When the Prime Group relocated in 2019 to an all-new headquarters complex, it was a bold step forward that served as the capstone of a well planned launch into a new era for the company.
Little did we know, we were also entering an all-new era for the logistics industry – as the global economy was about to be slammed by the coronavirus pandemic.
In this business timing is everything – and it turns out, this move was right on time. We didn’t know it then, but the staged lead up to our corporate realignment effectively put us in a most fortuitous position to better endure the coming crisis.
The long-awaited relocation within the city of Doral, Fla., was just one component of the overall strategic plan to energize our organization from top to bottom. We focused on streamlining internal systems, recruiting top qualified talent, and launching multiple new management and marketing initiatives. In the process, we were bolstering the very resilience and capacity that would permit us to withstand the enormous pressures that we along with the entire logistics industry were about to bear.
So today we look back at the past three years in our new home, and while the world has shifted and the industry has persisted, we are in a much more promising place on the world map than ever before in our 20-year history.
Prime Group has truly emerged as a global leader with diverse services and products – and our corporate base of operations says just that. At the same time it signals that we are right-placed for continued growth and expansion of our worldwide brand.
As we enter what appears to be an all-new and very serious phase of the pandemic, Prime Group’s ability to survive and thrive goes well beyond the strength of bricks and mortar. It goes to the core of our values, integrity, and commitment to remain strong for our customers, employees, and the industry overall.
Please stay safe.
~ Roger Paredes – CEO