Tag: roger

Happy Holidays to all, from the Prime Group family

December 3, 2019

It has been said that feeling gratitude and not expressing it is like wrapping a present and not giving it. With 2019 coming to a close in just a few short weeks, all of us here at Prime Group hope that this holiday season, and the year ahead, hold great things for you and your entire family of friends and loved ones.

The holiday season is a time to spend with the most important people in your life. It is my wish that in the midst of your celebrations, you find a few moments of peace and embrace the spirit of what this time of year is truly about.

There are no hard and fast rules in holiday reflection. The end of one year and the start of another, along with the holiday time off and gatherings, just seems to naturally inspire us to reflect and express gratitude at every turn!

From a business standpoint, the same rings true. ‘This also the season to reflect, be thankful, and eagerly anticipate. Joined by my business partner Omar Zambrano and the entire Prime Group management team, that’s exactly what we’re doing right now. As the year comes to an end, we’re thinking about what was and what will be.

First and foremost, we thank our employees who are the finest group of professionals ever found at one company. They work hard and long – and strive to be better every day. They understand and live our values at work and most likely at home, by espousing “Honesty; Responsibility; Commitment and Integrity.”

We also wish to thank our customers, without whom, everything is irrelevant. We thank them for their loyalty, appreciation, and their receptiveness to our ideas and solutions.

Prime Group had a very good 2019. We grew the business at an astounding rate compared with our peers. And we made tremendous new staff additions and adjustments – all positive moves geared to support our 2019 goal of realigning the business on the commercial side.

In addition, we increased the scope of products and services for our customers, which also allowed us to work with others we previously had not served. In particular, we focused on growing customers in Los Angeles, New York, and Amsterdam, and succeeded in doing so.

We dedicated much of 2019 to the reinforcement of our corporate values, which is what will guide us into the New Year. We know adherence to our values makes us better. They define what we want to be, how we want to act, and how we want to be perceived.

Therefore, for 2020, we pledge to continue to be an organization that provides quality services, that is recognized for its honesty and professionalism, and that has a keen eye on constant innovation and adaptation.

Having just finished our budgeting and forecasts for 2020, I am confident I’ll have more good news to share in the months ahead. The plan is to continue building upon our successes, create new possibilities and customers in all-new service areas, all the while maintaining our historic high levels of service.

So, whatever your plans are for the New Year, Prime Group wishes you the best in reaching your goals, and striving for a brighter future.

Celebrating 18 Years of Prime Group Success

July 11, 2019

While flipping through some old photo albums in preparation for our company’s 18th anniversary this month, a great rush of nostalgia came over me. It was just so satisfying to look back at the myriad milestones we achieved over the years and the amazing growth we’ve experienced.

There we were in dozens of pictures with bright smiling faces accepting corporate awards, rolling out new services in new markets, working major trade shows… Some things never change.

But then again, some things change a lot – and I’m not just referring to how young I looked! As I sat there looking down memory lane, it suddenly hit me that all those faces looking back at me were on glossy color-photo paper pasted into a faux leather-bound book. That’s how we use to do it! Using a “technology” that is now considered totally out of date in today’s digital world.

Who could have foreseen the avalanche of impending advancements that would not only revolutionize how we capture and share images, but in the process, deal a deathblow to major corporate giants like Kodak and Polaroid. I am sure they wish they were better prepared for what was coming.

Lessons Learned
So, lessons learned. But also lessons applied – which is why I can say with great confidence that as we celebrate 18 years in business, I firmly believe Prime Group is extremely well positioned to survive the unknown unknowns. Because we have a strategy in place that keeps our companies open to all possibilities. We are not only nimble, but entirely deliberate in the way we are diversifying our business lines.

Who would have thought 18 years ago we would be here today using cutting-edge communications technology to track and monitor the status of thousands of pounds of fresh fish arriving at LAX and JFK, real-time, for a whole new base of customers. That’s what’s happening right now at Prime Fresh Products.

Who would have thought we’d have created a line of snack-foods, Tostones harvested and packaged in Ecuador for distribution among major retail supermarkets all across the U.S. That’s what is happening now at Prime Fresh Products.

Well Positioned
And all this upon a backdrop of aggressive sales and marketing efforts geared toward boosting awareness of the Prime Group brand in a way that will position us for long-term growth in new and emerging markets around the globe.

They say the only constant in business is change. With that in mind, we are continually monitoring our alignment with defined organizational challenges and objectives. We are also keenly aware that our business can be influenced by:

• Increased diversity and globalization in the workforce, customers, suppliers, and competitors;
• New technologies that have resulted in faster pace and larger scale;
• A more complex communications environment with more channels; and
• Changes in business situations and strategy.

So in 18 years, when I look back at our bright smiling faces, the moments, and milestones – stored on an antiquated USB drive – I will know that right there in the background, there were smart and strategic efforts taking place to ensure the long-term success of our company.

Thank you for being with us on this journey.

Prime Group is on the world stage with WCA membership

March 19, 2019

As a newly accepted member of the World Cargo Alliance, I am pleased to report Prime Group made its long-awaited debut at the annual WCA Global Conference in Singapore last month, alongside 2,800 other delegates from 100 countries.

With record-breaking attendance, it was our time to be there, to be seen, and to experience first-hand what it means to be a member of this prodigious organization – the most powerful network of independent freight forwarders with over 7,000 members in nearly 200 countries worldwide.

The journey to Singapore has been a long one – and not just because my business partner Omar Zambrano had to endure a 17-hour flight to get there. But because acceptance into this renowned alliance signifies a major step forward in the evolution of Prime Group.

Networking among thousands of contacts under one roof is definitely a big plus. In fact, they say more than 75,000 face-to-face meetings between WCA participants took place at the Suntec Singapore Convention and Exhibition Center.

But the overarching benefit is the ability for Prime Group to now begin conducting business on behalf of our customers, virtually anywhere in the world on-demand, in partnership with any of the thousands of pre-qualified WCA member companies – and with complete security and peace of mind.

Traditionally, growing a company of our size can be a challenge, due to the difficulty in attracting large-scale customers like Toyota, Mercedes Benz, and Walmart that typically work only with the world’s biggest names in the global logistics.

Being in the WCA, however, immediately enhances our company profile by putting us in a league with these big players in the business. Now we can effectively meet the needs of any major multinational customer with great assurance by tapping into the experience and professional know-how of our fellow WCA members. We are everywhere!

The journey actually started about 18 months ago when we realized that in order to compete for “next-level” customers, we had to get prepared. The big commercial push by PrimeAir and Prime Air & Ocean Cargo in particular, started by conducting a head-to-toe review and realignment of our operations – all geared toward changing the mind-set of the entire company.

The exciting steps we took to get here – expanding our base of operations, increasing warehousing and office facilities, instituting new processes to make us more agile and efficient, and re-addressing staffing levels and responsibilities – are now allowing us to expand our customer base all across the globe.

Improving our corporate fitness has been a massive endeavor to say the least – and now we’re ready to take on the world, so to speak.

Joining WCA is just one outward sign of our long-term commitment to empower Prime Group to better serve our customers today and well into the future.

It’s an exciting time in the evolution of Prime Group. We’re glad to have you with us.