A Message from the CEO: Prime Group Proudly Celebrates Women’s History Month

During the month of March, please join us as the Prime Group gives some well-deserved attention to all of the amazing accomplishments of strong, determined women. Since 1987, the United States has formally recognized March as National Women’s History Month. Every woman has a story to tell and gifts to share with the world. So get ready, because this month is about honoring magnificent ladies, and we are ready to celebrate it to the fullest.

A Rich and Proud History

Women’s History Month heralds the often-overlooked contributions of women in history, society, and culture. It has been annually observed in the U.S. and other countries, including the U.K. and Australia, every March since 1987. The month is observed in October in Canada. March is selected as the month for observing Women’s History Month to correspond with International Women’s Day on March 8, and Canada observes it in October in correspondence with Persons Day on October 18.

The month-long commemoration started with Women’s History Day in 1978, organized by the school district of Sonoma, Calif. Hundreds of students participated in the essay competitions, many presentations were given, and a parade was held in Santa Rosa, Calif.

The idea caught on and, a few years later, school districts, communities, and organizations all over the country were celebrating the day. In 1980, the National Women’s History Alliance championed for the holiday to be observed as a national week, and this was backed by President Jimmy Carter, who issued the first proclamation declaring the week of March 8 as National Women’s History Week.

The following year, Congress forwarded a resolution establishing a national observance. Six years later, the expansion of the event to the whole month of March was successfully petitioned by the National Women’s History Project.

International Women’s Day

I also want to call attention to International Women’s Day 2022 and its campaign theme: #ChooseToChallenge. A challenged world is an alert world. Individually, we’re all responsible for our own thoughts and actions – all day, every day.

We can all choose to challenge and call out gender bias and inequality. We can all choose to seek out and celebrate women’s achievements. Collectively, we can all help create an inclusive world.

From challenge comes change, so let’s all choose to challenge.

~ CEO Roger Paredes