Prime Group is on the world stage with WCA membership

As a newly accepted member of the World Cargo Alliance, I am pleased to report Prime Group made its long-awaited debut at the annual WCA Global Conference in Singapore last month, alongside 2,800 other delegates from 100 countries.

With record-breaking attendance, it was our time to be there, to be seen, and to experience first-hand what it means to be a member of this prodigious organization – the most powerful network of independent freight forwarders with over 7,000 members in nearly 200 countries worldwide.

The journey to Singapore has been a long one – and not just because my business partner Omar Zambrano had to endure a 17-hour flight to get there. But because acceptance into this renowned alliance signifies a major step forward in the evolution of Prime Group.

Networking among thousands of contacts under one roof is definitely a big plus. In fact, they say more than 75,000 face-to-face meetings between WCA participants took place at the Suntec Singapore Convention and Exhibition Center.

But the overarching benefit is the ability for Prime Group to now begin conducting business on behalf of our customers, virtually anywhere in the world on-demand, in partnership with any of the thousands of pre-qualified WCA member companies – and with complete security and peace of mind.

Traditionally, growing a company of our size can be a challenge, due to the difficulty in attracting large-scale customers like Toyota, Mercedes Benz, and Walmart that typically work only with the world’s biggest names in the global logistics.

Being in the WCA, however, immediately enhances our company profile by putting us in a league with these big players in the business. Now we can effectively meet the needs of any major multinational customer with great assurance by tapping into the experience and professional know-how of our fellow WCA members. We are everywhere!

The journey actually started about 18 months ago when we realized that in order to compete for “next-level” customers, we had to get prepared. The big commercial push by PrimeAir and Prime Air & Ocean Cargo in particular, started by conducting a head-to-toe review and realignment of our operations – all geared toward changing the mind-set of the entire company.

The exciting steps we took to get here – expanding our base of operations, increasing warehousing and office facilities, instituting new processes to make us more agile and efficient, and re-addressing staffing levels and responsibilities – are now allowing us to expand our customer base all across the globe.

Improving our corporate fitness has been a massive endeavor to say the least – and now we’re ready to take on the world, so to speak.

Joining WCA is just one outward sign of our long-term commitment to empower Prime Group to better serve our customers today and well into the future.

It’s an exciting time in the evolution of Prime Group. We’re glad to have you with us.

A Time to Share Thanks

By Prime Group CEO Roger Paredes.

Every Thanksgiving, my family goes around the table to share what we’re thankful for, just before digging into the turkey. Even back when we lived in Quito, my American wife would insist on putting on a huge Thanksgiving dinner each year, complete with all the trimmings, in an effort to keep the stateside tradition going for our young daughters.

 

Close friends and family joining us there really enjoyed the chance to experience this unique American holiday, not just because it was like getting an extra early Christmas turkey meal, but because it focuses on the universal theme of thanks and gratitude.

 

And although this year we plan to take our celebration to the beach here in Miami, the warm and wonderful family tradition of sharing gratitude continues. Be it a beach blanket or formal dining table, it’s really all about being together, breaking bread, and acknowledging those who are most important.

 

Thanksgiving is also a time when we take stock of what we’ve accomplished over the past year and give thanks to all the wonderful people in our lives who have been at our side along the way, like our valued customers.

 

So, I want take a moment to personally let you to know how thankful my business partner Omar Zambrano and I are to be associated with you. Thank you for placing your trust in us and giving us a chance to provide you with our services. Your success is our success – and I am pleased that for so many of you, this has been a banner year.

 

And because much of our company’s good fortune is also tied to our dedicated and talented employees, I want to thank them as well, for the work they do to make our company great. You help us provide top-tier services to our clients every day. Without your commitment, creativity, and high standards, we would not be the thriving company we are. I am very grateful for your efforts.

 

I wish you a Thanksgiving filled with abundance and bright moments.

 

The Inside Scoop on ‘Thinking Outside the Box’

By Roger Paredes, CEO Prime Group.

One of the most well-worn business clichés is “thinking outside the box.” It seems that everyone is obsessed with thinking outside the box – even those of us in air cargo logistics where we spend most of our time thinking about what’s inside the box!

 

But aside from this playful irony, for a business like Prime Group to become a best-in-class company in today’s competitive environment, we must work hard not just on what we do well today, but also on planning what we might do better tomorrow.

 

This requires thinking and performing outside the box.

 

So what’s this term all about? Thinking outside the box is supposed to mean confronting challenges in atypical ways, thinking creatively and freely, and encouraging frequent challenges to the status quo. Sounds like common sense, but this way of thinking is rarer than you might think in corporate America.

 

Not with the Prime Group family. It is evident to our customers that our people work for a company that encourages non-conformity, in an environment that allows them to continually generate new ideas and innovation. Our employees know that the work they do everyday and the ideas they bring to the table can – and do – have a huge impact.

 

The idea to grow a line of imported snacks here in the U.S. is one such move.

 

On the face of it, for a company focused primarily on air cargo logistic to leap into an enterprise that is totally unrelated to its core business is rather unconventional, to say the least.

 

But not the case. After testing the waters by launching our now-popular line of Prime Planet Tostones, we realized it makes great sense to grow this division of Prime Group.

And lo and behold, our outside-the-box thinking brought us right to the parsnip.

 

Yes, the inimitable parsnip chip is now making its way from select producers in Ecuador, via our well-established transportation and distribution network, all the way to grocer’s shelves in North America. They are tasty, unique, and healthy for a mom to give to their kids. And Prime Planet is right at the head of the pack – by thinking outside the bag, in this instance!

 

Prime Group is growing and succeeding because we have successfully cultivated a culture that empowers and inspires our team to approach problems in new, innovative ways; conceptualizing challenges differently; and understanding customer needs in a way perhaps they’d never thought of before.

 

It is important that our customers know this, that the Prime Group imperative is to think inside the box and outside the box – every day.

Welcome Aboard!

CEO’s Message

Welcome aboard! As we come out of one of the most successful Mother’s Day seasons ever, I proudly present this very first edition of Prime Group Logistics Insider.

And I do so with a great deal of satisfaction because we were able to successfully meet the enormous demand again this year for expert support of our customers in the flower industry.

The period leading up Mother’s Day is one of the most important times of year for us – and has been since 2001 when my partner Omar Zambrano and I founded Prime Air to provide logistics services for the South American flower industry.

So it seems only natural Mother’s Day would be the focus of our introductory e-newsletter. Future monthly issues will continue to highlight the operations, customers, products, and services offered by the four enterprises under the heading of Prime Group.

My father had a saying he would share with us kids after my mom cooked an amazing meal, or as we were dressed and ushered off to school. Hoping we might appreciate from a young age what deep dedication, care, and commitment looks like, he would slip us these sage words: “A mother’s work is never done.”

And in some ways, as I witness the effort put in this time of year by our team, from sales and operations, in the warehouse and on the ramp, I can’t help but think that the spirit of that saying is alive and well at PrimeAir.

At our core is dedication and a commitment to the mission, and a sense that we never take for granted the end product – our customers. And I have to say, at this time of year, it often seems like our work is never done!

To go from one flight from Bogota per day to four in advance of Mother’s Day is no small feat. We have to basically maintain a 24-hour operation to meet the demand for the transport of fresh flowers in excellent condition, on schedule – and for weeks on end.

You see it in the faces of our employees when a plane is finally loaded and airborne – a great sense of accomplishment through hard work and determination – and then they do it all over again in time for the next flight.

Our team truly embodies the energy and spirit that we instilled in our the company from the very beginning. The very reason our customers believe in PrimeAir is because they know we pride ourselves on attention to detail, hard work, flexibility, and honesty.

Open communications is also a hallmark of our service philosophy. That is why, as we continue to grow, it is so important to maintain good relations with our customer base. Our success is intrinsically linked to your satisfaction and as such, we are grateful for your support and continued business with the Prime Group companies.

We are so pleased to play a part in delivering happiness and joy to so many mothers across the world. Because, after all, the world needs our mothers and we need to do what it takes to show them that we care.

Roger Paredes
CEO, Prime Group