Nurturing Community Spirit is a Prime Quality

Having a heart – by “giving back” to the local community, diving into volunteerism, or working directly with charitable organizations – is a positive way to show employees and customers that what’s important in business is more than just dollars and cents.

As Helen Keller said, “Alone, we can do so little, together, we can do so much.”

At Prime Group, we strongly believe that any company – big or small – with a sense of social responsibility and a volunteerism-friendly culture for their employees can truly make a difference. That’s why we strongly encourage all businesses to improve the quality of life in their communities through local projects and volunteerism.

It Takes a Planet

“Over the holidays, most of us had the blessings of food on the table and a home from which our families celebrated,” Marie Gonzalez, manager of Prime Planet Business Development. “But at the same time, so many others were not so fortunate.”

To help, Prime Group provided a Prime Planet Donation for the Miami Global Colombian Lions Club project to feed homeless residents.

“Our employees took to the streets of Miami and provided goodie bags with a sandwich, beverage, and snacks that homeless residents could later enjoy,” Gonzalez notes. “It was a small, but meaningful food donation. Not only was it the right thing to do, but it helped these less fortunate people know that we care.”

On the Frontline for Kids

Individual employees who pick a personal passion for their community service also can enrich their own personal lives, which often makes for a happier employee in general, as well. For example, in the past, Igor Vilas Boas, operations manager at Prime Logistics and his wife Diana have volunteered their time on weekends at His House Children’s Home of North Miami, a frontline provider of residential and foster-care services dedicated to restoring the lives of children.

In addition to helping the kids and teens, the couple soon discovered that volunteering was a great way to disconnect from work after a busy day and foster a good work-life balance. Studies show that the act of giving to others can help employees enhance both mental and physical health.

More Than Just Chipping In

For example, over the past several months, Prime Group’s global headquarters in Miami, served as the local arrival point for Girl Scout Cookies in Miami-Dade and Monroe Counties. More than 60,000 boxes of cookies were warehoused at Prime Group’s Doral warehouse facility, and our company partnered with the Girl Scouts of Tropical Florida for the launch of the 2021 cookie season.

Over several weeks, employees worked side by side with the Girl Scouts to prepare for the launch of the cookie distribution phase of the program from the warehouse.

“It was so much more than just another successful logistics operation,” says Edgar Campana, general manager-Prime Logistics. “It was also our way of being a good corporate citizen and helping to foster the development of future female leaders.” He also points out that volunteering and working on community projects can benefit business too.

According to a recent global study on corporate social responsibility, 93 percent of consumers polled by Cone Communications said they’d have a more positive image of a company that’s socially responsible. Ninety percent of those surveyed also said they’d be more likely to trust that company, while 88 percent would be “more loyal” and continue using that firm’s products or services.

We’ve discovered that when we support our local communities, our business has higher local visibility, more robust networking opportunities, a team-focused sense of accomplishment among our employees, and an enhanced business reputation.

Prime Group encourages all companies to pick their passion – by finding projects that can make their community a better place to live and work. It can change lives.

So why not set up a volunteer action plan within your company? Encourage employees to pick a charity or community project and volunteer. As a business, look for corporate projects that improve the lives of local residents, and in some cases, even save lives.

As the 19th century playwright and theater director Henrik Ibsen said: “Community is like a ship. Everyone ought to be prepared to take the helm.”