Investing in an Upgrade – and in Prime Group’s Future

They say what often drives someone to make a major move is the notion that the grass is greener on the other side. But sometimes, it doesn’t matter what the color of the grass is – or the flowers, for that matter!

Such is the case leading up to the recent move of Prime Group’s international headquarters in Miami. It just had to be done.

So last month, we pulled up stakes and moved to a new office-warehouse complex just a couple miles away in Doral, Fla., that offers a promising path for continued growth.

Companies commonly cite multiple reasons for moving, but for us, the clear driver was the need to upgrade to a larger space that will facilitate that growth. Business is good, we are expanding services, boosting staff – and simply stated, we outgrew our previous outmoded, undersized facility.

But this action was driven by more than just physical-space limitations. The Miami expansion is part and parcel of an overarching strategy to which company partner Omar Zambrano and I have committed over the past year – to restructure and streamline Prime Group in a way that will ensure its long-term success.

The multiple companies under the Prime Group umbrella presently employ about 40 headquarters staff, assigned to the following functions: Administration, Finance, Operations, Sales, and Marketing.

We now boast more than 4,000 square feet of office space in the new facility, compared with just 2,000 sqft in the previous facility. And the same stands true with our new adjoining warehouse, which is double the size of the former warehouse – now at 20,000 sqft.

We may even find it easier to recruit workers because of the new, more modern and attractive location.

 

Making the Move

Although deciding to move is tough, it’s nothing compared to actually making the move. Psychologists will agree that on a personal level, no move is easy. In fact it ranks as one of life’s toughest transitions whether it’s your home or business. I may actually have grown a few gray hairs in the process.

And it’s not without short-term heartburn, as we had to figure in the cost of business interruption. But this move was expertly planned by our professional staff to be swift and well staged. As a result, we’ll see only a minor dip in business productivity over a period of just a few days. I am certain the investment is well worth it.

In business, you have to look closely at the reasons for moving – which we did. You also have to make sure the chosen spot addresses your needs – which it does.

These smart steps, coupled with a strong willingness and ability to shape our own future, guarantee that the grass truly will be greener at our new location and will prove to be one of the best moves in our company’s history.

We look forward to serving you even better from our new facility and invite you to come by for a visit us at 1301 NW 84th Ave, Suite 127, Doral, Florida 33126.

We Are The Company We Keep

Message from CEO Roger Paredes

We have all heard the saying that birds of a feather flock together, meaning that the company you keep reflects your business acumen, philosophy, and practices. A smart and innovative firm surrounds itself with other smart and innovative companies. And will certainly attract similarly successful business partners along the way.

Whether this happens organically or strategically through hard work, focus, and determination, Prime Group is pleased to share that we are succeeding in our pursuit to not only do the best, but be the best. We are continuing to work with the best possible partners in the business who share our goals internally and externally.

We have been very fortunate during our 17-year history to work with the most prominent and professional air-cargo carriers in the business. This includes our long-term relationship with Atlas Air, for whom we have served as their GHA/GSA since our earliest days starting in Quito.

And most recently, we find ourselves in the enviable position of expanding our relationship with Emirates. Last month, we were appointed as their new GSSA in Colombia, following SkyCargo’s launch of services in the Bogota market, via Ft. Lauderdale and Orlando with connections to Dubai and beyond [see details on this announcement at https://primegroup.aero/2018/07/primeair-expands-with-emirates-at-bog/].

As I have stated, this is very big news for our company and I wish to thank everyone on the Prime Group team for the important roles they have played in this long and arduous process. All of your work over the years – ensuring that achievements of this magnitude are possible – has not gone unnoticed and the fruit has begun to bear.

I cannot underscore enough the inextricable link between brand and reputation – and how this announcement regarding Emirates SkyCargo truly is a feather in our cap. Such news reinforces the fact among our many stakeholders and business prospects that they are making the right decision signing on with our services and sharing in a successful future together.

Get Fit, Stay Fit

CEO’s Message

If there is just one thing I have learned over the years, it’s this simple fact: If you don’t adapt in business, you don’t succeed in business. Clearly, the age-old notion of “survival of the fittest” is alive and well in the world of international logistics.

At Prime Group, we’re taking steps right now to ensure we’re able to adapt to rapid changes better than our competitors – not just by expanding our Miami headquarters facility, which I’ll talk about later, but by working with the internationally renowned London Consulting Group to enhance operational efficiencies.

You could say we called them in to help us get our business in better shape – to get fit and stay fit.

This is an investment that my Partner Omar Zambrano and I are very proud of – and something all our customers should be pleased with as well. Because it improves our corporate fitness, it empowers us to better serve our customers, today and well into the future.

History’s leading “change authority” Charles Darwin said it best. Known for his contributions to genetics and evolution, he said something that truly illustrates what the real imperative is for a business today. “It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.” If ever there was a quote worth framing, this is it!

In the world of logistics, few would argue that we have to keep up with today’s spectacular pace of change – and we should all expect that it will accelerate from here. Darwin drove home that point, showing that those that are able to adapt best to their changing environment have the best chance of surviving.

But like most things in business, rapid change is a double-edged sword – a threat but also an opportunity. By adapting to rapid change better than competitors, we can make great strides; ignoring rapidly changing circumstances, expect to go the way of the dinosaur. Adapting may be difficult, but it is certainly not impossible.

The exciting steps we are taking today – expanding our base of operations and instituting new processes to make us more agile and efficient – will allow us to succeed in putting our customers first. That’s the prime objective – in fact, it’s been our goal every day since we started PrimeAir 17 years ago.

Pride of product, attention to detail, hard work, flexibility, and honesty. It’s in our DNA.

Roger Paredes

CEO, Prime Group

Welcome Aboard!

CEO’s Message

Welcome aboard! As we come out of one of the most successful Mother’s Day seasons ever, I proudly present this very first edition of Prime Group Logistics Insider.

And I do so with a great deal of satisfaction because we were able to successfully meet the enormous demand again this year for expert support of our customers in the flower industry.

The period leading up Mother’s Day is one of the most important times of year for us – and has been since 2001 when my partner Omar Zambrano and I founded Prime Air to provide logistics services for the South American flower industry.

So it seems only natural Mother’s Day would be the focus of our introductory e-newsletter. Future monthly issues will continue to highlight the operations, customers, products, and services offered by the four enterprises under the heading of Prime Group.

My father had a saying he would share with us kids after my mom cooked an amazing meal, or as we were dressed and ushered off to school. Hoping we might appreciate from a young age what deep dedication, care, and commitment looks like, he would slip us these sage words: “A mother’s work is never done.”

And in some ways, as I witness the effort put in this time of year by our team, from sales and operations, in the warehouse and on the ramp, I can’t help but think that the spirit of that saying is alive and well at PrimeAir.

At our core is dedication and a commitment to the mission, and a sense that we never take for granted the end product – our customers. And I have to say, at this time of year, it often seems like our work is never done!

To go from one flight from Bogota per day to four in advance of Mother’s Day is no small feat. We have to basically maintain a 24-hour operation to meet the demand for the transport of fresh flowers in excellent condition, on schedule – and for weeks on end.

You see it in the faces of our employees when a plane is finally loaded and airborne – a great sense of accomplishment through hard work and determination – and then they do it all over again in time for the next flight.

Our team truly embodies the energy and spirit that we instilled in our the company from the very beginning. The very reason our customers believe in PrimeAir is because they know we pride ourselves on attention to detail, hard work, flexibility, and honesty.

Open communications is also a hallmark of our service philosophy. That is why, as we continue to grow, it is so important to maintain good relations with our customer base. Our success is intrinsically linked to your satisfaction and as such, we are grateful for your support and continued business with the Prime Group companies.

We are so pleased to play a part in delivering happiness and joy to so many mothers across the world. Because, after all, the world needs our mothers and we need to do what it takes to show them that we care.

Roger Paredes
CEO, Prime Group