Prime Planet Tostones are an odds-on favorite at Vegas snack show

Prime Fresh Products is taking its new and improved Prime Planet Tostones on the road – most recently to the ECRM Snack Food Show in Las Vegas, where it quickly became a big winner.

U.S.-based Efficient Collaborative Retail Marketing Company, or ECRM for short, brings efficiencies to the buying and selling process by optimizing product assortments and enhancing supplier-buyer collaboration.The show at Bally’s Las Vegas Hotel & Casino, Feb. 19 – 21, focused on presenting new snack items and promotional opportunities to buyers from across all retail channels.

It was here that Prime Planet, the tropical better-for-you snack line of Prime Fresh Products, had an opportunity to meet with big buyers such as CVS, Walgreens, BJ’S, 7-Eleven, Kmart, Burlington’s, and many others.

It was also here that the company’s crunchy green plantain chips became, in the parlance of the Las Vegas scene, an odds-on favorite.

According to Marcia Tipiana, Operations Coordinator for Doral-based Prime Fresh Products, the three-day conference netted meetings with more than 50 retailers.

“We made sure that those in attendance walked away with all the information they needed to make sound decisions on our product line. And in the case of Prime Planet Tostones, this strategy worked.”

 

Behind the Scenes

In the months leading up to this show, consumer response to Prime Planet Tostones at grocery stores in South Florida had gotten so strong that it became clear the time had come to expand product reach nationwide, beyond just the Latino market.

“But to do so, we had to change our packaging in a way that it would look more mainstream American. We also tinkered with the recipe by reducing sodium and making it more nutritious,” said Tipiana.

They also invested in the process of obtaining a wide range of special certifications in order to market the chips as Kosher, cooked in better oils, gluten free, and non-GMO.

With those exciting new changes in place it was time to head West, to talk with directly with national U.S. buyers in Las Vegas – and to realize they had a big winner on their hands.

“When it came down to it, buyers tended to like our chips more than other similar snacks at the show because they are heartier and more crunchy than standard plantain chips. Everyone was impressed,” she added.

 

Change is Good  

The strategic planning meeting with Prime Planet’s existing Publix rep during the show was especially promising. Up to this point, they were marketing and positioning Prime Planet Tostones solely in their stores’ ethnic food sections.

“But as soon as Publix recognized we changed the packaging and other key aspects of the product, they saw a clear and present need to move our Tostones into to the main snack aisle.”

This shift, she says, opens the door to a bigger base of Publix customers and distribution across their entire system, not just in Latino-centric South Florida markets.

More stores and higher visibility means increased volume. Change is good!

For sales and distribution to succeed elsewhere across the country, particularly in the Northern U.S. markets, the challenge will be to market the chips in a way to get consumers to try something they’ve never even heard of.

“But, we have found that once a new consumer digs into a bag of our Tostones, they absolutely love them,” she said. A marketing and advertising plan is now in the works to broaden the appeal of Prime Planet snacks across the board.

Another recent change with the product is the launch of new flavors. Today, the line includes the Original chip, Lime, Habanero, Yuca, Pinton, and Sweet Chili.

 

Prime Planet’s launch

Prime Fresh Products launched its better-for-you Tostones in 2019, to meet the growing trend among nutrition-conscious consumers who want to lead a wellness-oriented lifestyle.

“We are number one in quality and taste because our Tostones are processed naturally under the highest quality standards – and because they’re a delicious alternative to other typical snack chips”

Operations Coordinator Marcia Tipiana may be reached at 786-956-0080 or via opscoordinator@primefreshproducts.com. For general information, visit www.primeplanet.net

Consumers are finding Prime Planet snacks taste ‘out of this world’

Prime Fresh Products’ line of tropical vegetable snacks is taking off with the introduction of healthy and delicious Prime Planet Parsnip and Cassava Chips.

 

The innovative tropical-packaged food company launched the new product line in September. The new better-for-you chips join the existing – and amazingly popular – Tostones, Maduritos, and Quinoa Cereal presently being produced and distributed by Prime Planet, a division of Prime Fresh Products.

 

Up to this point, the company has primarily been focusing on its flagship product, Prime Planet Tostones, a crunchy green plantain chip that Marcia Tipiana says is the best in the market. Tipiana is Operations Coordinator for Prime Fresh Products, based in Doral, Fla..

 

“We are number one in quality and taste because our Tostones are processed naturally under the highest quality standards, and because they’re a delicious alternative to other typical snack chips in the market,” she says. “Our Tostones are also very popular because they appeal to a growing number of consumers who are nutrition conscious.”

 

With the Tostones serving as an irresistible entree to the healthy-snacking market, Prime Planet is now doubling down by launching chips created from cassava and parsnip, two vegetables that have many health benefits.

 

“We believed we could make parsnip and cassava more appealing to our customers by using the minimum quantity of salt and vegetable oil – and the end result is a unique and new delicious snack option,” said Tipiana.

 

As with the Tostones, vegetable chips are part of growing trend among consumers who want to lead a wellness-oriented lifestyle. Prime Planet products are gluten free, Kosher with no sugars added, and can be part of a balanced healthy diet as well.

 

“Consumers are more health conscious these days, which is why we intentionally market our products as ‘better-for you’ snacks. With such new options in the marketplace, people don’t have to try to snack less, just better – and Prime Planet is well positioned to help meet this emerging demand,” says Tipiana.

 

One of Prime Planet’s core values is something called, “ethical supply sourcing,” where they are very selective in picking their chip ingredients and product suppliers. And with South America being a major plantain producer, at the moment the company is primarily sourcing its product from there.

 

“Our suppliers must follow certain standards such as having a HACPP program (Hazard Analysis & Critical Control Points Plan), be Kosher certified, and have other quality controls in place,” said Tipiana.

 

In addition to ensuring top quality, Prime Fresh Products also wants its customers to know they are being truthful every step of the way.

 

For instance, she says they do not label their Tostones as “healthy,” rather, they are described as a better option than traditional snack chips.

 

“Consumers love our honesty and the fact that we do everything we can to make our products as natural as possible. At the same time, our chips taste great, they come in awesome packaging, and they’re looked upon as something different for a change. It’s a win-win for everyone,” she added.

 

So where do consumers find Prime Planet Tropical Vegetable Snacks? Right now, at Publix Supermarkets throughout South Florida. But over the next couple years, Tipiana says the trajectory is for Tostones to be available nationwide.

 

Prime Planet is also getting ready to blast off with a new slogan, “A Natural World of Flavor,” driving home the point that by using simple yet innovative ingredients, snacking can be incorporated in a balanced diet without depriving yourself from the tastiest flavors in our planet.

 

Stay tuned. The Prime Planet journey has only just begun.

 

Operations Coordinator Marcia Tipiana may be reached by calling 786-956-0080 or via opscoordinator@primefreshproducts.com. For general information, visit www.primefreshproducts.com.

The Inside Scoop on ‘Thinking Outside the Box’

By Roger Paredes, CEO Prime Group.

One of the most well-worn business clichés is “thinking outside the box.” It seems that everyone is obsessed with thinking outside the box – even those of us in air cargo logistics where we spend most of our time thinking about what’s inside the box!

 

But aside from this playful irony, for a business like Prime Group to become a best-in-class company in today’s competitive environment, we must work hard not just on what we do well today, but also on planning what we might do better tomorrow.

 

This requires thinking and performing outside the box.

 

So what’s this term all about? Thinking outside the box is supposed to mean confronting challenges in atypical ways, thinking creatively and freely, and encouraging frequent challenges to the status quo. Sounds like common sense, but this way of thinking is rarer than you might think in corporate America.

 

Not with the Prime Group family. It is evident to our customers that our people work for a company that encourages non-conformity, in an environment that allows them to continually generate new ideas and innovation. Our employees know that the work they do everyday and the ideas they bring to the table can – and do – have a huge impact.

 

The idea to grow a line of imported snacks here in the U.S. is one such move.

 

On the face of it, for a company focused primarily on air cargo logistic to leap into an enterprise that is totally unrelated to its core business is rather unconventional, to say the least.

 

But not the case. After testing the waters by launching our now-popular line of Prime Planet Tostones, we realized it makes great sense to grow this division of Prime Group.

And lo and behold, our outside-the-box thinking brought us right to the parsnip.

 

Yes, the inimitable parsnip chip is now making its way from select producers in Ecuador, via our well-established transportation and distribution network, all the way to grocer’s shelves in North America. They are tasty, unique, and healthy for a mom to give to their kids. And Prime Planet is right at the head of the pack – by thinking outside the bag, in this instance!

 

Prime Group is growing and succeeding because we have successfully cultivated a culture that empowers and inspires our team to approach problems in new, innovative ways; conceptualizing challenges differently; and understanding customer needs in a way perhaps they’d never thought of before.

 

It is important that our customers know this, that the Prime Group imperative is to think inside the box and outside the box – every day.

Prime Fresh Products brings on its classic chip with pride baked in

Here’s some fresh news! Over the past few months, Prime Fresh Products, a division of Prime Group, has expanded distribution of its tasty new treat all across Miami and beyond. These distinctively packaged “Prime Planet” Tostones, now showing up on local grocers’ shelves, are proof positive that Prime Fresh Products takes real pride in their products.

For South Florida snackers who don’t know yet know the joy of biting into a crispy delicious tostones, these popular chips are standard fare among local latinos and chip aficionados. The Prime Planet variety is made from fried plantains grown and harvested in Ecuador using traditional techniques – and even packaged there on the spot to ensure the highest standards of flavor and quality.

Each step is controlled by Prime Fresh, from sourcing the plantains to the final packaging, which is specially designed to deliver Tostones to consumers in the freshest possible way.

“We took our time to find the best possible quality ingredients because anything else simply wouldn’t do,” says Prime Group CEO Roger Paredes.

“Just one touch and it’s clear that even our packaging is top notch,” he continued. Rather than using the same every-day foil you might find in a bag of other leading-brand chips, Prime Planet chips come in a thicker, more securely sealed bag that feels high-quality – because it truly is.

“This may increase the price ever so slightly, but it is well worth the investment because the flavor is that of a freshly fried patacon,” Paredes noted.

Prime Planet Tostones come in three flavors, chili, lime, and salted. All three of these are fantastic flavors on their own, but the tradfitional salted flavor works incresdibly well with toppings like sour cream and guacamole.

Located in almost 400 smaler stores throughout South Florida – and now in 190 Publix Supermarkets across in the region – the chips are also available in the Prime Fresh online store, sold along side the company’s Maduritos chips which are packaged and sold in the same high quality manner.

Prime Fresh Products is the youngest of the Prime Group brands. As an innovative international food and beverage company, Prime Planet mission is to bring delicious and nutritious products to people’s lives. In addition to Tostones and Maduritos, other products under the label include Prime Natural Hearts of Palm and Prime Natural Avocado Oil.

For more information visit http://primeplanet.net/ or to order right away, to enjoy during your world cup celebrations, shop now at http://a.co/28Ydz3w.

Prime Group is a worldwide cargo shipping company and an international fresh food shipping enterprise with locations in major cities from Los Angeles to Bogota and beyond. For information visit https://primegroup.aero/.