Better Together: Celebrating Hispanic Heritage, Broadening the Horizon

Here we are in the heart of National Hispanic Heritage Month, the very midpoint of the month-long celebration that got underway Sept. 15 to honor the history, culture, and achievements of Americans whose ancestry can be traced to Spain, Mexico, the Caribbean, Central America, and South America.

I’m particularly pleased that this year’s chosen theme is “Unidos: Inclusivity for a Stronger Nation.” It seems fitting given what our entire global community has endured coming out of the pandemic and since. Ily Soares, Supervisory Accountant at Farm Credit Administration submitted that winning theme to the National Council of Hispanic Employment Program Managers (NCHPM).

Speaking from the heart, “One uniting factor within our Hispanic community is our desire to be included and represented in all aspects of American society,” Soares emphasized. “As has been proven, when different voices are sitting at the metaphorical table and included in key decisions, the entire community benefits from greater solutions that address concerns from all people.”

Certainly, while negativity abounds in society, this year’s theme offers all of us a powerful, uplifting message. Not only does it encourage us to celebrate our heritage, but it also shows how great our tomorrow can be if we simply be united in our resilience – and hope.

The Roots of Our Celebration

Case in point, the Hispanic Heritage observance began in 1968, another challenging time in our nation’s history with the Vietnam War in full swing, racial strife on the rise and violent protests on college campuses. But Hispanic Heritage Week was a positive focus. It began as a weekly celebration under President Lyndon Johnson and was expanded by President Ronald Reagan to cover a 30-day period; it was enacted into law on August 17, 1988.

Personally, I view Hispanic Heritage Month as a great way of honoring cherished ancestors and building on their legacy. Our own company, Prime Logistics is a minority-based Hispanic company and was founded 20 years ago in Quito, Ecuador. But from the outset, the company’s vision was to grow and prosper – becoming a global leader in logistics services and products.

Solid Partnerships and Growth

Thanks to the solid partnerships we’ve established and maintained over the years with the world’s top air cargo carriers including Emirates SkyCargo, Atlas Air, and others, we’ve done just that. Early on, we also moved our headquarters to Miami, and over the years continued to build our expertise and reliability.

So, while we’re now considered the top “go to” provider of air cargo logistics and transport for the flower industry in both Ecuador and Colombia, we’ve also widened our business horizon by handling shipping and transportation for all types of sensitive perishables – from seafood to medications, from meat to fresh produce. In addition, Prime Logistics’ shipments are increasingly headed for more distant destinations across the Americas, Europe, the Middle East, and Asia.

I am also happy to note that Prime Planet is also thriving – our Miami-based snack chip company that produces a line of delicious fried green Tostones from fresh plantains harvested in Ecuador, and then manufactured there, too. Talk about a success story, with a “taste” of Hispanic pride and ingenuity in every bite.

I think the overall message is that people of diverse cultures and backgrounds have much to contribute and are also “stronger together.” That message definitely reflects our corporate philosophy and is a key element of our dealings with our employees, our partners, and our customers.

So, if you are Hispanic, let me thank you for your contributions to our country, our world – and our company, of course! For those of other cultures or ethnic backgrounds, thanks too for all you do. Together, “united,” we are stronger, better, and can create greater amazing opportunities for future happiness and success.

Visit Us at Expo Flor Ecuador

On a final note, I am excited to announce we are heading to Quito, where Prime Group got its start 20-plus years ago, to attend Expo Flor Ecuador, Oct. 5-7. We are extremely excited that our entire PrimeAir sales staff from Colombia, Ecuador, and Miami will be there, in full force. As the one of the largest international flower fairs in the industry, this is a huge opportunity for our team, and we want to make the best of it. So if you are in the “neighborhood” this week, at Centro de Convenciones Metropolitano de Quito, please come by Booth M09 for a visit.

The Essential Ingredient in Business-to-Business Communications: Trade Show Connections

In my 20-plus years in global logistics, I’ve come to learn that success in business is all about human connection. In fact, PrimeAir has pinned its entire approach to business on this core principle.

Consistent, timely, and direct interpersonal communication – it’s how we understand customer needs, and expertly match our services to satisfy those demands.

Every day, across our entire system, we use a broad spectrum of communications options to network and make connections that will attract new business, ensure the best in customer satisfaction, and solidify relationships with our existing clients.

But the big news I wish to share is that finally, after a long hiatus, we are back on board with the most impactful method of sales outreach – trade shows. And topping the list is Expo Flor Ecuador.

Prior to the pandemic, major trade shows such as Expo Flor, which is one of the largest international flower fairs in the industry, served as the primary way to meet with key customers, prospects, and peers – all under one roof.

Expo Flor Ecuador

We are extremely excited to announce that we will be back at the show in full force, Oct. 5-7 in Quito. This is a huge opportunity, and we want to make the best of it, which is why our entire PrimeAir sales staff from Colombia, Ecuador, and Miami will be present.

After so many years, this show is a “reunion” opportunity of course, but make no mistake, we are keenly focused on gaining solid sales traction by bolstering relations and expanding business with our existing forwarders, GSAs, and airline customers, while also opening the door to new business.

Events of this caliber attract top players in the floral and perishables logistics industries – and in great numbers: this first Expo in four years is expected to feature 125 exhibitors and attract more than 1,650 flower buyers hailing from 42 countries around the world.

The Show Must Go On

Face it, we are social animals, and no advancements in video or telecommunications technology could ever hope to match the effectiveness of direct human connection –

and the business it generates. So, I am so pleased that we are cued up and ready to immediately and confidently step back into the most impactful arena for human connection in the fresh flower industry.

Communication is what brings people together in our business and paves the way for future success. I look forward to connecting with you soon.

It’s July! Celebrate and Have a Little Fun!

July awaits with national holidays, a chance to look back historically and reasons to celebrate. 

Navigating through 2022, we’ve reached July, the year’s mid-point. The month is certainly symbolic for several cultures as a point of celebration. Prime Group is headquartered in Miami, where July 4th is celebrated as a national holiday. It signifies the important day back in 1776 when 14 American colonies signed their “Declaration of Independence” from foreign rule. So, let me be the first to wish all our employees, partners, and clients in the U.S. “Happy Fourth of July” as they celebrate with fireworks, parades, and concerts.

Also celebrating this July are many of our friends, employees, and clients around the world, such as those in Canada and France. Canada Day on July 1 symbolizes the anniversary that started Canadian confederation in 1867; while France’s “La Fete Nationale” or Bastille Day on July 14, commemorates the storming of that Paris fortress and the unity of the French people in 1790. Around the globe, other nations also celebrate anniversaries this summer and we send our best thoughts to them.

Hail Caesar

Wondering how July got its name? That’s an interesting tale. Let’s “rewind” our thoughts back more than 2,000 years to ancient Rome. Within the lunar-based Roman calendar, July didn’t exist. Rather, it was called “Quintilis,” Latin for “fifth month.” Why fifth and not seventh? That’s because the old Roman calendar counted only 10 months (not two winter months), so the month didn’t fall at the same time of the year as it does today. March was the year’s first month. Let’s just say that calendar was confusing.

Fortunately, Julius Caesar, the Roman emperor, reformed it – taking inspiration from the ancient Egyptians and switching to a solar-based system that tracked the time needed for Earth to revolve around the sun. And so created was a calendar of 365.25 days. An extra day was added in February every four years to make up for that extra quarter day. After the two winter months were added in, Quintilis became the seventh month – positioned mid-year.

Then in 44 BC, after Caesar’s death, Rome changed the month of Quintilis to Julius (or July) in honor of the late ruler’s birth month. The new calendar was appropriately named the Julian Calendar. It was used until the late 16th century when the Gregorian Calendar emerged. But today, thanks to the Romans, July remains firmly rooted mid-year.

Dog Days of Summer

Weatherwise, our employees often see July as a month of extremes. For those in the southern hemisphere, July falls in winter; while for Europe, much of Asia, and North America, we have extreme summer heat and humidity. It’s often, as the Romans would say, “the dog days of summer.” So, I’d like to personally thank all our employees, partners, and clients for their dedicated work during July’s most challenging weather days, whether hot or cold.

Relax, Refresh, Reconnect

On a personal level, though, July brings a great opportunity for everyone to relax, refresh, and reconnect with friends and family. If you have a sweet tooth, perhaps ask friends over to share treats during July’s National Ice Cream Month, Chocolate Day in July, or Pecan Pie Day on July 12.

In addition, July is National Hot Dog Month so it’s the perfect timing for a backyard party. If you’re seeking to put on a fancier soiree, consider National Caviar Day on July 18. Also, for those with a health bent, July is National Watermelon Month and National Blueberry Month, plus Fresh Spinach Day arrives July 16, and World Tofu Day is July 26.

Frankly, I’m amazed at July’s array of fun or quirky celebratory days. Just pick your passion and host a get-together. National Country Music Day is July 4, Video Games Day arrives July 8, Embrace Your Geekness Day is July 13, World Emoji Day is July 17, and National Lipstick Day is July 29. Other days honor relatives or pay tribute to house plants, cowboys, lollipops, sharks, ugly trucks and alas, even snakes.

So, heading into July, let’s take stock of the month, appreciate its historic context – and remember to celebrate and have a little fun. Most of all, have a safe summer!

Roger Paredes

CEO Prime Group

The Good, the Bad, and the Jolly of the Sustained Growth of E-Commerce

‘Tis the Season for Surges in e-Commerce  

It’s that time of year again as the Prime Group of companies, our global logistics customers, and our dedicated worldwide workforce ramp up efforts for 2021’s holiday retail season. Thankfully, e-commerce is booming – creating a torrent of consumer demand among our wholesale clients and retail industry businesses. In late September, eMarketer projected more than a trillion dollars in total retail holiday sales, $200 billion of that in online sales.

So, as this peak retail-buying season kicks off and people weary of the pandemic jump online to shop ‘till they drop, let’s all focus on the importance of keeping the global products pipeline “filled and flowing with goods.” Fortunately, the opportunities are sizable – ranging from the iconic “Black Friday” sales period (and increasingly, even several weeks before that) to the shopping weeks leading up to Thanksgiving, Christmas, Kwanza, and New Year’s.

The Good
During this peak retail sales period – despite many of the persistent stresses along the supply chain – I truly believe there are tremendous opportunities for all of us to shine. At Prime Group, our mission is to provide to our wholesale customers, grocery industry clients, and retail industry suppliers the highest standards in global-logistics support so that their goods arrive in a smooth, safe, and on-time fashion. We know just how important it is economically for our customers to succeed this holiday season in fulfilling their clients’ much-needed “retail fix.”

Consumers concerned about the COVID-19 variants this fall are again depending on the safety, convenience, and reliability of e-commerce channels to buy gifts for friends and relatives – and goods for themselves. In addition, they’re also buying a bit earlier than in the past, as they read news about worsening shortages of the latest electronics and other high-demand goods, and the lack of ample transport capacity by air, land, and sea. That includes everything from the latest fashions to furniture, electronics, office supplies, fresh flowers and perishable foods.

Over the past two years we’ve certainly seen that grocery e-commerce is among the fastest-growing product categories. Increasingly, we’re serving retail grocery operations, distributors, and food-and-beverage businesses such as restaurants – and even the cruise lines. In step with this growing trend, we are now in a position better assist our clients due to the recent expansion of cold storage facilities across our global network. This further allows us to maintain a safe, cold supply chain for shipping temperature-sensitive fruits, vegetables, cheese, fish, and seafood – not to mention vaccines and other medical materials.

On the technology side, we’ve also beefed up our systems and processes, so we’re able to track and monitor customer shipments more closely and to better communicate with them as to the status of those shipments. The goal is to ensure fresh, safe and on-time delivery worldwide.

The Not So Good
The time is now upon us to ensure the holiday season is a successful period for all. Timing is critical. It’s important to recognize that the entire global supply chain is still wrestling with material shortages, lack of availability of certain goods, and manufacturing changes due to factory closures, but also down line due to port closures, air transport delays, and a general lack of transport equipment and capacity. Couple that with consumers buying sooner than later, and it’s time to talk.

And the Jolly
While our lives have been reshaped by this pandemic, the 2021 holiday buying season offers opportunities for all of our businesses. For two decades, customers have depended on Prime Group to adjust to marketplace conditions and help them succeed in getting much needed products from point A to B and then. Through this year’s challenges, we’ve done that by adapting and responding to marketplace conditions that simply weren’t there in the same way in the past. We are working more closely with our customers than ever to help them avoid any pitfalls along the way – and to stay happy!

Yes, all the signs point to a bumpy ride as global industries head into 2022 and beyond. But let’s seize the opportunity to make this year’s holiday retail buying season a success. We’re here and ready to do our part for you.

Stay safe!

– Roger Paredes, CEO

Prime Group’s Promising Position on the Global Map

When the Prime Group relocated in 2019 to an all-new headquarters complex, it was a bold step forward that served as the capstone of a well planned launch into a new era for the company.

Little did we know, we were also entering an all-new era for the logistics industry – as the global economy was about to be slammed by the coronavirus pandemic.

In this business timing is everything – and it turns out, this move was right on time. We didn’t know it then, but the staged lead up to our corporate realignment effectively put us in a most fortuitous position to better endure the coming crisis.

The long-awaited relocation within the city of Doral, Fla., was just one component of the overall strategic plan to energize our organization from top to bottom. We focused on streamlining internal systems, recruiting top qualified talent, and launching multiple new management and marketing initiatives. In the process, we were bolstering the very resilience and capacity that would permit us to withstand the enormous pressures that we along with the entire logistics industry were about to bear.

So today we look back at the past three years in our new home, and while the world has shifted and the industry has persisted, we are in a much more promising place on the world map than ever before in our 20-year history.

Prime Group has truly emerged as a  global leader with diverse services and products – and our corporate base of operations says just that. At the same time it signals that we are right-placed for continued growth and expansion of our worldwide brand.

As we enter what appears to be an all-new and very serious phase of the pandemic, Prime Group’s ability to survive and thrive goes well beyond the strength of bricks and mortar. It goes to the core of our values, integrity, and commitment to remain strong for our customers, employees, and the industry overall.

Please stay safe.

~ Roger Paredes – CEO

A Message From Our CEO: Honoring Our Mothers All Across the Planet

As Mother’s Day approaches in many countries worldwide, I’d like to wish all the mothers out there a happy day, as well as a heartfelt “thank you” for all that you do, day in and day out. You love us, nurture us, support, and counsel us through good times and bad – and are to a great extent, responsible for the people we ultimately become as adults.

Your influence in our lives is priceless. Or, as Abraham Lincoln so eloquently put it: “All that I am or ever hope to be, I owe to my angel Mother.”

Each year, thankful daughters, sons, and spouses express their love and appreciation to their moms or spouses with fresh flower deliveries of roses and other popular flowers. In fact, last year U.S. consumers alone spent $2.6 billion on Mother’s Day flowers.

As a side note, numbers like that are of particular importance to Prime Planet’s parent company, the Prime Group. After all, it was in the field of fresh flowers more than 20 years ago that the groundwork was laid in our expert handing of fresh and natural products – and production of our own line of all-natural green plantain Tostones starting in 2016!

A Look Back in History

Since we’re talking history, let’s take a look at how Mothers Day began. Celebrated in more than 50 countries worldwide, in the U.S., the holiday originated from the tireless efforts of Anna Jarvis, who in 1908 organized the observance to honor her late mother. It then became an official holiday in 1914.

But throughout history, many civilizations and countries have honored the concept of motherhood. The ancient Greeks and Romans created festivals to honor the mother goddesses Rhea and Cybele, for example.

Many nations celebrate Mother’s Day on or around the second Sunday in May, but the timing can vary globally. For example, in Russia, it is celebrated on the last Sunday in November, while in Thailand, Mother’s Day is meant to promote the royal family, so it falls on August 12 – the birthday of Queen Sirikit, the Queen Mother of Thailand. Customs too vary.

In Mexico, Mother’s Day is celebrated with church masses and colorful parties and parades; while in Japan, where carnations reign on Mother’s Day, children there also draw pictures of their mothers as gifts or to display at a local art show.

Wherever and whatever the celebration, Mother’s Day is a great time to show our mothers or spouses just how important they are and how much we love and thank them. So, let me take this opportunity to say, “Happy Mother’s Day to moms everywhere!”

And of course to my own! Happy Mother’s Day, mom!

CEO Headshot

Roger Paredes – CEO

Hope Continues to Bloom

With springtime comes flowers and Easter, typically one of the largest floral holidays on the calendar – which means, this is one of the busiest times of year for the Prime Group of companies.

Traditionally, Easter Sunday and spring weddings make this one of the highest demand periods for growers, florists, flower importers, and shippers, and of course logistics companies such as Miami-based Prime Logistics, Prime Fresh Handling, and PrimeAir.

Last year, coronavirus shut down churches and restaurants – two major consumers of flowers for Easter services and brunches. Shelter-in-place orders meant fewer families could host Easter dinners at home. Spring weddings also were postponed, all severely impacting growers across the world.

But this year, hope is in the air – in the form of the new life-saving vaccines developed to help control the spread of virus that has plagued us for so long. Company names like Pfizer, Johnson & Johnson, and Moderna now play large in the world of pharmaceutical logistics. These names have also become part of our everyday conversation, signaling an awakening from the darkest period of the pandemic and providing overwhelming sense of relief, re-emergence, and renewal.

Aren’t these the very themes of Spring itself? The season associated symbolically with dramatic changes such as rebirth, resurrection, and waking from sleep.

Turning the Corner

What a difference a year makes – in stark contrast with April 2020, when the pandemic was in full swing, international trade had altogether halted, and the entire global economy was collapsing before our eyes. Like most business in the world economy, needless to say, the cut-flower industry was very severely impacted.

Thankfully though, we’ve turned the corner, as traditional importers who sell to wholesalers who sell to retailers, supermarkets, big box retailers, online distributors, as well as to traders at the world’s largest trading site in Amsterdam – are all now enjoying the resurrection of the industry.

Of course, this also includes a resurgence of businesses at the root of the flower industry: the farms, in-country forwarders, and shippers serving the verdant regions of Colombia and Ecuador. Great news for those local economies.

Rosier Outlook

Today, global sales related to the spring-time floral business are now booming because of the weddings and other events that had been rescheduled after long delays. This upward trend is expected to continue, reaching the same economic levels as compared to late 2019.

Even rosier is the outlook for the worldwide market for flowers and ornamental plants over the next five years. It is expected to grow roughly 6.3 percent, reaching $57.4 billion USD in 2024, up from $42.4 billion USD in 2019.

While the global floral market is faring better than initially anticipated, the economy will no doubt continue to be impacted by the consequences of the pandemic. Nonetheless, consumers are thankful they are getting back to being able to brightening the day of their loved ones with flowers this spring.

“Let Hope Bloom”

In the midst of the crisis last year, the Dutch Flower Council created a social media campaign called, “Let Hope Bloom.” This uplifting message reminded consumers of the importance of flowers in their lives and in fact did lift spirits – and sales!

But for me, it also reflected the resilience of an industry that has endured unexpected turns in the economy, the environment, and a multitude of other unpredictable forces over the years.

I am confident hope will continue to bloom this year, and that the floral industry will be stronger than it ever has been as the world continues to emerge from this crisis, and well into the future.

Happy Spring – and please stay safe.

~ Roger Paredes – CEO

Prime Group Aligns with Big Names in the Business

Many are right here among our ranks

Smart and innovative firms often surround themselves with other smart and innovative players. The Prime Group has been painstakingly diligent over its 20-year history to align itself with the most prominent air-cargo carriers in the business along with highly reputable vendors, distributors, and global trade organizations.

The caliber of external relationships is a strong indicator of the type of company you are known to be. In other words, you are the company you keep – an extremely telling standard by which a company’s reputation is measured.

There is another important gauge that accurately reflects your business acumen, philosophy, and practices, one that is perpetuated internally – Prime Group’s highly qualified and skilled workforce.

We recognize that our employees also are a clear reflection of the company and our core values: honesty and professionalism, and constant innovation and adaptation. So similarly, we have worked very hard at maintaining – and improving – our place in the industry by selecting, cultivating, and retaining the best possible talent.

As the true face of the company, Prime Group people represent a huge investment, one that deserves the greatest care and attention. One way to gain and retain the best talent is to continually offer opportunities for professional growth.

Education never ends – nor should it. There is always room for growth and knowledge, especially in the form of professional certifications. Investing in employee skills training not only bolsters employee expertise and knowledge, but having certified specialists on staff positively impacts the entire corporation.

In light of this, we keep a keen eye on ways to expand and enhance the skills and aptitude of our team specifically within the area of perishables and pharmaceuticals logistics. Through our relationship the World Cargo Association (WCA), the Prime Group of companies may now boast three new levels of certification among staff in several areas.

Awarded by WCAworld Academy within the last two months, they include:

  • Responsible Person Certification for Good Distribution Practices;
  • Anti-Bribery & Corruption Certifications; and
  • Responsible Person Certification for Logistics (for Good Distribution of Medicinal Products for Human Use).

This third honor, issued to Prime Logistics General Manger Edgar Campana, is most impressive as it makes us the first logistics firm in the U.S. to receive this level of certification. It signifies to the cargo world we have a representative on staff with a thorough understanding of the vast regulatory requirements for storage and distribution of materials for medicinal products in the pharmaceutical industry – not just in the U.S., but across the entire freight forwarding community worldwide.

This announcement truly is a feather in our cap. It reinforces the fact among our many stakeholders and business prospects that we are not only well positioned to do our part in the vital distribution of COVID-19 vaccines, but going forward, in to support the ongoing seasonal distribution of other biologics and pharmaceutical equipment worldwide.

I couldn’t be more proud of our staff and their dedication to elevating their professional skills and abilities while showing the world that Prime Group is succeeding in our pursuit to not only do the best, but be the best. Congratulations, team!

Prime Group looks forward to continuing to align itself with the greatest names in the business – and they are right here among our ranks.

The Inside Story on Staying Inside

“How are you doing?”

Remember when we used this line as a simple pleasantry to get a conversation started – never really expecting a response. Well, we still say it these days, but we genuinely mean it!

It’s a small but telling example of how so many things have changed in the age of the coronavirus.

One of the biggest changes is not so much how we are conducting business, but where. Right now I am writing these words at my dining room table. Earlier, I “clocked in” at my home office down the hall. And perhaps later on, I’ll pick up and move over to the kitchen island to check my email.

Working from home is not a new concept, but working from home everyday is. And although we were forced to do so to remain safe – and operational – I am not so disappointed to be realizing the everyday benefits of being here.

Number one is commute time. I used to spend hours a week traversing the highways of Miami back and forth, home to work, and out to lunch and back. Now I am at “the office” each morning in 10 seconds flat. And lunch is, well, right over there on the kitchen counter – a few seconds away by foot!

Notice I didn’t say, a few seconds away barefoot. Because while some folks might be doing that, I do wear socks, and a business shirt and slacks so I’m always ready for the next Zoom call. Which brings me to my dry cleaning bill, or rather I should say the lack thereof – and my non-existent gas and mileage expenses, as well …

At-home working brings a whole host of noteworthy cost benefits, some bigger than others, of course. Seriously though, with all this newfound time and built-in efficiencies achieved while working remotely, I’ve been able to check off a lot of the administrative items I’ve wanted to get to over years.

With none of the tedious office distractions to get in the way, I am also taking a serious look at some smart new back-office initiatives that could allow the overall Prime Group team to deliver more value to our customers over the long-term.

I am also busy brushing the dust off several to-do lists outlining possible new marketing initiatives and business growth. In the past, for instance, we only dabbled with the idea of promoting our air-cargo charter abilities. Now, rather than being solely focused on the day-to-day, I am leading the charge at accelerating expansion into this market. And it’s already paying off in the form of an all-new series of high-visibility messaging via social media and other targeted-marketing platforms.

Then there’s our sudden increased reliance on Teams, Zoom, Skype, and the like. Few examples of how COVID-19 has forced us to change the fundamental ways we work is the widespread use of video conferencing. Since instituting a company-wide ban on business travel in early March, meetings via video has become the ultimate solution to connect with our remote workers and customers. Sure it takes away many of the benefits of direct contact with sales prospects and customers – but we’ll live with that!

Have I got more time to think these things through and envision new ideas? Absolutely. Am I am appreciative of the opportunity to sharpen my focus on the health and future success of our business. Yes.

But at the same time, please know that I am also deeply concerned with the health and well being of our customers, employees, their families and friends during this time of turmoil.

So when anyone with the Prime Group asks “How are you doing,” we’re not just happy to hear your voice, we truly want to know.

We’re here, we care, and we wish you good health.

Stop Being Afraid of What Could Go Wrong And Think of What Could Go Right

Right before our eyes, the outbreak of the coronavirus COVID-19 is changing the world as we know it – and along with it, the cargo and logistics industry.

As the coronavirus continues to be profoundly disruptive to the global supply chain, few companies have been able to escape its devastating impact, and many may not survive.

Prime Group will not be among them.

On Course
Long before anyone had ever heard of COVID-19, Prime Group had already charted a course of successful diversification. So although our core business of shipping fresh cut flowers is taking a big hit right now, we’ve been able to trim our sails and swiftly move into supporting the logistics needs of myriad other specialized industries.

And right on time.

As long-time experts in handling perishables, fortunately we’ve been able to stay busy helping to meet the worldwide demand for fresh fruit, vegetables, and fish. After all, people still need access to food supply.

And not to make light, they also have to snack while at home all day self-isolating. So our product line of Tostones is coming in quite handy for that.

But more than anything, because of our agility as a company and our well established ability in handling highly specialized pharmaceuticals and other commodities related to the medical field, this is where we are now putting great emphasis.

Doing Our Part
I know I speak for the entire Prime Group team, when I say we are very proud to be able to play this important role in helping countries across the world get access to the essential goods they need right now.

This pandemic doesn’t look quite like anything we’ve seen in our lifetime. Trying to plan or make predictions in a time of such uncertainty is really hard.

But what I do know is, as the COVID-19 situation continues to evolve, the people of Prime Group will continue to be there for you, our customers.

Protecting Our Team
In order to maintain the highest levels of service while protecting the health of our team, many of our employees are currently working remotely. A small staff remains in the office, where there is restricted access for all non-essential employees and visitors. Also, as our warehouses are still receiving and dispatching as normal, rest assured, we are in accordance with local health mandates and advisories.

The dedication exhibited by our team, many of whom are also facing immense personal challenges at this difficult time, has been truly remarkable.

I am confident will we make it through this trying time and come out on the other side stronger, healthier, and more resilient than ever.

I believe it was Tony Robbins who once said, “Stop being afraid of what could go wrong, and think of what could go right.” So, please stay calm, think positively, and be healthy my friends.

~ Roger Paredes – CEO