“The PMA Fresh Summit is the epitome of where you can come to get the best ideas and make connections with the right people.” That’s how the Produce Marketing Association summed up its huge show a couple weeks ago in Orlando serving the global produce and floral-supply chain business.
And that’s exactly what they delivered for Prime Fresh Handling (PFH) who sent a sales team to attend the annual Fresh Summit International Convention & Exposition at the Orange County Convention Center.
Says Prime Group CEO Roger Paredes, “The response from potential customers at the show was fantastic. We not only came home with new customer business in hand, but with a number of very solid prospects, as well.”
With about 1,200 fresh-produce exhibitors showing their wares, this year’s Fresh Summit paid special attention to new and emerging products and services. So it was a natural that first-timer PFH was in the house, with their Commercial Manager Cristina Moscoso from Los Angeles, PFH’s North American Sales Manager Alex Paredes out of New York, and Prime Group Business Partners Omar Zambrano and Roger Paredes from the Miami headquarters.
The PMA Fresh Summit is an industry show for everyone from growers in South America to importers of produce, to conglomerates with household names like Dole – to, of course, firms like Prime Fresh Handling, involved in the transport of perishables.
The Prime Group sales team used the show as a steppingstone in expanding the company’s Prime Fresh Handling product and service line, versus a sole focus on the company’s core business, flower transport. “It’s part of our strategy to grow Prime Fresh Handling,” says Paredes.
In fact, he says, it is this very shift from flowers to general perishables that is fueling the overall growth of the company.
“After 17 years in business, there’s little doubt we’re a familiar face in the transport of fresh flowers – which will certainly continue to be a huge focus for us, “Paredes continued. “But we see great value in aggressively expanding into handling produce such as fruit, vegetables, and fish.”
Which is why it was so important to attend the PMA. “We achieved numerous leads, had great discussions, shared ideas for new projects… and to top it off, we came back to Miami to immediately begin providing service to at least two of the new customers we met there,” said Paredes.
Prime Fresh Handling benefits by being part of Miami-based Prime Group, a network of coordinated cargo and freight specialists with offices and representatives worldwide.
Paredes noted he and his team will continue attending the PMA Fresh Summit and grow their presence at this annual trade show. “There’s a lot of untapped potential there,” he said.
PMA offers a unique network of more than 34,000 member contacts from more than 2,800 member companies, based in 53 countries, on six continents. These contacts span all sizes and types of businesses across the supply chain. For information, visit www.pma.com.
With offices in Miami, Los Angeles, New York, Amsterdam, Bogota, and Quito, Prime Fresh Handling has decades of experience handling perishables. Its vast network warehouses and handling facilities use leading technology that guarantees consistent and safe delivery of flowers, produce, and fish. PFH also provides cold storage, tracking and tracing, and logistics support including document processing and Customs clearance.
PFH is located at the headquarters of Prime Group at 1301 NW 84th Ave., Suite 127, Miami, FL 33126. For information, visit www.prime-fresh.com or call 305-592-2044.