Prime Group’s Long Affair With Valentine’s Day

If you’re involved in any sector of the fresh-cut flower business and you’re reading this right now – get back to work!

Although we’re just moving out of the peak Valentine’s Day period, January 25 through February 7, there’s still a lot of work to be done. With International Women’s Day around the corner, the clock is ticking and there’s little time to rest.

But all kidding aside, I’m glad you’re here, because it gives me an opportunity to say thanks to all of our freight forwarders with whom we get to work so closely this time of year, and to our shippers and air carriers who so depend on us.

I’m also grateful for the passion for perfection exhibited by our team of dedicated hard-working employees who continue to do what they do best – especially over the past few weeks.

The monstrously high volumes we are presently handling is nearly unimaginable for the typical consumer. But we’re used to it. We’ve been working with perishables for so long, it’s become second nature to expect nothing less – and to provide nothing short of perfection.

So hats off to the dedicated folks in our two divisions that play such an integral role in preparing, shipping, and delivering such delicate and highly time-sensitive product as fresh-cut flowers – PrimeAir and Prime Fresh Handling. Our customers depend on you and you deliver every day.

This is also the time of year that my business partner Omar Zambrano and I pay homage to the company’s core business of providing top-line logistics support for the flower industry. Since day one, shipping roses and other fresh-cut flowers from South America to the U.S., and now Europe and beyond, has been our main focus.

In fact, flowers are the very reason Prime Group exists today – and continues to succeed. They are the seed that started it all, and that are allowing the company to thrive and strategically expand into other profitable business and product lines.

It’s a busy time. It’s an exciting time. And there’s always time to say thank you.

So thanks! And Happy Valentine’s Day!