GSSA Services, Export, and Import This Women’s Day

Celebrating Women in Logistics: Elevating GSSA Services, Export, and Import This Women’s Day

In the dynamic world of logistics, the role of women has been transformative, reshaping the landscape of GSSA services, export, and import operations. As we approach International Women’s Day, it’s crucial to spotlight the strides women have made in this sector, driving innovation and excellence in logistics solutions worldwide.

Empowering Women in Logistics

The logistics industry, historically dominated by men, is witnessing a remarkable shift. Women are not only participating but leading the charge in GSSA services, and export and import operations. Their contributions are not just elevating industry standards but are also key to fostering diversity and inclusion in the workplace. This Women’s Day, we celebrate the achievements and the indomitable spirit of women in logistics, acknowledging their role in steering the industry toward a brighter, more inclusive future.

GSSA Services: Women at the Helm

General Sales and Service Agents (GSSA) play a pivotal role in the aviation and logistics sectors, offering a range of services from sales and marketing to warehousing and distribution. Women leaders in GSSA services are pioneering innovative strategies, enhancing service delivery, and expanding global networks. Their expertise and vision are instrumental in navigating the complexities of the global market, ensuring seamless operations across borders.

Innovating Export and Import Through Women’s Leadership

The export and import sector benefits immensely from the diverse perspectives women bring to the table. Their leadership is evident in the way logistics companies manage international trade, handle complex regulations, and foster sustainable supply chains. Women’s day is a perfect opportunity to recognize their contributions to making the export and import processes more efficient, reliable, and adaptable to the ever-changing global market demands.

A Call to Action: Support Women in Logistics

This Women’s Day, let’s commit to supporting and empowering women in the logistics industry. By investing in their development, promoting gender equality, and creating inclusive work environments, we can unlock the full potential of GSSA services, export, and import operations. Together, we can build a more equitable and prosperous future for everyone in the logistics sector.

Conclusion

As we celebrate International Women’s Day, let’s honor the women who are reshaping the future of logistics. Their contributions to GSSA services, and export and import operations are invaluable, driving growth, innovation, and diversity in the industry. Here’s to the women in logistics: your achievements inspire us all to strive for excellence and equality in every endeavor.

The Inside Story on Staying Inside

“How are you doing?”

Remember when we used this line as a simple pleasantry to get a conversation started – never really expecting a response. Well, we still say it these days, but we genuinely mean it!

It’s a small but telling example of how so many things have changed in the age of the coronavirus.

One of the biggest changes is not so much how we are conducting business, but where. Right now I am writing these words at my dining room table. Earlier, I “clocked in” at my home office down the hall. And perhaps later on, I’ll pick up and move over to the kitchen island to check my email.

Working from home is not a new concept, but working from home everyday is. And although we were forced to do so to remain safe – and operational – I am not so disappointed to be realizing the everyday benefits of being here.

Number one is commute time. I used to spend hours a week traversing the highways of Miami back and forth, home to work, and out to lunch and back. Now I am at “the office” each morning in 10 seconds flat. And lunch is, well, right over there on the kitchen counter – a few seconds away by foot!

Notice I didn’t say, a few seconds away barefoot. Because while some folks might be doing that, I do wear socks, and a business shirt and slacks so I’m always ready for the next Zoom call. Which brings me to my dry cleaning bill, or rather I should say the lack thereof – and my non-existent gas and mileage expenses, as well …

At-home working brings a whole host of noteworthy cost benefits, some bigger than others, of course. Seriously though, with all this newfound time and built-in efficiencies achieved while working remotely, I’ve been able to check off a lot of the administrative items I’ve wanted to get to over years.

With none of the tedious office distractions to get in the way, I am also taking a serious look at some smart new back-office initiatives that could allow the overall Prime Group team to deliver more value to our customers over the long-term.

I am also busy brushing the dust off several to-do lists outlining possible new marketing initiatives and business growth. In the past, for instance, we only dabbled with the idea of promoting our air-cargo charter abilities. Now, rather than being solely focused on the day-to-day, I am leading the charge at accelerating expansion into this market. And it’s already paying off in the form of an all-new series of high-visibility messaging via social media and other targeted-marketing platforms.

Then there’s our sudden increased reliance on Teams, Zoom, Skype, and the like. Few examples of how COVID-19 has forced us to change the fundamental ways we work is the widespread use of video conferencing. Since instituting a company-wide ban on business travel in early March, meetings via video has become the ultimate solution to connect with our remote workers and customers. Sure it takes away many of the benefits of direct contact with sales prospects and customers – but we’ll live with that!

Have I got more time to think these things through and envision new ideas? Absolutely. Am I am appreciative of the opportunity to sharpen my focus on the health and future success of our business. Yes.

But at the same time, please know that I am also deeply concerned with the health and well being of our customers, employees, their families and friends during this time of turmoil.

So when anyone with the Prime Group asks “How are you doing,” we’re not just happy to hear your voice, we truly want to know.

We’re here, we care, and we wish you good health.

Stop Being Afraid of What Could Go Wrong And Think of What Could Go Right

Right before our eyes, the outbreak of the coronavirus COVID-19 is changing the world as we know it – and along with it, the cargo and logistics industry.

As the coronavirus continues to be profoundly disruptive to the global supply chain, few companies have been able to escape its devastating impact, and many may not survive.

Prime Group will not be among them.

On Course
Long before anyone had ever heard of COVID-19, Prime Group had already charted a course of successful diversification. So although our core business of shipping fresh cut flowers is taking a big hit right now, we’ve been able to trim our sails and swiftly move into supporting the logistics needs of myriad other specialized industries.

And right on time.

As long-time experts in handling perishables, fortunately we’ve been able to stay busy helping to meet the worldwide demand for fresh fruit, vegetables, and fish. After all, people still need access to food supply.

And not to make light, they also have to snack while at home all day self-isolating. So our product line of Tostones is coming in quite handy for that.

But more than anything, because of our agility as a company and our well established ability in handling highly specialized pharmaceuticals and other commodities related to the medical field, this is where we are now putting great emphasis.

Doing Our Part
I know I speak for the entire Prime Group team, when I say we are very proud to be able to play this important role in helping countries across the world get access to the essential goods they need right now.

This pandemic doesn’t look quite like anything we’ve seen in our lifetime. Trying to plan or make predictions in a time of such uncertainty is really hard.

But what I do know is, as the COVID-19 situation continues to evolve, the people of Prime Group will continue to be there for you, our customers.

Protecting Our Team
In order to maintain the highest levels of service while protecting the health of our team, many of our employees are currently working remotely. A small staff remains in the office, where there is restricted access for all non-essential employees and visitors. Also, as our warehouses are still receiving and dispatching as normal, rest assured, we are in accordance with local health mandates and advisories.

The dedication exhibited by our team, many of whom are also facing immense personal challenges at this difficult time, has been truly remarkable.

I am confident will we make it through this trying time and come out on the other side stronger, healthier, and more resilient than ever.

I believe it was Tony Robbins who once said, “Stop being afraid of what could go wrong, and think of what could go right.” So, please stay calm, think positively, and be healthy my friends.

~ Roger Paredes – CEO

The Secret to Handling Uncertainty is to Focus on Progress

As a businessman, a father, and a member of the world community, I’m very concerned, as most of us are. I’ve been closely monitoring news of the progression of coronavirus around the globe – and its impact on the markets and the logistics industry, in particular.

Yet all I can be sure of these days is that there are very few things we can be sure of.

In fact, as I share these words, news just popped up that the global death toll has now passed 3,000, with South Korea and China leading the way in confirmed infections.

Apparently they are calling this thing a “novel” coronavirus, because it’s an all-new strain that has not been previously identified in humans. They know for sure it causes a highly infectious respiratory disease called COVID-19. But beyond that, they are unsure how and when it will be brought under control. Meanwhile, we wash our hands, cover our coughs, and limit exposure to crowded areas.

And we stay tuned. That’s what I have been doing, gathering all the information I can from trusted sources of information, such as the U.S. Centers for Disease Control and Prevention (CDC) and the World Health Organization. I encourage you to so the same.

Impact on Logistics
With regard to the health of the logistics industry, we should likewise keep a close eye on what is happening as the world’s second largest economy, in China, continues to spook global markets and dent growth in all sectors of the worldwide economy.

To say the potential impact of coronavirus on the logistics industry is a fluid situation is an understatement, because, as we all know, we are more interconnected today than ever. Asian markets are closely tied to European markets and to North America and South America.

For those who remember SARS in 2003, this situation is far more complex because back then, the economy worldwide was much more siloed. Today it is all interdependent.

Thus far, however, the impact of this epidemic on Prime Group operations has been minimal – but it’s not clear how much worse this outbreak will yet become and how long it will last. Some experts are now saying perhaps through the summer.

Global Impact
I just read a late February study by the American Chamber of Commerce stating that three-quarters of international businesses around the world expect the COVID-19 outbreak to impact 2020 revenue.

The study further states that the outbreak has affected operations “to a great extent” for 43 percent of logistics companies they surveyed in the Asia-Pacific region, with 57 percent of logistics companies saying operations were “somewhat” impacted. In terms of revenues, the report also indicated that the 86 percent of logistics companies are expecting revenue to be down between 1 and 10 percent.

What’s even more disconcerting is that the fear of what could happen is driving the markets. Yes, few things these days are for sure. But there is certainly always hope.

Let’s Focus on Progress
I think it was author and life coach Tony Robbins who once said, “The secret to handling uncertainty is to focus on progress.”

So as I get back to work this morning, I do know one thing: We are in this together. We will get past this together. If we all stay focused on progress, soon it will be business-as-usual again, I’m sure.

Out With The Old and In With The New

As we join together to celebrate the New Year and the launch of a new decade, allow me to wish you all the best in 2020, and thank you for helping to make 2019 a banner year for the companies of Prime Group Holdings.

Few holidays are celebrated the world over like New Years Day. It’s that one universal moment of bliss and hope where people all across the globe vow to toss aside the old and welcome the new.

It’s also a time when revelers partake in all sorts of traditions, like bolting down a dozen grapes right before midnight, symbolizing great promise in the 12 months ahead.

But mostly it’s about partying, dancing, drinking, and eating, which is also the case in my hometown of Quito. But there’s one big difference, something that no one else in the world does.

For as long as I remember, an essential part of our New Years holiday included celebrating with “Año Viejos effigies. Translated as “Old Years,” it consists of making and displaying artistic paper-Mache dolls – and then setting them on fire at the stroke of midnight!

These Año Viejo dolls typically represent all kinds of figures associated with the past year. Especially popular are cartoon characters, celebrated sports figures, and ridiculed politicians.

Growing up, everyone I knew did this. And it obviously isn’t just about burning brightly colored dolls. It remains a tradition because it signifies the human desire to continually improve, shed past behaviors and actions, and make way for new possibilities. It is essentially our way of joining the world in saying, “Out with the old and in with the new.”

And not to say old is bad. Because looking back and remembering is an important exercise that gives us space to reflect on all the good things that have brought us to this point. And from this point we get to grow, improve, and advance.

That’s precisely what we’re doing at Prime Group. As a company, we are at a point where smart growth and planning is bringing us great success. But I believe we can do even better – and that’s exactly what we plan to do in the year ahead.

Our overarching goal last year was to clear the way for what’s to come, by focusing on re-assessment and planning. Because as you start growing, it is imperative that you get better organized.

How we went about that was by initiating innovative business processes and technologies throughout 2019 to make way for greater efficiencies and new growth in 2020.

One example of this is the anticipated integration of a new system of software across our entire international network, provided through Microsoft Dynamics 365.

It had become nearly impossible – and totally inefficient – to manage with four different accounting systems. We were using one set of business-tracking and accounting software in Ecuador, a totally different set in New York, and another in Miami and in Amsterdam.

So for 2020, we are engaging in a companywide migration to Microsoft Dynamics 365, an all-in-one business management solution that will help us to connect financials, sales, service, and operations to streamline business processes, improve customer interactions, and make better decisions across all Prime Group divisions.

It’s powerful tool that will allow us to better manage our financials, accelerate financial close and reporting, and improve forecast accuracy.

And in the case of our product-focused divisions, it also promises to automate and secure our supply chain by optimizing inventory levels, reducing lost sales and shortages, and maximizing profitability.

Another goal – one that we actually roll out every year – is to continue growing the commercial side of our operation. We will focus on expanding our client base in all divisions: For PrimeAir, add more airlines and new territories; for Prime Logistics (formerly Prime Air & Ocean Cargo ), more importers and new suppliers; for Prime Fresh Products, more supermarket chains and new distributors; and for Prime Fresh Handling, more fish, more produce, and pursue all new lines.

Simply stated, our New Year’s resolution is “new, new, and more new” through constant innovation and adaptation. We will continue building upon our successes, and creating new possibilities and customers in all-new service areas – while maintaining our highest levels of service.

So again, from our Prime Group family to yours, we wish you a happy, healthy, and prosperous New Year.

~ Roger Paredes – CEO

Holiday Season Offers Good Reason to Smile

Once a year, Prime Group’s hard-working employees turn their attention to the important task of hardly working – for one glorious night – during the company’s annual holiday party.

Last month’s gala holiday party in Downtown Miami offered an opportunity for the staff to let their hair down, as the old expression goes, and have a whole lot of fun together, as captured in these festive photos.

Hosted at the InterContinental Hotel Miami, the party was as a welcome break from the serious commitment the staff puts in all year, on behalf of the many customers of Prime Group’s four divisions: PrimeAir, Prime Logistics, Prime Fresh Products, and Prime Fresh Handling.

Holiday functions traditionally serve as a way to boost team morale and to reward loyalty – and this year’s event was no exception. But such functions are also a way by which company leadership shows genuine gratitude to their team. CEO Roger Paredes did just that, by stepping up to greet employees, their spouses and partners, and other guests as they settled in for an evening of frivolity.

Expressing his pleasure in seeing so many familiar faces and others who have left the company only to return, he noted “This is a sure sign of our success, and that the companies of Prime Group remain an attractive place to work.”

In addition to so many successes over the past year, he noted that there were of course some difficulties, as well. “But together, we were able to overcome those challenges, which were mostly market driven.”

“Our successes in 2019 were made possible by the dedication and resolute commitment of this team – now 100 employees strong – and all the things you do to help us continue to prosper, year after year.

“Without you, none of this would be possible. So, from bottom of our hearts, COO Omar Zambrano and I wish all of you and your families a very Merry Christmas and a happy New Year.

  

   

Happy Holidays to all, from the Prime Group family

It has been said that feeling gratitude and not expressing it is like wrapping a present and not giving it. With 2019 coming to a close in just a few short weeks, all of us here at Prime Group hope that this holiday season, and the year ahead, hold great things for you and your entire family of friends and loved ones.

The holiday season is a time to spend with the most important people in your life. It is my wish that in the midst of your celebrations, you find a few moments of peace and embrace the spirit of what this time of year is truly about.

There are no hard and fast rules in holiday reflection. The end of one year and the start of another, along with the holiday time off and gatherings, just seems to naturally inspire us to reflect and express gratitude at every turn!

From a business standpoint, the same rings true. ‘This also the season to reflect, be thankful, and eagerly anticipate. Joined by my business partner Omar Zambrano and the entire Prime Group management team, that’s exactly what we’re doing right now. As the year comes to an end, we’re thinking about what was and what will be.

First and foremost, we thank our employees who are the finest group of professionals ever found at one company. They work hard and long – and strive to be better every day. They understand and live our values at work and most likely at home, by espousing “Honesty; Responsibility; Commitment and Integrity.”

We also wish to thank our customers, without whom, everything is irrelevant. We thank them for their loyalty, appreciation, and their receptiveness to our ideas and solutions.

Prime Group had a very good 2019. We grew the business at an astounding rate compared with our peers. And we made tremendous new staff additions and adjustments – all positive moves geared to support our 2019 goal of realigning the business on the commercial side.

In addition, we increased the scope of products and services for our customers, which also allowed us to work with others we previously had not served. In particular, we focused on growing customers in Los Angeles, New York, and Amsterdam, and succeeded in doing so.

We dedicated much of 2019 to the reinforcement of our corporate values, which is what will guide us into the New Year. We know adherence to our values makes us better. They define what we want to be, how we want to act, and how we want to be perceived.

Therefore, for 2020, we pledge to continue to be an organization that provides quality services, that is recognized for its honesty and professionalism, and that has a keen eye on constant innovation and adaptation.

Having just finished our budgeting and forecasts for 2020, I am confident I’ll have more good news to share in the months ahead. The plan is to continue building upon our successes, create new possibilities and customers in all-new service areas, all the while maintaining our historic high levels of service.

So, whatever your plans are for the New Year, Prime Group wishes you the best in reaching your goals, and striving for a brighter future.

After celebrating 20 years with Prime Group, CFO Juan Galarraga banks on at least 20 more

It is said that long-term employees reflect a stable work environment and a great degree of employee satisfaction.

But for Juan Andres Galarraga, Chief Financial Officer of Prime Group Holdings, it’s not just a matter of being happy on the job, working here has become an extension of his family.

Galarraga celebrated his 20th anniversary Oct. 12, in good company, with Prime Group executives and management, sharing stories of the “good old days.” After all, he was just 20 years old when he joined this promising start-up in a tight little office in Quito focusing on the flower trade.

Right in line after the company’s first two employees, founders Roger Paredes and Omar Zambrano, Galarraga got onboard in October of 1999 for the ride of a lifetime, quite literally. Along the way, through the ups and downs of business, they also became great friends.

Family Affair
“But it goes further with me. Over the years, Roger and Omar not only became close friends, they became like a family. And I am so grateful to be a part of it all.”

As a result, Galarraga carries the title “Employee Number 3” – a designation he proudly touts to this day, and plans to hold onto for at least another 20 years.

“It’s the best of both worlds,” he says. “Amazing work and the reassuring feeling of family.

From his long-time perspective, Galarraga sees how most employees also have a great sense of camaraderie, of being part of something big and exciting – as the company expands across the globe with new services and products.

“Their ongoing passion and commitment to this company, something I have witnessed firsthand in Roger and Omar for years, makes a big impression on the employee group every day,” he added.

For Galarraga’s part, he brings great passion to the job, as well. “Don’t get me wrong, I have total commitment to this company, one that comes from dedication to the field of finance – but mostly it’s out of loyalty to the partners.”

Humble Beginnings
Paredes says he normally would prepare remarks in advance of such an occasion, but because it was more a “family reunion” than a formal affair, he chose to speak directly from the heart.

Reflecting on Galarraga’s humble beginnings, he noted, “We were all just a bunch of very young men… But from the very beginning, through all the good times and tough times, to this very day, we remain grateful for the talent and contributions he brings to our company.”

Starting basically as a messenger, Galarraga signed on during college. And quite soon after, while the ink was still wet on his financial engineering diploma, he moved directly into working full time with their flower-trading venture, all the while taking on more and more responsibilities.

He was there for the launch of PrimeAir, the first of what would become four divisions of the Prime Group. By 2006, Galarraga and his wife transferred from Ecuador to the company’s headquarters in Miami in search of new opportunities, and began a family here.

“With Omar overseeing operations and Roger on the commercial side, my place has always been right in the middle, working directly with both of them, serving as a conduit – and smoothing communications when needed,” he said.

Looking Ahead
“It’s almost too much to fathom, but half of my life has been with this company,” Galarraga shared. “The opportunities they’ve given me are nothing short of amazing. And as the company grows, I also get to grow, both personally and professionally.”

In fact, just last month, Galarraga was appointed CFO for the entire Group, consisting of PrimeAir, Prime Air & Ocean Cargo, Prime Fresh Handling, and Prime Fresh Products.

In his new capacity, Galarraga will not only continue to ensure that all business processes are in place and functioning well, but he will now focus more on the bigger picture – financial strategies that will help Prime Group continue to grow and prosper well into the future.

Says Galarraga, “We work incredibly well together. They trust me entirely and I trust them also. It’s a perfect equation.”

Paredes agrees. “It is so very important to find someone you can totally trust – someone like Juan who fights for us as though it’s his own money. That’s a good thing… Congratulations, Juan!”

Celebrating 18 Years of Prime Group Success

While flipping through some old photo albums in preparation for our company’s 18th anniversary this month, a great rush of nostalgia came over me. It was just so satisfying to look back at the myriad milestones we achieved over the years and the amazing growth we’ve experienced.

There we were in dozens of pictures with bright smiling faces accepting corporate awards, rolling out new services in new markets, working major trade shows… Some things never change.

But then again, some things change a lot – and I’m not just referring to how young I looked! As I sat there looking down memory lane, it suddenly hit me that all those faces looking back at me were on glossy color-photo paper pasted into a faux leather-bound book. That’s how we use to do it! Using a “technology” that is now considered totally out of date in today’s digital world.

Who could have foreseen the avalanche of impending advancements that would not only revolutionize how we capture and share images, but in the process, deal a deathblow to major corporate giants like Kodak and Polaroid. I am sure they wish they were better prepared for what was coming.

Lessons Learned
So, lessons learned. But also lessons applied – which is why I can say with great confidence that as we celebrate 18 years in business, I firmly believe Prime Group is extremely well positioned to survive the unknown unknowns. Because we have a strategy in place that keeps our companies open to all possibilities. We are not only nimble, but entirely deliberate in the way we are diversifying our business lines.

Who would have thought 18 years ago we would be here today using cutting-edge communications technology to track and monitor the status of thousands of pounds of fresh fish arriving at LAX and JFK, real-time, for a whole new base of customers. That’s what’s happening right now at Prime Fresh Products.

Who would have thought we’d have created a line of snack-foods, Tostones harvested and packaged in Ecuador for distribution among major retail supermarkets all across the U.S. That’s what is happening now at Prime Fresh Products.

Well Positioned
And all this upon a backdrop of aggressive sales and marketing efforts geared toward boosting awareness of the Prime Group brand in a way that will position us for long-term growth in new and emerging markets around the globe.

They say the only constant in business is change. With that in mind, we are continually monitoring our alignment with defined organizational challenges and objectives. We are also keenly aware that our business can be influenced by:

• Increased diversity and globalization in the workforce, customers, suppliers, and competitors;
• New technologies that have resulted in faster pace and larger scale;
• A more complex communications environment with more channels; and
• Changes in business situations and strategy.

So in 18 years, when I look back at our bright smiling faces, the moments, and milestones – stored on an antiquated USB drive – I will know that right there in the background, there were smart and strategic efforts taking place to ensure the long-term success of our company.

Thank you for being with us on this journey.

Prime Group Salutes Quito Airport

I recently came across a quote by Amazon Founder Jeff Bezos that really resonated with me: “You earn reputation by trying to do hard things well.”

With those few words, I realized he was describing the very thing that has forged our own company’s reputation since starting operations in Quito 18 years ago.

Prime Group knows how to do hard things well. Period.

In fact, we’ve mastered the handling of time-sensitive perishables and specialty cargo to such a degree that when someone in logistics thinks “Quito,” they instantly think “Prime Group.”

Our reputation for providing best-in-class service here is also why we’re the go-to GSSA for the biggest names in air cargo, like Atlas Air and Emirates SkyCargo.

And now we’re seeing a clear sign that success breeds success: the combination of top-quality airlines and Prime Group’s unmatched brand of service is playing a significant role in the success of the overall cargo operation at Quito airport.

At this year’s Air Cargo Excellence Awards (ACE), presented by Air Cargo World magazine, Mariscal Sucre International Airport was recognized with the prestigious Diamond Award.

The award considers the performance, facilities, and value delivered – through the eyes of freight forwarders, cargo agents, and third-party logistics providers. In all these areas, Quito has achieved the highest grades for excellence among airports handling under 400,000 tonnes annually.

To me, this affirms the notion that no matter where we operate, Prime Group companies continually excel, improve, and set new standards. Of course there are many factors that play a part in Quito’s excellence, but certainly we have left an indelible and positive mark on the overall operation – and continue to do so every day here.

So on behalf of our dedicated team of flight dispatchers, administrative and accounting agents, operations and traffic supervisors and agents, and sales representatives in Quito, we congratulate Mariscal Sucre International Airport on this well deserved honor.

And we humbly promise to continue to do our part to ensure that together we may celebrate this important honor year after year, long into the future.

Lastly, allow me also to congratulate one of our most important customers, Emirates SkyCargo, for winning the ACE Diamond Award as the top carrier for 2019 in the airline competition.

Well done, team!