Wherever You Are, Prime Group Is Here for You

As the international turmoil of the pandemic continues, Prime Group remains steadfast in its support of our customers as they respond to the global need for essential commodities and healthcare supplies and equipment.

Nowhere near the end of this storm, and still not knowing what the “New Normal” will bring, for the present we will continue to do what we normally do – provide expert logistics support and services for our customers when they need it, where they need it, and get the job done right.

Our long history of service in the perishables business has prepared us well for this inflection point. We’re nimble, ready, and reliable. After all, when dealing with time- and temperature-sensitive commodities, it is all about precision and preparedness – because at any moment anything can go off track. And it usually does, which is why we’ve learned to always be ready with a plan B, C, and D.

World Service

Deemed an “Essential Business” early on, Prime Group companies were immediately front and center serving government agencies, world health organizations, and other customers integral to the global distribution of personal protection equipment (PPE) and crucial medical material. We’re proud of the part we played then and stand ready to continue to serve in this capacity as COVID-19 persists.

Successful missions to date have included managing numerous charters with PPE from Asia to the U.S. and Latin America. In addition, we continue moving multiple containers of needed material by ocean from Asia to the U.S., where we then transfer it to Latin America by air – always with an eye on cost and efficiency.

We also did 18 charters between Quito and Amsterdam with Emirates SkyCargo using B777-300s PFs (passenger freighters) to support the local growers and the flower industry in general.

And with so many people these days in self-isolation – and in need of better-for-you-snacks to help get them through – we successfully managed a doubling of sales of our Prime Planet Tostones, crafted and exported from Ecuador to retail markets all across the U.S.

New Directions

During this heightened period of activity, we also implemented a new marketing strategy that is effectively getting the word out regarding the wide range of new and existing services available through the Prime Group.

This major effort will allow us to build upon our existing strengths, while also moving us in new directions.

As we consider the ongoing impact of COVID-19, we are monitoring market forces that are shaping the future development of multiple industries and regions across the world. With our global network of offices and expert representation, we are continually finding new opportunities to answer the call for service – and to deliver.

Prime Group is eager to play a crucial role in supporting the major industries that today are facing the biggest logistics challenges – with FMCG (fast moving consumer goods) and healthcare products leading the way. However, we are closely eyeing automotive, energy and utilities, industrial machinery and equipment, and other industries that are expecting new growth in the post-pandemic economy.

Although it may take another 18 months for things to “normalize,” whatever form that may take, the Prime Group will remain vigilant to changing customer needs and to delivering on our commitment to excellence in all we do.

The challenges before us are many. The opportunities are wide open. Wherever you are, we are here for you.

DHL incorporates PrimeAir in plan to improve experience for worldwide customers

As one of the most familiar players in the ever-expanding Latin American air-cargo logistics market, PrimeAir has once again been called on to assist a major international carrier grow its presence here.

On March 11, DHL Aero Expreso (DAE), a division of DHL Aviation, launched a six-day-a-week rotation of service connecting Quito with Lima and the carrier’s hub in Panama, for both exports and imports from around the world.

Operating a B737-400 aircraft with a capacity of more than 20 tons per flight, DHL appointed PrimeAir as its General Handling Agent (GHA) at Mariscal Sucre International Airport (UIO).

According to Elizabeth Suarez, PrimeAir’s General Manager for Ecuador and Colombia, the company will be responsible for all ground operations for DHL and vendor coordination.

DHL Express, the world leader in logistics with 35 years of experience in the Ecuadorian market and 50 years globally, presents Ecuador with this new flight from Quito to, basically, the rest of the world as part of its expansion plans and continuous investment in international logistics service.

At first, imports to Quito will be handled by DHL from about 25 countries such as the U.S., Canada, Mexico, and Puerto Rico, and as far away as Australia, Japan, Indonesia, and Singapore, to name a few.

Due to the expanded capacity, the advantages of this new flight include: The option of sending pieces up to 300 kilograms, a boost in packet collection scheduling, and greater availability of space and time for preparation for exports.

This new flight, once a day, Mondays through Saturdays, is complemented with the rest of DHL Express Ecuador services, such as special solutions for electronic stores, real-time tracking system, and more.

 

PrimeAir on the Move

Since 2001, PrimeAir has been providing the best GSSA services in Latin America for the biggest players in the air cargo industry such as Atlas Air, Polar Air Cargo, and Emirates SkyCargo – making cargo services, operations, handling, and accounting easy and reliable for airlines working across the globe.

In fact, in recent months, PrimeAir has further enhanced its business relationships with Emirates SkyCargo and Atlas Air. During this same time period, in Quito specifically, the company also has boosted staffing to accommodate a shift in focus from a purely PrimeAir office to a fully diversified Prime Group operation, offering an entire spectrum of brands under one roof.

PrimeAir benefits from being part of Miami-based Prime Group, a network of coordinated cargo and freight specialists with offices and representatives worldwide.

Quito Flower Shows are Where Business and Beauty Merge

By Roger Paredes, CEO-Prime Group.                           

This is truly one of my favorite times of year – flower show season in Quito. Not only does it mean I get to travel back to my homeland of Ecuador, but it is also a fantastic opportunity to catch up with old friends and associates in the business, while forging new relationships.

This year is extra special because we get an extra helping of networking. That’s due to the fact that there are two flower shows happening simultaneously, Sept. 19-21. Granted, they are taking place at different venues, but in the same city of Quito – so there is little chance of missing you.

On behalf of my business partner Omar Zambrano and the entire Prime Group team, I invite you to visit us at both shows, Agriflor and Expo Flor Ecuador, each showcasing Ecuador’s cut-flower industry to the international flower buyers community.

You will find us at the two booths Prime Group is hosting at each event, representing our air-cargo partners Atlas Air and Emirates Sky Cargo. The international flower trade exhibitions Expo Flor Ecuador-2018 is at the new Metropolitan Convention Center of Quito; and Agriflor-2018 is at the Centro de Exposiciones of Quito.

These flower trade fairs are the most important annual events for Ecuador – and Prime Group is so pleased to play a part. While the biggest group of exhibitors consists of flower growers from Ecuador, literally hundreds of other industry-related companies will also participate.

Among the people coming in from all over the world are service providers connected to the flower industry, such as freight forwarders and airlines – which is why we have such as big a presence here.

I have been going to flower shows in Ecuador since even before Prime Group’s founding in 2001, so I know such events are an excellent way for us to provide personalized benefits to our customers, strengthen our relationship with them, and increase company visibility.

This year we will be on the floor marketing the services of Prime Group that are directly connected to flowers, especially Prime Fresh Handling.

And that’s why we are planning to have such a big presence here again this year. Joining Prime Group’s executive leadership will be our local staff in Quito plus a number of our people from Bogota, and key members of our sales team.

At the end of the day, the centerpiece of everything is flowers, flowers, flowers – especially Ecuadorean roses, which are the best in the world. No doubt, you will be left in awe by the enormous arrangements that will be on display, as the growers show off their best products, their best colors, and the absolute best quality.

Quito is the a place to be and to be seen this time of year – upon a backdrop of one of the most amazingly beautiful shows in the world. I look forward to seeing you there!