Consumers are finding Prime Planet snacks taste ‘out of this world’

Prime Fresh Products’ line of tropical vegetable snacks is taking off with the introduction of healthy and delicious Prime Planet Parsnip and Cassava Chips.

 

The innovative tropical-packaged food company launched the new product line in September. The new better-for-you chips join the existing – and amazingly popular – Tostones, Maduritos, and Quinoa Cereal presently being produced and distributed by Prime Planet, a division of Prime Fresh Products.

 

Up to this point, the company has primarily been focusing on its flagship product, Prime Planet Tostones, a crunchy green plantain chip that Marcia Tipiana says is the best in the market. Tipiana is Operations Coordinator for Prime Fresh Products, based in Doral, Fla..

 

“We are number one in quality and taste because our Tostones are processed naturally under the highest quality standards, and because they’re a delicious alternative to other typical snack chips in the market,” she says. “Our Tostones are also very popular because they appeal to a growing number of consumers who are nutrition conscious.”

 

With the Tostones serving as an irresistible entree to the healthy-snacking market, Prime Planet is now doubling down by launching chips created from cassava and parsnip, two vegetables that have many health benefits.

 

“We believed we could make parsnip and cassava more appealing to our customers by using the minimum quantity of salt and vegetable oil – and the end result is a unique and new delicious snack option,” said Tipiana.

 

As with the Tostones, vegetable chips are part of growing trend among consumers who want to lead a wellness-oriented lifestyle. Prime Planet products are gluten free, Kosher with no sugars added, and can be part of a balanced healthy diet as well.

 

“Consumers are more health conscious these days, which is why we intentionally market our products as ‘better-for you’ snacks. With such new options in the marketplace, people don’t have to try to snack less, just better – and Prime Planet is well positioned to help meet this emerging demand,” says Tipiana.

 

One of Prime Planet’s core values is something called, “ethical supply sourcing,” where they are very selective in picking their chip ingredients and product suppliers. And with South America being a major plantain producer, at the moment the company is primarily sourcing its product from there.

 

“Our suppliers must follow certain standards such as having a HACPP program (Hazard Analysis & Critical Control Points Plan), be Kosher certified, and have other quality controls in place,” said Tipiana.

 

In addition to ensuring top quality, Prime Fresh Products also wants its customers to know they are being truthful every step of the way.

 

For instance, she says they do not label their Tostones as “healthy,” rather, they are described as a better option than traditional snack chips.

 

“Consumers love our honesty and the fact that we do everything we can to make our products as natural as possible. At the same time, our chips taste great, they come in awesome packaging, and they’re looked upon as something different for a change. It’s a win-win for everyone,” she added.

 

So where do consumers find Prime Planet Tropical Vegetable Snacks? Right now, at Publix Supermarkets throughout South Florida. But over the next couple years, Tipiana says the trajectory is for Tostones to be available nationwide.

 

Prime Planet is also getting ready to blast off with a new slogan, “A Natural World of Flavor,” driving home the point that by using simple yet innovative ingredients, snacking can be incorporated in a balanced diet without depriving yourself from the tastiest flavors in our planet.

 

Stay tuned. The Prime Planet journey has only just begun.

 

Operations Coordinator Marcia Tipiana may be reached by calling 786-956-0080 or via opscoordinator@primefreshproducts.com. For general information, visit www.primefreshproducts.com.

Alex Paredes Appointed North America Sales Manager for Prime Fresh Handling

Reflecting the rapid growth of Prime Group and its multiple divisions worldwide, Alex Paredes has been appointed Sales Manager for Prime Fresh Handling in North America.

This newly formed position will oversee PFH sales at the company’s station operations at New York JFK, Los Angeles International Airport (LAX) and Miami International Airport (MIA).

Dedicated to a career in logistics since an early age, Quito-native Paredes graduated from La Salle High School before earning his degree as a Business Administration Technician from German School in 2010.

Alex first served with Transoceanica/Lufthansa Cargo as Booking Agent for three years before being promoted as National Cargo Chief with at Lan Cargo in Ecuador. In 2013, upon introduction of Atlas freighter service between Quito (UIO) and Amsterdam (AMS), Alex joined PrimeAir as Quito Sales Manager. As additional aircraft capacity was introduced at UIO and his responsibilities grew, he was subsequently selected to be an integral part of PrimeAir’s opening of BOG Station.

By 2016, Alex was transferred to JFK where a new challenge awaited him with the expansion of Prime Fresh Handling in the New York market. Here, as Sales Manager of PFH, he oversaw sales operations of this logistics and handling facility focusing on perishables.

With his relocation to JFK, Alex noted, “From a business standpoint, New York, it is truly unbeatable,” due to the fact that it’s the most populated U.S. city per square foot. “You can find always someone trying to sell or buy something here I this amazingly robust market.”

Following the company’s steady growth over the past two years in the New York market, Alex is now ready to take his energy and enthusiasm to a new level. With the recent opening of a PFH operation at LAX, he is now taking over sales management of that facility as well, while focusing on expanding business opportunities in both New York and Los Angeles.

As the North American Sales Manager for PFH, Alex will be responsible for:

  • Identifying opportunities to expand the business through new markets/customers;
  • Analyzing sales, marketing, finance, and other data to gain insights into how to improve company performance;
  • Maintaining a productive relationship with existing clients;
  • Setting and fulfilling company goals and generating analytics.

Based in Miami, Prime Fresh Handling benefits from being part of the Prime Group, a network of coordinated cargo and freight specialists with offices and representatives worldwide. For general information, visit www.primegroup.aero.

Alex Paredes may be reached at the JFK Office by calling 516-837-9777 or via e-mail at salesjfk@primegroup.aero.

Investing in an Upgrade – and in Prime Group’s Future

They say what often drives someone to make a major move is the notion that the grass is greener on the other side. But sometimes, it doesn’t matter what the color of the grass is – or the flowers, for that matter!

Such is the case leading up to the recent move of Prime Group’s international headquarters in Miami. It just had to be done.

So last month, we pulled up stakes and moved to a new office-warehouse complex just a couple miles away in Doral, Fla., that offers a promising path for continued growth.

Companies commonly cite multiple reasons for moving, but for us, the clear driver was the need to upgrade to a larger space that will facilitate that growth. Business is good, we are expanding services, boosting staff – and simply stated, we outgrew our previous outmoded, undersized facility.

But this action was driven by more than just physical-space limitations. The Miami expansion is part and parcel of an overarching strategy to which company partner Omar Zambrano and I have committed over the past year – to restructure and streamline Prime Group in a way that will ensure its long-term success.

The multiple companies under the Prime Group umbrella presently employ about 40 headquarters staff, assigned to the following functions: Administration, Finance, Operations, Sales, and Marketing.

We now boast more than 4,000 square feet of office space in the new facility, compared with just 2,000 sqft in the previous facility. And the same stands true with our new adjoining warehouse, which is double the size of the former warehouse – now at 20,000 sqft.

We may even find it easier to recruit workers because of the new, more modern and attractive location.

 

Making the Move

Although deciding to move is tough, it’s nothing compared to actually making the move. Psychologists will agree that on a personal level, no move is easy. In fact it ranks as one of life’s toughest transitions whether it’s your home or business. I may actually have grown a few gray hairs in the process.

And it’s not without short-term heartburn, as we had to figure in the cost of business interruption. But this move was expertly planned by our professional staff to be swift and well staged. As a result, we’ll see only a minor dip in business productivity over a period of just a few days. I am certain the investment is well worth it.

In business, you have to look closely at the reasons for moving – which we did. You also have to make sure the chosen spot addresses your needs – which it does.

These smart steps, coupled with a strong willingness and ability to shape our own future, guarantee that the grass truly will be greener at our new location and will prove to be one of the best moves in our company’s history.

We look forward to serving you even better from our new facility and invite you to come by for a visit us at 1301 NW 84th Ave, Suite 127, Doral, Florida 33126.