Get Fit, Stay Fit

CEO’s Message

If there is just one thing I have learned over the years, it’s this simple fact: If you don’t adapt in business, you don’t succeed in business. Clearly, the age-old notion of “survival of the fittest” is alive and well in the world of international logistics.

At Prime Group, we’re taking steps right now to ensure we’re able to adapt to rapid changes better than our competitors – not just by expanding our Miami headquarters facility, which I’ll talk about later, but by working with the internationally renowned London Consulting Group to enhance operational efficiencies.

You could say we called them in to help us get our business in better shape – to get fit and stay fit.

This is an investment that my Partner Omar Zambrano and I are very proud of – and something all our customers should be pleased with as well. Because it improves our corporate fitness, it empowers us to better serve our customers, today and well into the future.

History’s leading “change authority” Charles Darwin said it best. Known for his contributions to genetics and evolution, he said something that truly illustrates what the real imperative is for a business today. “It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.” If ever there was a quote worth framing, this is it!

In the world of logistics, few would argue that we have to keep up with today’s spectacular pace of change – and we should all expect that it will accelerate from here. Darwin drove home that point, showing that those that are able to adapt best to their changing environment have the best chance of surviving.

But like most things in business, rapid change is a double-edged sword – a threat but also an opportunity. By adapting to rapid change better than competitors, we can make great strides; ignoring rapidly changing circumstances, expect to go the way of the dinosaur. Adapting may be difficult, but it is certainly not impossible.

The exciting steps we are taking today – expanding our base of operations and instituting new processes to make us more agile and efficient – will allow us to succeed in putting our customers first. That’s the prime objective – in fact, it’s been our goal every day since we started PrimeAir 17 years ago.

Pride of product, attention to detail, hard work, flexibility, and honesty. It’s in our DNA.

Roger Paredes

CEO, Prime Group

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