Get Fit, Stay Fit

CEO’s Message

If there is just one thing I have learned over the years, it’s this simple fact: If you don’t adapt in business, you don’t succeed in business. Clearly, the age-old notion of “survival of the fittest” is alive and well in the world of international logistics.

At Prime Group, we’re taking steps right now to ensure we’re able to adapt to rapid changes better than our competitors – not just by expanding our Miami headquarters facility, which I’ll talk about later, but by working with the internationally renowned London Consulting Group to enhance operational efficiencies.

You could say we called them in to help us get our business in better shape – to get fit and stay fit.

This is an investment that my Partner Omar Zambrano and I are very proud of – and something all our customers should be pleased with as well. Because it improves our corporate fitness, it empowers us to better serve our customers, today and well into the future.

History’s leading “change authority” Charles Darwin said it best. Known for his contributions to genetics and evolution, he said something that truly illustrates what the real imperative is for a business today. “It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.” If ever there was a quote worth framing, this is it!

In the world of logistics, few would argue that we have to keep up with today’s spectacular pace of change – and we should all expect that it will accelerate from here. Darwin drove home that point, showing that those that are able to adapt best to their changing environment have the best chance of surviving.

But like most things in business, rapid change is a double-edged sword – a threat but also an opportunity. By adapting to rapid change better than competitors, we can make great strides; ignoring rapidly changing circumstances, expect to go the way of the dinosaur. Adapting may be difficult, but it is certainly not impossible.

The exciting steps we are taking today – expanding our base of operations and instituting new processes to make us more agile and efficient – will allow us to succeed in putting our customers first. That’s the prime objective – in fact, it’s been our goal every day since we started PrimeAir 17 years ago.

Pride of product, attention to detail, hard work, flexibility, and honesty. It’s in our DNA.

Roger Paredes

CEO, Prime Group

Prime Group at Important Crossroads

Miami-based Prime Group finds itself at an exciting crossroads.

The idea that founders Roger Paredes and Omar Zambrano had starting 17 years ago, to provide well-managed solutions in service to the air cargo business, continues to evolve – with a renewed energy and spirit.

Upon completion of an intensive seven-month review and realignment of internal operations, Prime Group is now ready to fly high with a greater sense of agility and efficiency that will help it continue to succeed in the competitive air cargo business.

Known for offering exceptional international cargo and logistics products and services, Prime Group is the umbrella company for several divisions that include PrimeAir, Prime Air & Ocean Cargo, Prime Fresh Products, and Prime Fresh Handling.

“Most people will agree that the modern economy is fast and dynamic, and is in a constant state of change,” said CEO Roger Paredes, which is why he believes the greatest challenge facing the industry today is to be able to quickly respond to market change.

“It was becoming more and more evident that, as a company, we had arrived at a point where we had to step up to make strategic and operational changes that will guide us to market leadership,” he added.

So late last year, Prime Group made the decision to invest in its future by selecting London Consulting Group of Monterrey, Mexico. Founded in 1991, and currently operating throughout the America’s and Europe, London Consulting was hired to “free up Prime Group’s potential,” by developing and implementing through the company’s management team major changes and solutions – primarily in the operational areas of the company.

By working with London, Prime Group is ensuring long-term fitness so that it may continue to evolve as a leader in the air cargo and logistics business long into the future.

“They spent seven intensive months onsite with us, reviewing our operations from head to toe,” Paredes continued. “As a result, we are putting into place processes and indicators that give us insights into the warehousing and commercial aspects of our operation all across our system, from Bogota to Los Angeles, to Amsterdam.

With new measurement tools in place, the company is gaining a better perspective – and controls – on everything from yield analysis and aircraft load factors, to efficiently building up jet pallets, and optimization of personnel. They are now able to determine whether work that’s being performed in one particular job group is happening at peak levels of productivity, and then reduce inefficient activities that negatively impact the cost of operations.

The management team also has been coached in prospecting new customers and how to better service existing customers with automated tools that indicate short- and long-term buying trends.

“We are now able to better customize our service because we have better insights into our customer needs,” said Paredes. The side benefit here, internally, is that management may now spend less time with day-to-day tasks, and more time focusing on the strategic side of the business.

“It is of great benefit for an airline to work with a company like ours that has made the investment to put in place such sophisticated tools that allow us discuss trends and to make customized data-based decisions – sometimes with just one click,” he said.

“All of this helps us manage the customer relationships in a much better way,”

So the big question is, was the investment worth it?

“By applying London Group’s methodology, they were able to develop and implement the solutions we needed to achieve greater profitability,” says Paredes. “They promised a sizeable return on investment and we are pleased to report we are seeing permanent results that will allow us to take the Prime Group companies to the next level.

Prime Fresh Products brings on its classic chip with pride baked in

Here’s some fresh news! Over the past few months, Prime Fresh Products, a division of Prime Group, has expanded distribution of its tasty new treat all across Miami and beyond. These distinctively packaged “Prime Planet” Tostones, now showing up on local grocers’ shelves, are proof positive that Prime Fresh Products takes real pride in their products.

For South Florida snackers who don’t know yet know the joy of biting into a crispy delicious tostones, these popular chips are standard fare among local latinos and chip aficionados. The Prime Planet variety is made from fried plantains grown and harvested in Ecuador using traditional techniques – and even packaged there on the spot to ensure the highest standards of flavor and quality.

Each step is controlled by Prime Fresh, from sourcing the plantains to the final packaging, which is specially designed to deliver Tostones to consumers in the freshest possible way.

“We took our time to find the best possible quality ingredients because anything else simply wouldn’t do,” says Prime Group CEO Roger Paredes.

“Just one touch and it’s clear that even our packaging is top notch,” he continued. Rather than using the same every-day foil you might find in a bag of other leading-brand chips, Prime Planet chips come in a thicker, more securely sealed bag that feels high-quality – because it truly is.

“This may increase the price ever so slightly, but it is well worth the investment because the flavor is that of a freshly fried patacon,” Paredes noted.

Prime Planet Tostones come in three flavors, chili, lime, and salted. All three of these are fantastic flavors on their own, but the tradfitional salted flavor works incresdibly well with toppings like sour cream and guacamole.

Located in almost 400 smaler stores throughout South Florida – and now in 190 Publix Supermarkets across in the region – the chips are also available in the Prime Fresh online store, sold along side the company’s Maduritos chips which are packaged and sold in the same high quality manner.

Prime Fresh Products is the youngest of the Prime Group brands. As an innovative international food and beverage company, Prime Planet mission is to bring delicious and nutritious products to people’s lives. In addition to Tostones and Maduritos, other products under the label include Prime Natural Hearts of Palm and Prime Natural Avocado Oil.

For more information visit http://primeplanet.net/ or to order right away, to enjoy during your world cup celebrations, shop now at http://a.co/28Ydz3w.

Prime Group is a worldwide cargo shipping company and an international fresh food shipping enterprise with locations in major cities from Los Angeles to Bogota and beyond. For information visit https://primegroup.aero/.