Prime Group advances digital logistics capabilities with Salesforce

As a global logistics leader, The Prime Group has arrived at a point in its evolution where advanced automation is needed to integrate marketing tactics, determine how efficiently marketing tactics and sales teams work, quantify the level of service customers receive and ultimately hold itself accountable for business growth objectives while maintaining customer focus. For this reason, Prime Group is now deploying Salesforce – creating more effective customer-focused marketing initiatives and increasing sales capabilities.

Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Salesforce’s cloud-based technologies are built to integrate data from the siloed parts of a company that interact with customers, and by giving teams a shared view, help improve response rates and revenues from marketing efforts, including advertising and social media.

To maximize customer support at scale, Prime Group will now leverage improved efficiency and effectiveness at each stage of the sales process – from setting strategy and implementing initiatives to taking action and measuring results. With a goal of improving customer communications and increasing new business opportunities, the custom-designed implementation for Prime Group began June 1.

“Today, we are stepping in a new direction by investing in a major technology upgrade, data-driven sales and marketing, and aggressive prospecting. This will position us extremely well for success in the pandemic period and well beyond,” said Roger Paredes, CEO of Miami-based Prime Group.

“Prime Group is on the cusp of something exciting,” Paredes continued. “At a time when logistics companies worldwide are struggling to get traction due to COVID-19, we’re already moving ahead by reaching outside the box to yield new types of partnerships and businesses that have not historically been part of the Prime Group portfolio.”

The Inside Story on Staying Inside

“How are you doing?”

Remember when we used this line as a simple pleasantry to get a conversation started – never really expecting a response. Well, we still say it these days, but we genuinely mean it!

It’s a small but telling example of how so many things have changed in the age of the coronavirus.

One of the biggest changes is not so much how we are conducting business, but where. Right now I am writing these words at my dining room table. Earlier, I “clocked in” at my home office down the hall. And perhaps later on, I’ll pick up and move over to the kitchen island to check my email.

Working from home is not a new concept, but working from home everyday is. And although we were forced to do so to remain safe – and operational – I am not so disappointed to be realizing the everyday benefits of being here.

Number one is commute time. I used to spend hours a week traversing the highways of Miami back and forth, home to work, and out to lunch and back. Now I am at “the office” each morning in 10 seconds flat. And lunch is, well, right over there on the kitchen counter – a few seconds away by foot!

Notice I didn’t say, a few seconds away barefoot. Because while some folks might be doing that, I do wear socks, and a business shirt and slacks so I’m always ready for the next Zoom call. Which brings me to my dry cleaning bill, or rather I should say the lack thereof – and my non-existent gas and mileage expenses, as well …

At-home working brings a whole host of noteworthy cost benefits, some bigger than others, of course. Seriously though, with all this newfound time and built-in efficiencies achieved while working remotely, I’ve been able to check off a lot of the administrative items I’ve wanted to get to over years.

With none of the tedious office distractions to get in the way, I am also taking a serious look at some smart new back-office initiatives that could allow the overall Prime Group team to deliver more value to our customers over the long-term.

I am also busy brushing the dust off several to-do lists outlining possible new marketing initiatives and business growth. In the past, for instance, we only dabbled with the idea of promoting our air-cargo charter abilities. Now, rather than being solely focused on the day-to-day, I am leading the charge at accelerating expansion into this market. And it’s already paying off in the form of an all-new series of high-visibility messaging via social media and other targeted-marketing platforms.

Then there’s our sudden increased reliance on Teams, Zoom, Skype, and the like. Few examples of how COVID-19 has forced us to change the fundamental ways we work is the widespread use of video conferencing. Since instituting a company-wide ban on business travel in early March, meetings via video has become the ultimate solution to connect with our remote workers and customers. Sure it takes away many of the benefits of direct contact with sales prospects and customers – but we’ll live with that!

Have I got more time to think these things through and envision new ideas? Absolutely. Am I am appreciative of the opportunity to sharpen my focus on the health and future success of our business. Yes.

But at the same time, please know that I am also deeply concerned with the health and well being of our customers, employees, their families and friends during this time of turmoil.

So when anyone with the Prime Group asks “How are you doing,” we’re not just happy to hear your voice, we truly want to know.

We’re here, we care, and we wish you good health.

Stop Being Afraid of What Could Go Wrong And Think of What Could Go Right

Right before our eyes, the outbreak of the coronavirus COVID-19 is changing the world as we know it – and along with it, the cargo and logistics industry.

As the coronavirus continues to be profoundly disruptive to the global supply chain, few companies have been able to escape its devastating impact, and many may not survive.

Prime Group will not be among them.

On Course
Long before anyone had ever heard of COVID-19, Prime Group had already charted a course of successful diversification. So although our core business of shipping fresh cut flowers is taking a big hit right now, we’ve been able to trim our sails and swiftly move into supporting the logistics needs of myriad other specialized industries.

And right on time.

As long-time experts in handling perishables, fortunately we’ve been able to stay busy helping to meet the worldwide demand for fresh fruit, vegetables, and fish. After all, people still need access to food supply.

And not to make light, they also have to snack while at home all day self-isolating. So our product line of Tostones is coming in quite handy for that.

But more than anything, because of our agility as a company and our well established ability in handling highly specialized pharmaceuticals and other commodities related to the medical field, this is where we are now putting great emphasis.

Doing Our Part
I know I speak for the entire Prime Group team, when I say we are very proud to be able to play this important role in helping countries across the world get access to the essential goods they need right now.

This pandemic doesn’t look quite like anything we’ve seen in our lifetime. Trying to plan or make predictions in a time of such uncertainty is really hard.

But what I do know is, as the COVID-19 situation continues to evolve, the people of Prime Group will continue to be there for you, our customers.

Protecting Our Team
In order to maintain the highest levels of service while protecting the health of our team, many of our employees are currently working remotely. A small staff remains in the office, where there is restricted access for all non-essential employees and visitors. Also, as our warehouses are still receiving and dispatching as normal, rest assured, we are in accordance with local health mandates and advisories.

The dedication exhibited by our team, many of whom are also facing immense personal challenges at this difficult time, has been truly remarkable.

I am confident will we make it through this trying time and come out on the other side stronger, healthier, and more resilient than ever.

I believe it was Tony Robbins who once said, “Stop being afraid of what could go wrong, and think of what could go right.” So, please stay calm, think positively, and be healthy my friends.

Prime Group Works with Pharmaceutical Customers to Help People Worldwide

Among the ever-expanding portfolio of specialized services offered by Prime Logistics and Prime Fresh Handling (PFH) is the worldwide shipment, handling, and expert monitoring of pharmaceuticals and biologics.

With state-of-the-art facilities in Europe, South American, and across North America, as well as a 24-7 team of agents on at its operations center in Miami, these Prime Group companies are uniquely qualified to meet – and exceed – the customer demands of this highly specialized industry.

Customer agents from around the world, working with the major pharmaceutical suppliers of the World Health Organization (WHO), more often turn to the Prime Group due to its long-term history of managing time-critical shipments like vaccines and biologics.

Fast, Reliable, Direct
Based in such distant places as Indonesia, India, the Philippines, according to Prime Group Chief Operating Officer Omar Zambrano, “Freight forwarders worldwide know our name and our global reputation for fast, reliable, and direct transportation of pharmaceuticals.”

Stationed at the company’s base of operations in Miami, Prime Logistics Operations Agent Bryan Rivas is one of few people in air cargo logistics who know more about time-sensitive products and the tight and ever-changing rules that govern their movement.

“My role is to find the best way to beat the clock, safely and reliably, of course. Because in many cases, door-to-door service from one corner of the world to the other needs to take place within 48 hours, when possible.”

But it’s not just time, it’s also about temperature consistency. Vaccines and biologics in particular must stay within specific temperature ranges every step of the way – during transit, while in storage, and right up to the point of arrival. Such attention to detail ensures these products maintain their efficacy. Otherwise, they are unuseable.

Diphtheria, Tetanus & Polio
For instance in late February, Prime Logistics was called into action to ship 200 vials of highly sensitive Diphtheria and Tetanus Vaccines; and 3,000 vials of live oral polio vaccine from Jakarta all the way to the Ministry of Health in Belize City. Mission accomplished – just in time for the next shipment of a similar set of vaccines to Asuncion, Paraguay.

Certified & Ready
Rivas also makes it his job to stay on top of all of the industry’s complex shipping regulations and standards for the proper transport of pharmaceuticals. In fact, serving as the certified go-to agent at Prime Logistics for pharmaceutical shipments, he recently attended a three-day course in Temperature Controlled Cargo Operations, given by IATA in Miami. Cargo airline representatives, forwarders, and other cargo agents attended it from all across the Southeast U.S.

Welcome Yulieth Onofre
In light of the company’s continued growth of this and several other commercial product lines, Prime Logistics just recently expanded its team with the addition of Sales Manager Yulieth Onofre.

According to CEO Roger Paredes, who made the announcement March 1, Onofre possesses a background with multiple ocean carriers and many years of experience in the industry and will be responsible for all commercial efforts on the freight forwarding side of the Group. Welcome aboard!

Surgical Masks
In related news, Prime Logistics also recently managed the shipment of thousands of surgical masks from Ecuador and Columbia to Shanghai to help slow the spread of the COVID-19 Coronavirus. This shipment first transited in Miami before leaving for PVG, where the masks were then transported by truck to various inland cities throughout China.