive volumes of e-commerce goods like electronics, cosmetics, apparel, and home goods. Other good candidates to ship by sea freight are heavy equipment, cranes, and project cargoes. And, of course, we are also still moving medical equipment and supplies.

Q: What do you bring to the Prime Logistics team?

Yulieth: I’ve got 20 years of experience in ocean freight—more than I want to admit to! But as a result, I am able to serve as the perfect ally for our customers because I have a clear understanding of the business and the processes involved. I am always able to find the right balance between service, quality, cost components, reliability of the service provider, and timeframes involved.

To be effective, it’s important to know the market, as well as how to ensure the customer doesn’t incur unnecessary charges due to improper or untimely documentation. I optimize routing, match the customer with the best mode of shipment, and due to long-term professional relationships with service providers, I achieve the best freight rates.

Q: Are there any downsides to using ocean freight that you have to explain to customers?

Yulieth: There are so many benefits to ocean shipping, but yes, customers should know of the challenge in predicting and controlling the shipping timelines due to circumstances like congestion at sea ports, which can end up causing delays and additional costs. Natural disasters also can wreak havoc on shipping patterns and schedules.  But we are very good at preparing for, monitoring, and responding to those real threats.

Q: What’s the market for ocean freight looking like at present?

Yulieth: Typically, August and into the fall would be the annual peak season for ocean shipping. In recent years, a summertime peak period has emerged in advance back-to-school demand, but that didn’t happen due to the pandemic. So, now we are entering a peak period ahead of the holidays. Whatever happens, we need to be cognizant of the degree to which our customers are preparing right now, in October, for the shopping months of November and December. And with capacity back in the market, ocean freight rates have dropped a bit.

About Prime Logistics

One of the four main divisions of Prime Group Holdings, an international import-export logistics conglomerate founded in Ecuador in 2001, Prime Logistics streamlines, optimizes, and expedites freight to and from the U.S. for a wide range of major industries.

With offices in Miami, New York, Los Angeles, Bogota, Quito, and Amsterdam, Prime Logistics capitalizes on its long-time relationships with the major air carriers and ocean lines, so it may offer competitive rates and ample space to destinations all around the world.

Prime Logistics Sales Manager Yulieth Onofre may be reached at For information, call 305-592-2044 or visit

‘Tis the Season for Citrus at PFH’s New York & L.A. Handling Facilities

Prime Fresh Handling is playing a small but important role in helping New York’s Jewish community celebrate the high holidays, by managing weekly shipments of a small but important perishable—celebratory etrogs from Israel.

With its thick rind and aromatic skin, this variety of citrus that looks like a large knobby lemon has been used for medical purposes for centuries. But this time of year, the etrog served to decorate ritual huts that are constructed for use during the weeklong celebration of Sukkot, Oct. 3-9.

The Jewish holiday season got underway last month with Rosh Hashanah, the traditional Jewish New Year, and Yom Kippur, the holiest day of the year in Judaism. But it’s during Sukkot that Jews around the world commemorate the 40 years their ancestors wandered in the desert on their way to the Promised Land.

Also known as the “Feast of Booths” for the way by which they were protected while under difficult desert conditions, the etrog is a key component of the decoration of temporary huts that Jews construct this time of year.

Because special care is given by celebrants in selecting the most vibrant etrogs for Sukkot, PFH recognizes its critical role in providing expert handling of these perishable goods in a temperature-controlled environment. After all, the safe and timely transit of these yellow citrons to the homes Jewish people across the New York metro area only comes once a year.

Expert care at the handling facility at JFK Airport must include maintaining the temperature of this delicate citrus at exactly 60°-65°F to ensure freshness upon delivery.

“Chag Sameach” – Happy Holiday!

PFH-New York: Just two miles from JFK, PFH-New York supports importers, wholesalers, and retailers of flowers, fish, and other temperature-sensitive perishables with state-of-the-art facilities, cold chain management, and refrigerated trucking service across the Tri-State/Eastern Canada region.

Bi-Coastal Appeal

All the way over on the West Coast, PFH professionals at the LAX handling facility are also keenly aware of their role in handling citrus fruit, namely juicy fresh organic lemons for everyday consumption all across the U.S.

But sometimes things don’t go quite as planned. That’s why exporters and importers of superior fruit worldwide depend on PFH for presorting in order to separate and discard lemons gone bad while transiting.

PFH has cultivated a culture that empowers its people to personally own” every aspect of a customer operation and to take on logistical hurdles when they arise with fresh and innovative eyes.

So when some lemons in a consignment transiting through LAX were spotted with unsightly brown stains, PFH experts quickly stepped into action. Spotting can occur as a result of even the slightest temperature changes during the shipping process. To protect against spoilage, PFH always keeps lemons in cold storage during handling and shipping.

With a final destination of U.S.-based Whole Foods Market, discerning customers demand and deserve fresh, top-quality produce, and so PFH delivers every time for distributors like Washington-based DOVEX Fruit Company.

PFH-Los Angeles: Featuring a 52,000 sq ft warehouse, PFH-LAX enhances and optimizes a comprehensive menu of logistics services between the U.S. West Coast and all Asian markets and Mexico. Approved to handle organic produce by the California Certified Organic Farmers, and with FDA and USDA compliance, PFH-LAX specializes in export logistics, import logistics, and 24/7 perishable goods handling.

About Prime Fresh Handling

Embodying the very definition of service and expertise in the swift, safe, and efficient delivery of perishables, PFH offices and warehouses are located in Miami, Amsterdam, Bogota, and Quito, as well as Los Angeles and New York.

Every member of the PFH specialized team has extensive knowledge in managing time- and temperature-sensitive cargo, from fresh fish, produce, and cut flowers to pharmaceutical products and vaccines. No matter the distance, PFH delivers ultimate freshness for a wide range of trans-global customers.

Specialized services available at all PFH facilities include:

  • Airport-to-door and door-to-door service
  • Consolidation and documentation for palletizing
  • Import-export management and customs clearance
  • Temperature-controlled environment
  • Vacuum cooling and pre-cooling
  • Barcoding
  • Presorting and labeling
  • Shrink wrapping
  • Domestic and international trucking
  • Bonded warehousing offsite
  • Supply chain management
  • Pharmaceutical handling
  • Global air charters

Contact Prime Fresh Handling at; or call 1-888-PRIME39 (1-888-774-6339), or 1-305-592-2044. Also visit