A Time to Share Thanks

By Prime Group CEO Roger Paredes.

Every Thanksgiving, my family goes around the table to share what we’re thankful for, just before digging into the turkey. Even back when we lived in Quito, my American wife would insist on putting on a huge Thanksgiving dinner each year, complete with all the trimmings, in an effort to keep the stateside tradition going for our young daughters.

 

Close friends and family joining us there really enjoyed the chance to experience this unique American holiday, not just because it was like getting an extra early Christmas turkey meal, but because it focuses on the universal theme of thanks and gratitude.

 

And although this year we plan to take our celebration to the beach here in Miami, the warm and wonderful family tradition of sharing gratitude continues. Be it a beach blanket or formal dining table, it’s really all about being together, breaking bread, and acknowledging those who are most important.

 

Thanksgiving is also a time when we take stock of what we’ve accomplished over the past year and give thanks to all the wonderful people in our lives who have been at our side along the way, like our valued customers.

 

So, I want take a moment to personally let you to know how thankful my business partner Omar Zambrano and I are to be associated with you. Thank you for placing your trust in us and giving us a chance to provide you with our services. Your success is our success – and I am pleased that for so many of you, this has been a banner year.

 

And because much of our company’s good fortune is also tied to our dedicated and talented employees, I want to thank them as well, for the work they do to make our company great. You help us provide top-tier services to our clients every day. Without your commitment, creativity, and high standards, we would not be the thriving company we are. I am very grateful for your efforts.

 

I wish you a Thanksgiving filled with abundance and bright moments.

 

PrimeAir set sights on Colombia, one of the hottest markets in South America

When people think of Colombia, what often comes to mind is coffee, cut flowers, and emeralds. Prime Group is working hard at adding its name to this list.

 

And with a continued expansion of the company’s presence here, they’re on track to do just that. The umbrella company and its multiple divisions are fast becoming known as Colombia’s top provider of air cargo logistics and services.

 

While the primary focus of Prime Group services here continues to be in support of air carriers and the shipment of perishables – the company is focused on expanding its presence in the highly lucrative Colombian market.

 

With about 25 employees now based in Bogota, they recently boosted staffing to accommodate a shift in focus from a purely PrimeAir office to a diversified Prime Group operation. They are also focused on best accommodating their new relationship with Emirates SkyCargo, the largest cargo airline worldwide in terms of international freight flown.

 

To get a good perspective on the Bogota operation, we recently spoke with Commercial Manager for Colombia José Luis Vargas.

 

Q: Tell us a about your Bogota operation?

JLV: PrimeAir is one of the companies that comprise the Prime Group, dedicated to representing cargo airlines in South America markets. In September, we celebrated our second year of direct operation here with six frequencies per week between Bogotá and Miami with Atlas Air, one of the most important and reliable cargo airlines in the world. Another important point is that we are listed as the second biggest carrier in the market from Colombia to worldwide destinations, according to IATA statistics.

 

  1. With the growing success of the BOG, are you outgrowing your office?

JLV: Well, yes, we’ve been on the move – but that’s certainly a good problem to have! We started with a small office of 500 ft2. in 2017, and quickly had to move into a new space double the size. But it didn’t end there – this year we expanded to an area of 1,700 ft2 for Administrative, Finance & Sales, and Marketing; and to a separate office of 800 ft2 for operations. All tolled, we house 25 employees at Terminal 1, Office 220, of El Dorado International Airport.

 

Q: What is the focus of service here?

JLV: As I mentioned, we are focus primarily on the PrimeAir services, representing airlines in the local market. But being part of the overall Prime Group allows us to provide our customers with a full range of solutions within the supply chain – not only as a carrier but also as a strategic partner with our own facilities in the U.S., Europe, South America, and our strong partnership with companies all over the world. We are also presently building momentum with several new offerings for which new people are being hired, for instance to man our new Vacuum Cooling service; and for our new service with Emirates Sky Cargo here.

 

  1. What is your strategy with the BOG operation?

JLV: When you start a project in a new market, you need to identify one purpose, and start by offering one specialized service. Once that’s established, you can move on. This is what we have done in Colombia. Such an approach helps us avoid improvisations and mistakes that could come at cost in the future. In Colombia we want to replicate what the Prime Group is doing in other parts of the world, and in a very deliberate way. Now we believe is the time for us to diversify our products in Colombia, which is why the company is making important investments in order to serve the market with better solutions and services. It’s an exciting time.

 

  1. What does the Colombian market look like?

JLV: We are seeing hefty increases in market volume. If you compare this year’s Valentines Day season with last (Jan-Feb 2018 v Jan-Feb 2017), we went from 35.336 tons to 40.238 tons moved during that period, according to Asocolflores official report. This represents an increase of 13.9 percent of the volume transported by air this year. To us, this is a positive sign for the upcoming years. Obviously there are some challenges in the sector that must be sorted out and involves different actors (government, flower association, carriers, freight forwarders), but in general we are very optimistic about the future of the economy and the country.

 

Q: Who are your biggest customers?

JLV: In the Colombian market, global agents such as Kuehne & Nagel and Panalpina have a strong presence and consequently are very important partners of ours in the country. But local agents also play a very big role, companies like Logiztik Alliance, Cargex, Masterfreight International, and Cargomaster among others. In fact, most of them are becoming regional partners due to their presence in other countries of the region.

 

Q: What are the primary products of the region?

JLV: The main products we transport by air are flowers, fruit, and fish – all of which are very sensitive commodities requiring special handling processes – which is exactly what we specialize in. Although these products represent more than 90 percent of our total volume, we also transport other many other items that are, frankly, no less difficult to handle, such as aircraft engines, cars, motorcycles, tools and machines for the oil industry, live animals, and more.

 

Q: How do you store, ship, and transport the products?

JLV: In-country shipments are delivered directly by the farms themselves to the airline facilities at the airport. Here, all shipments must pass through a rigorous security process, where all single boxes are scanned and measured – a process that is professionally and competently supervised. After all, when you talk about air transportation, security is a top priority. Then, all shipments pass into to the cool facilities where they are palletized according to the configuration of the aircraft. One hour before each aircraft arrives in Bogotá, the pallets must be ready and waiting on the ramp. The transit time of the aircraft cannot exceed 1.5 hours, before it is loaded up with the outbound cargo. The aircraft has its own cool system that guarantees that the cool chain will never be interrupted. The dynamism and exigency of this business make all your days different.

 

Q: Tell me about the new agreement with Emirates.

JLV: PrimeAir has a long-time relationship with Emirates. In Ecuador, EK operates four direct flights per week from Quito to Amsterdam, under PrimeAir representation. In that sense, the cooperation between both companies is very well established. Now, Colombia is an interesting market due to its volume of flowers being exported not only to the U.S., which has been the country’s traditional main partner, but also to Europe, the Middle East, Far East, and Oceania – markets that are served by Emirates with its immense network around the world. We are starting a four-day a week operation to Dubai and beyond, via Ft. Lauderdale (FLL) in cooperation with Avianca Airlines as a feeder for the transit from BOG to FLL. This is a great opportunity for the Colombian market to get into Dubai in just one day using the direct AWB of Emirates, which makes the transit times in FLL fast and easy.

 

  1. With the Quito Flower Show season behind us, are there other trade shows that are of equal importance to attend?

JLV: Yes, we always attend the Quito and Bogotá flowers shows, and Air Cargo Americas in Miami. This year we also attended the Amsterdam, Moscow, Guangzhou, and Tokyo flowers shows. And we already have a full agenda for the next year, including perhaps attending the Intermodal show in Sao Paulo in 2019.

 

  1. What do you think of the city of Bogota?

JLV: Bogotá is a main capital known for a wide range of attractive cultural and culinary offerings. With a population of almost nine million people, it is an amazing location to do business, as it is the base hub for most of the country’s biggest and most important companies. Bogota also benefits due to its location in the heart of Cundinamarca, the region where 70 percent of the total production of flowers is generated.

 

  1. Are you happy with your assignment in the Prime Group world?

JLV: Yes, I am quite happy indeed. Let me tell you a quick story: I had been in the sector for seven years, when I left Lufthansa Cargo to join with Prime Group in 2014. This was a new project and, as I mentioned, we started with a very small office. One of the reasons for going with Prime Group was that the company already had an impressive presence and was well recognized in other markets at that time – so in that sense I knew I was joining a serious group. But the main driver was the vision and sense of purpose of the company that made me believe in this project. Now, five years later, I can tell you it was the right decision and I feel very proud and honored to be part of this company and in the role I play.

 

For information, contact Commercial Manager José Luis Vargas via email at joseluis.vargas@primeair.aero or by calling 305-735-3570. Also visit www.primeair.aero.

The Inside Scoop on ‘Thinking Outside the Box’

By Roger Paredes, CEO Prime Group.

One of the most well-worn business clichés is “thinking outside the box.” It seems that everyone is obsessed with thinking outside the box – even those of us in air cargo logistics where we spend most of our time thinking about what’s inside the box!

 

But aside from this playful irony, for a business like Prime Group to become a best-in-class company in today’s competitive environment, we must work hard not just on what we do well today, but also on planning what we might do better tomorrow.

 

This requires thinking and performing outside the box.

 

So what’s this term all about? Thinking outside the box is supposed to mean confronting challenges in atypical ways, thinking creatively and freely, and encouraging frequent challenges to the status quo. Sounds like common sense, but this way of thinking is rarer than you might think in corporate America.

 

Not with the Prime Group family. It is evident to our customers that our people work for a company that encourages non-conformity, in an environment that allows them to continually generate new ideas and innovation. Our employees know that the work they do everyday and the ideas they bring to the table can – and do – have a huge impact.

 

The idea to grow a line of imported snacks here in the U.S. is one such move.

 

On the face of it, for a company focused primarily on air cargo logistic to leap into an enterprise that is totally unrelated to its core business is rather unconventional, to say the least.

 

But not the case. After testing the waters by launching our now-popular line of Prime Planet Tostones, we realized it makes great sense to grow this division of Prime Group.

And lo and behold, our outside-the-box thinking brought us right to the parsnip.

 

Yes, the inimitable parsnip chip is now making its way from select producers in Ecuador, via our well-established transportation and distribution network, all the way to grocer’s shelves in North America. They are tasty, unique, and healthy for a mom to give to their kids. And Prime Planet is right at the head of the pack – by thinking outside the bag, in this instance!

 

Prime Group is growing and succeeding because we have successfully cultivated a culture that empowers and inspires our team to approach problems in new, innovative ways; conceptualizing challenges differently; and understanding customer needs in a way perhaps they’d never thought of before.

 

It is important that our customers know this, that the Prime Group imperative is to think inside the box and outside the box – every day.

PrimeAir roots run deep at Quito Station

Prime Group continues to be recognized as a significant player in the business, with the clearest sign being the continued expansion its largest station operations across its system.

Leading the way is the Quito station, the historic base of operations for the company – where it all started 17 years ago inside one small office.

Today, the primary focus is still PrimeAir’s services in support of airlines and the shipment of perishables – even as Prime Group is engaged in a strategic restructuring of the operation to ensure the Quito’s long-term success.

With about 30 employees now based in Quito, the company recently boosted staffing to accommodate a shift in focus from a purely PrimeAir office to a diversified Prime Group operation, where the entire spectrum of brands are now present under one roof.

To get a better perspective on the Quito operation, we talked with General Manager Elizabeth Suarez. She oversees PrimeAir’s representation of airlines in Ecuador and Colombia, in terms of air cargo services, operations, handling, vendor control, and accounting.

Q. Tell us about PrimeAir’s early days in Quito.

Elizabeth: PrimeAir started as a GSSA, servicing three 747s in 2001 to Miami, and over the years, has focused solely on serving air-carrier shipments of perishables – mostly flowers. We have had different experiences with different companies. But today, I can tell you, we have an important presence in the market because we are working with very reputable companies. We have found the right formula. So now, when someone thinks “Quito,” they instantly think PrimeGroup.

 

Q. Describe the physical office in Quito.

Elizabeth: Originally operating in a tiny office of about 500 square feet, we moved in 2015 into a 1,600 sqft office inside the Mariscal Sucre International Airport. But just this year, our recently expanded Administrative, Finance, Sales and Marketing team moved into a whole new area of 2,500 sqft and moved our operational team into a separate to 1,000 sqft space.

 

Q. In what ways is Quito different than Prime Group’s other station operations?

Elizabeth: UIO and BOG are similar in that we primarily focus on PrimeAir services, while LAX and JFK focus heavily on providing freight forwarding services, warehousing for perishable cargo, and distribution.

 

Q. Describe the makeup of the Quito team.

Elizabeth: We have a very experienced team of people here who are extremely knowledgeable in their respective fields – which is why our company is now known as one of the most respected in the market. The staff includes a general manager, sales director, operations manager, sales executives for each service, flight dispatchers, administrative and accounting agents, and operations and traffic supervisors and agents.

 

Q. What does the expansion mean in terms of efficiencies and accommodations?

Elizabeth: Well, more space is always good for a growing team of professionals. It allows us to be more focused and comfortable in what we do best – provide great service – not only to local cargo agencies but for all our customers.

 

Q. What’s it like with all the services of Prime Group now under one roof?

Elizabeth: Being part of the Prime Group is a challenge because we always have new projects and goals to fulfill, which makes our day-to-day work dynamic, but exciting at the same time

 

Q. What does the Quito market look like?

Elizabeth: It definitely looks challenging! Quito is a very dynamic in which you must have a finger on the pulse of the customer at all times, along with a real knowledge of handling flowers, fruits, and traditional commodities.

 

Q. Are the primary products that come through Quito?

Elizabeth: Actually, both Ecuador and Colombia have always been seen as the main producers and exporters of top quality roses, but over the years, the demand for other fresh and tropical flowers has blossomed, so to speak, as well as fresh fruit.

 

Q. How do you store, ship, and transport your product?

Elizabeth: Two words: cold chain. This is the main reason why our business is so successful. We have are able to maintain the required temperature at all transit points along the way, right up to delivery at the final destination. Coolers are waiting at the time of receipt of cargo, we’ve minimized time on ramp, carefully controlled temperatures in our freighters with latest technology, and again while in transit on the ground to final delivery. We are able to meet the high demands our customers search for.

 

Q. What’s the future of Prime Group in Quito?

Elizabeth: For 2019, it is the company’s desire to expand the portfolio of airlines we work with in order to expand into more markets in South America, Asia, and other U.S. cities and states.

 

Q. Tell us a about your experience working with the company.

Elizabeth: It has been an exceptionally rewarding experience serving with Prime Group. And a big responsibility leading PrimeAir in Ecuador and Colombia – firstly, because of my responsibilities to company leadership; and secondly, due to my commitment to my employees and their families. But of course the most important responsibility has been to meet and exceed the needs of the customer by providing top quality, efficient, professional service.

 

To reach Elizabeth Suarez, send an e-mail to esuarez@primeair.com.ec. The main point of contact for customers is Regional Sales Director José Luis at joseluis.suarez@primeair.aero.

Investing in an Upgrade – and in Prime Group’s Future

They say what often drives someone to make a major move is the notion that the grass is greener on the other side. But sometimes, it doesn’t matter what the color of the grass is – or the flowers, for that matter!

Such is the case leading up to the recent move of Prime Group’s international headquarters in Miami. It just had to be done.

So last month, we pulled up stakes and moved to a new office-warehouse complex just a couple miles away in Doral, Fla., that offers a promising path for continued growth.

Companies commonly cite multiple reasons for moving, but for us, the clear driver was the need to upgrade to a larger space that will facilitate that growth. Business is good, we are expanding services, boosting staff – and simply stated, we outgrew our previous outmoded, undersized facility.

But this action was driven by more than just physical-space limitations. The Miami expansion is part and parcel of an overarching strategy to which company partner Omar Zambrano and I have committed over the past year – to restructure and streamline Prime Group in a way that will ensure its long-term success.

The multiple companies under the Prime Group umbrella presently employ about 40 headquarters staff, assigned to the following functions: Administration, Finance, Operations, Sales, and Marketing.

We now boast more than 4,000 square feet of office space in the new facility, compared with just 2,000 sqft in the previous facility. And the same stands true with our new adjoining warehouse, which is double the size of the former warehouse – now at 20,000 sqft.

We may even find it easier to recruit workers because of the new, more modern and attractive location.

 

Making the Move

Although deciding to move is tough, it’s nothing compared to actually making the move. Psychologists will agree that on a personal level, no move is easy. In fact it ranks as one of life’s toughest transitions whether it’s your home or business. I may actually have grown a few gray hairs in the process.

And it’s not without short-term heartburn, as we had to figure in the cost of business interruption. But this move was expertly planned by our professional staff to be swift and well staged. As a result, we’ll see only a minor dip in business productivity over a period of just a few days. I am certain the investment is well worth it.

In business, you have to look closely at the reasons for moving – which we did. You also have to make sure the chosen spot addresses your needs – which it does.

These smart steps, coupled with a strong willingness and ability to shape our own future, guarantee that the grass truly will be greener at our new location and will prove to be one of the best moves in our company’s history.

We look forward to serving you even better from our new facility and invite you to come by for a visit us at 1301 NW 84th Ave, Suite 127, Doral, Florida 33126.

New York is a ‘Helluva Town’ for Prime Fresh Handling

There’s a well known show-tune line that goes, “New York, New York, a helluva town…” Most everyone on the planet has heard Frank Sinatra sing these words. And anyone who’s been to New York or done work here would agree.

Certainly Alex Paredes does. He’s the Sales Manager coordinating Prime Fresh Handling service in New York, one of the fastest growing and successful station operations in the Prime Group system, just outside John F. Kennedy International Airport.

Having relocated to New York two years ago, Paredes finds the city to be an amazing place for living and for tourism, of course. “But from a business standpoint, it is truly unbeatable,” he says, due to the fact that it’s the most populated U.S. city per square foot.

“You can find always someone trying to sell or buy something here.”

As is most of the company’s management team, Paredes hails from Ecuador. In his short time here, he has discovered New Yorkers to be very friendly, “and there is always something to do – its rhythm of life in this city that catches you.”

 

A Mass Market

Paredes also recognizes that New York is a mass consumer market. “In addition to our most popular shipment here – flowers – it is a huge market for produce, fish, and dairy.”

He says it is especially gratifying to find Ecuadorian flowers in bouquets on sale at local markets and to see huge arrangements of South American flowers displayed at major high-society events in the city, such as the Annual Met Gala, considered the “Oscars of the East Coast.”

 

Humble Beginnings

Prime Group has maintained a New York office for about five years but didn’t start to expand until building up the perishable side of the business in 2016, with the adaptation of the initial cooler at the original warehouse.

Presently located in Inwood, N.Y., about two miles from the airport, the facility is similar in size and scope to the company’s Los Angeles operation. The JFK-based team consists of three office employees, two drivers, three full-time warehouse helpers, and three additional part-time helpers.

According to Prime Group CEO Roger Paredes, no family relation to Alex, Prime Fresh Handling is today seen as a key player in the distribution of flowers in New York to cities all across the U.S., Canada, and Europe.

“With the typical customers of the New York operation being freight forwarders from South America and from across the world, we also work with importers, wholesalers, and retailers of flowers, produce, and fish,” he said.

 

How it Works

Here’s how it works: Upon receiving daily consolidations of flowers, and passing Agriculture Inspection and U.S. Customs clearance, the Prime Fresh Handling team then picks up the shipments from the airport, and transports them to the warehouse facility where PFH sorts and pre-cools the product for its ultimate pick up or delivery to the final consignee.

While the mainstay is the “transfer” of flowers, PFH is now starting to get more heavily involved with fresh produce and fish. Alex also notes there is great business potential in handling dry cargo from the Northeast to most of the countries of South America.

 

A Helluva Town

So is managing the New York presence considered an exciting assignment? Alex says yes, without question. “Of all cities across, working the JFK office is excellent because the company has experienced such steady growth here over the past few years.”

In fact, he adds, they continue to look for other business and growth alternatives – and are finding great success at that endeavor, too.

The team is now venturing beyond its core flower-transport business to participate in a regional and national food shows, such as the recent Summer Fancy Food Show – the largest specialty food industry event in North America that took place in July in New York.

“It was a huge show offering very big opportunities for us – so now we are planning to attend every year.”

 

Into the Future

Never a moment’s rest. Because now the company is in the early stages of scoping out bigger warehouse/office accommodations in the area. According to Roger, “It is getting especially busy on the weekends, and now with product coming in from Mexico for processing in our facility, it seems we’re suddenly outgrowing our skin.”

But these growing pains are the kind that actually feel good,” he adds. “It’s going well up here and we are very happy with the operation.”

Prime Fresh Handling benefits by being part of Miami-based Prime Group, a network of coordinated cargo and freight specialists with offices and representatives worldwide.

 

PFH The New York office of PFH is located at 444 Bayview Ave., Inwood, NY 11096. For information send an via email to salesjfk@primegroup.aero or call 718-213-8593. Also visit www.primegroup.aero.

We Are The Company We Keep

Message from CEO Roger Paredes

We have all heard the saying that birds of a feather flock together, meaning that the company you keep reflects your business acumen, philosophy, and practices. A smart and innovative firm surrounds itself with other smart and innovative companies. And will certainly attract similarly successful business partners along the way.

Whether this happens organically or strategically through hard work, focus, and determination, Prime Group is pleased to share that we are succeeding in our pursuit to not only do the best, but be the best. We are continuing to work with the best possible partners in the business who share our goals internally and externally.

We have been very fortunate during our 17-year history to work with the most prominent and professional air-cargo carriers in the business. This includes our long-term relationship with Atlas Air, for whom we have served as their GHA/GSA since our earliest days starting in Quito.

And most recently, we find ourselves in the enviable position of expanding our relationship with Emirates. Last month, we were appointed as their new GSSA in Colombia, following SkyCargo’s launch of services in the Bogota market, via Ft. Lauderdale and Orlando with connections to Dubai and beyond [see details on this announcement at https://primegroup.aero/2018/07/primeair-expands-with-emirates-at-bog/].

As I have stated, this is very big news for our company and I wish to thank everyone on the Prime Group team for the important roles they have played in this long and arduous process. All of your work over the years – ensuring that achievements of this magnitude are possible – has not gone unnoticed and the fruit has begun to bear.

I cannot underscore enough the inextricable link between brand and reputation – and how this announcement regarding Emirates SkyCargo truly is a feather in our cap. Such news reinforces the fact among our many stakeholders and business prospects that they are making the right decision signing on with our services and sharing in a successful future together.

Get Fit, Stay Fit

CEO’s Message

If there is just one thing I have learned over the years, it’s this simple fact: If you don’t adapt in business, you don’t succeed in business. Clearly, the age-old notion of “survival of the fittest” is alive and well in the world of international logistics.

At Prime Group, we’re taking steps right now to ensure we’re able to adapt to rapid changes better than our competitors – not just by expanding our Miami headquarters facility, which I’ll talk about later, but by working with the internationally renowned London Consulting Group to enhance operational efficiencies.

You could say we called them in to help us get our business in better shape – to get fit and stay fit.

This is an investment that my Partner Omar Zambrano and I are very proud of – and something all our customers should be pleased with as well. Because it improves our corporate fitness, it empowers us to better serve our customers, today and well into the future.

History’s leading “change authority” Charles Darwin said it best. Known for his contributions to genetics and evolution, he said something that truly illustrates what the real imperative is for a business today. “It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.” If ever there was a quote worth framing, this is it!

In the world of logistics, few would argue that we have to keep up with today’s spectacular pace of change – and we should all expect that it will accelerate from here. Darwin drove home that point, showing that those that are able to adapt best to their changing environment have the best chance of surviving.

But like most things in business, rapid change is a double-edged sword – a threat but also an opportunity. By adapting to rapid change better than competitors, we can make great strides; ignoring rapidly changing circumstances, expect to go the way of the dinosaur. Adapting may be difficult, but it is certainly not impossible.

The exciting steps we are taking today – expanding our base of operations and instituting new processes to make us more agile and efficient – will allow us to succeed in putting our customers first. That’s the prime objective – in fact, it’s been our goal every day since we started PrimeAir 17 years ago.

Pride of product, attention to detail, hard work, flexibility, and honesty. It’s in our DNA.

Roger Paredes

CEO, Prime Group

Welcome Aboard!

CEO’s Message

Welcome aboard! As we come out of one of the most successful Mother’s Day seasons ever, I proudly present this very first edition of Prime Group Logistics Insider.

And I do so with a great deal of satisfaction because we were able to successfully meet the enormous demand again this year for expert support of our customers in the flower industry.

The period leading up Mother’s Day is one of the most important times of year for us – and has been since 2001 when my partner Omar Zambrano and I founded Prime Air to provide logistics services for the South American flower industry.

So it seems only natural Mother’s Day would be the focus of our introductory e-newsletter. Future monthly issues will continue to highlight the operations, customers, products, and services offered by the four enterprises under the heading of Prime Group.

My father had a saying he would share with us kids after my mom cooked an amazing meal, or as we were dressed and ushered off to school. Hoping we might appreciate from a young age what deep dedication, care, and commitment looks like, he would slip us these sage words: “A mother’s work is never done.”

And in some ways, as I witness the effort put in this time of year by our team, from sales and operations, in the warehouse and on the ramp, I can’t help but think that the spirit of that saying is alive and well at PrimeAir.

At our core is dedication and a commitment to the mission, and a sense that we never take for granted the end product – our customers. And I have to say, at this time of year, it often seems like our work is never done!

To go from one flight from Bogota per day to four in advance of Mother’s Day is no small feat. We have to basically maintain a 24-hour operation to meet the demand for the transport of fresh flowers in excellent condition, on schedule – and for weeks on end.

You see it in the faces of our employees when a plane is finally loaded and airborne – a great sense of accomplishment through hard work and determination – and then they do it all over again in time for the next flight.

Our team truly embodies the energy and spirit that we instilled in our the company from the very beginning. The very reason our customers believe in PrimeAir is because they know we pride ourselves on attention to detail, hard work, flexibility, and honesty.

Open communications is also a hallmark of our service philosophy. That is why, as we continue to grow, it is so important to maintain good relations with our customer base. Our success is intrinsically linked to your satisfaction and as such, we are grateful for your support and continued business with the Prime Group companies.

We are so pleased to play a part in delivering happiness and joy to so many mothers across the world. Because, after all, the world needs our mothers and we need to do what it takes to show them that we care.

Roger Paredes
CEO, Prime Group