Easily one of the best opportunities to meet the most important people in the floral industry is at the most important flower show in Colombia – Bogota’s Proflora.
As one of the biggest in the world, the show is mostly for flower growers and breeders to show off their wares, but myriad providers of services and products that support the core industry are also represented.
So naturally, Prime Group has been attending for years.
As a veteran of many flower expositions around the world, over and over CEO Roger Paredes says he comes to the same conclusion: “The floral business is as much about the flowers as it is about the people – perhaps even more so.”
For sure, there were hundreds of exhibits and sessions this year highlighting emerging trends and the latest and greatest flower varieties. But Paredes and his sales team, joined by Prime Group’s Chief Operating Officer Omar Zambrano are much too busy to take in any of the “local color,” so to speak. That’s because they are almost solely focused on meeting with new and existing customers.
According to Paredes, it’s all about maintaining and building relationships. “We focus on building new business, but we also taking full advantage of the opportunity to meet with the existing customers of PrimeAir and Prime Fresh Handling in particular, to continually reinforce those important relationships.”
PrimeAir and Prime Fresh Handling (PFH) are the primary divisions of Prime Group Holdings that support the fresh-cut flower business. PrimeAir serves as the general sales and service agent (GSSA) on the ground in Latin America for the biggest players in the air cargo industry – including Atlas Air, and Emirates SkyCargo. These carriers alone transport millions of kilos of flowers out of Bogota and Quito each year.
PFH serves as a strategic ally for its clients by handling the logistics end of the business – from start to finish – in order to achieve safe and fresh delivery of fresh flowers and perishable goods to their final destination. With strategic warehouses and handling facilities around the globe, PFH offers a complete menu of logistics services from cold storage and inventory services, to document processing and customs clearance.
“It was a great show,” Paredes reported. “We arrived with solid sales leads that would allow us to continue developing our portfolio of services, and were able to meet with a handful of new customers that we’d already started working with out of Bogota. At the end of the day, it’s always a good thing to meet clients face-to-face, after interacting for so long via just phone and email.”
Other meetings during the show, scheduled in advance of the event, were set aside for existing customers, he said, to thank them for their business and to check in to see if everything is copacetic.
“What we heard most, thankfully, were expressions of satisfaction with our service,” he added.