Prime Group’s enchantment with flowers continues this month. As our intense focus on Valentine’s Day shifts to meeting the high demand for flowers for International Women’s Day, we stand ready!
Last time, I talked about how the transport of delicate roses from South America – the core of our business since 2001 – has helped to create a hard work ethic among the Prime Group team, one that is unmatched in the industry.
After all, if you can achieve great success in handling precious, time-sensitive flowers year after year, you can pretty much handle anything.
So when I say we have a long enchantment with flowers, I mean our entire team does – from our world headquarters staff in Doral, to our traffic agents in Bogota, to our ramp workers in Quito.
Back in the Day
It was on the ramp at Mariscal Sucre International Airport where I saw my first box of fresh-cut flowers, Ecuadorian roses, in fact. That was way back when I got my start in this business, as part of the ground-support crew working flights for Challenge Air Cargo. So I guess you could say, from the very beginning, I was pricked by the rose trade.
It was supposed to be a quick summer job, working as a warehouse guy, building pallets and loading trucks. I had never seen the airport from the air cargo side, let alone right out there next to a plane. It was so exciting. But all the while I’m thinking, “wow, I’m actually doing this!”
Now, all these years later, flowers and aircraft are still such a huge part of my life – a summer job that became a life-long career…
So, today, when I talk with my front-line employees, I get a sense that some of them don’t believe their CEO actually got his start in the industry doing exactly what they are doing.
But it’s all good. Because knowing exactly what it’s like to be in their shoes this busy time of year, working back-to-back flights, week after week, allows us to strike an immediate chord of camaraderie.
In fact, it’s a real sight to see when employees suddenly realize I am not just a corporate “suit,” but a seasoned “jumpsuit, too.”
What I also get to see and understand, first-hand, is that our team has amassed an amazing base of knowledge and expertise over time, to the point where they can expertly avert all kinds of issues on their own – very often before a problem even arises.
What this is about is good old solid teamwork. And it makes me proud to be part of this team.
At Prime Group, we’ve had a long affair with flowers, logistics support, and great customer service. I’m glad we’re working together – for you!
Wishing a wonderful and happy Women’s Day.